DISQUS

My question, Steve, would be "why doesn't change work?" Why is it that change efforts are "ineffective," as you put it, beyond just ascribing it to semantics?

My own gut instinct is that organizations and individuals want change, but the cost is too high. The sacrifice, selflessness, surrunder and plain old hard work is often too high a price to pay for many. Instead, we want and expect "microwave change" -- throw a plastic bowl in, press a few buttons, and instant gratification.

Yes, yes, I love Google Reader, too, for all the reasons you list.

However, it's so good and so convenient, that I find it has become one of those "refresh" obsessions one can occassionally fall prey to. I find that in gaining convenience, I also "read" a lot (a LOT) more blogs and other information than I did before Reader came into my life.