Disqus - Latest Comments for Lakshmipathy Bhat

Re: One thing leads to another at Borders

Lakshmipathy Bhat — Sun, 09 Mar 2008 12:57:27 -0000

Nice insight about how people use book shops & navigations there. Makes you think for that one second and brings a smile. Good work.

Re: Animal Planet on Sky Television

Lakshmipathy Bhat — Tue, 01 Jul 2008 02:36:13 -0000

Nice. A common comment when watching Animal Planet or Nat Geo is that 'they are so much like humans'. This captures that thought well.

Re: Bud Light Swear Jar

Lakshmipathy Bhat — Mon, 28 Jul 2008 07:42:03 -0000

Brilliant! Many thanks for all the hard work that you put in behind this website. I find it truly inspiring. It is fantastic that you diligently give all the credit for the work and display stuff that is top of the pops. Thanks again!

Re: Five Years Old Today

Lakshmipathy Bhat — Fri, 26 Sep 2008 01:11:20 -0000

Duncan, many congratulations! You truly have an inspiring blog going here. What I like about your site is the meticulous attention to detail, the decency in giving credits to all the creators of the ad. Its a sheer joy unearthing the best creative from across the world here. All the very best to you.

Re: Dotty

Lakshmipathy Bhat — Mon, 24 Mar 2008 01:08:42 -0000

Now that mobile phones are allowed in-flight (on Emirates), the sequel to this ad is about a boy who call his father who is a pilot in an aircraft. And the father crashes the aircraft. People jumping out from parachutes of the airplane form the Airtel logo with the soulful Airtel tune in the background:)

Re: Brand or Ambassador?

Lakshmipathy Bhat — Fri, 28 Mar 2008 01:44:56 -0000

My guess is that as computers become more accessible, they will attract an audience who is not as methodical or knowledgeable when it comes to brand purchase. They would rely on brand recall, dealer push and recos. And to that audience when you have similar configurations between a HP, Lenovo and Acer what will perhaps swing the decision is the brand 'likeability'. To all of them my advice would be to go for a Mac:)

Re: Reach out

Lakshmipathy Bhat — Mon, 21 Apr 2008 09:35:53 -0000

Great post. I think we are ticking a box saying '360-degree stuff' by putting the ad on the internet. Also, I heard Prasoon Joshi mention in some interview that coming up with a great idea and executing it really well in one medium is better than paying lip service to 'engagement' across media.

Re: Leaps of faith

Lakshmipathy Bhat — Mon, 11 Aug 2008 13:55:17 -0000

Great post! Enjoyed reading it. The ad was a case of 'look at me, what I great ad I have made!' never mind the idea or lack of it. The quote on Modern Branding was apt (the link to Brand Culture did not work though).

Re: KamaSutra urges you to send some rubber, virtually

Lakshmipathy Bhat — Sun, 04 Oct 2009 12:33:32 -0000

Ramesh, cool! Saw the coverage on ET Now today too. Harshal, I am just the messenger. Good work by Hungry & Foolish.

Re: Nokia N97 and iPhone 3GS: similar India pricing, different reactions

Lakshmipathy Bhat — Fri, 18 Sep 2009 07:03:11 -0000

Oct 1st week is what the Imagine Store guys at UB City told me.

Re: 30 great print ads that tell a visual story – Part 2

Lakshmipathy Bhat — Thu, 01 Oct 2009 09:42:56 -0000

Vishal, the Harley is about the kind of reaction a Harley biker gets. Kids get scared and start wailing etc...

Re: 30 great print ads that tell a visual story – Part 2

Lakshmipathy Bhat — Fri, 02 Oct 2009 02:01:37 -0000

Hmm, I guess it gives owners and wannabe owners a 'high' to be kept on a pedestal?

Re: Absolut: this anthem is not gooseflesh stuff

Lakshmipathy Bhat — Fri, 07 Aug 2009 11:55:21 -0000

Absolut tosh, it is! And are you Disrupting still?

Re: Liril is dead. Long live Liril.

Lakshmipathy Bhat — Sun, 09 Aug 2009 21:38:04 -0000

Spot on, Arun. The 15-minutes of private fantasy and the waterfall have been quoted often. It may not be so relevant for today's housewife - definitely not for someone who can afford a 30-buck soap.

Re: Airtel Broadband service: not up to speed

Lakshmipathy Bhat — Thu, 13 Aug 2009 21:24:39 -0000

Suhel, I saw your post and Airtel's reply. Sometimes, standard responses like the one from Airtel are even more irritating than no reply at all.

Re: Blogging? Planning to blog? Consider Thesis and Wordpress

Lakshmipathy Bhat — Sat, 15 Aug 2009 12:32:22 -0000

Absolutely. Can also choose which category posts to display in sidebar and much more. It may look too plain for a premium theme but puts a lot in your control.

Re: Blogging? Planning to blog? Consider Thesis and Wordpress

Lakshmipathy Bhat — Thu, 20 Aug 2009 04:57:13 -0000

May you be blessed with a fat cheque from Adsense. And may you click the Thesis banner above and buy it so that I get my affiliate cheque:)

Re: Surprise! Good briefs lead to great work

Lakshmipathy Bhat — Fri, 04 Sep 2009 09:18:13 -0000

Thanks, Mark. Will send you the ppt by mail.

Re: Account Management ain’t dead

Lakshmipathy Bhat — Tue, 29 Sep 2009 09:43:30 -0000

Thanks, Amrita. BTW, have the artworks gone out today?:)

Re: Snow Leopard arriving in Sept in India

Lakshmipathy Bhat — Fri, 28 Aug 2009 21:09:17 -0000

Thanks, Stallon. The good news is also that the difference between the US & India pricing is not likely to be very high. I am also looking forward to saving some disk space in the install.

Re: 10 radio spots that bring alive the power of the audio medium

Lakshmipathy Bhat — Sun, 30 Aug 2009 11:35:48 -0000

Rahul, any compilations of good Indian spots that I could get my hands on? Anything from the KAAN award compilations? I have an old Abby compilation of radio spots in a Flash file - but can't get it to be split into individual files. It had some good spots...

Re: Meet the Creative Gurus – Rahul Jauhari

Lakshmipathy Bhat — Tue, 01 Sep 2009 12:50:24 -0000

hi Vivek, I was anyway planning to feature you in this:) Email follows!

Re: Blackberry experience: the cool and the uncool

Lakshmipathy Bhat — Sat, 12 Sep 2009 08:03:30 -0000

Ankur, thanks for the comment. But no, I would not like this post to be published elsewhere.

Re: Tata Sky Plus: shaming us into upgrade

Lakshmipathy Bhat — Tue, 08 Sep 2009 06:16:54 -0000

Vijay, so true! And watching your favourite sport till 2 am doesn't necessarily mean you will be late and get scolded by the boss.

Re: Tata Sky Plus: shaming us into upgrade

Lakshmipathy Bhat — Tue, 08 Sep 2009 06:27:02 -0000

Amrita, thanks. I think Tata Sky's efforts to pitch the basic service (picture quality) is fine. My beef with the cable guy is the constant search for the channel that he conveniently shifted. I think DTH beats regular cable any day.

Re: Snow Leopard launched in Bangalore – flies off the shelf

Lakshmipathy Bhat — Tue, 22 Sep 2009 01:25:44 -0000

Shocking really. Should we put it down to leadership issues in Apple India or plain sloppiness? Planning to write to TUAW or Macnn about this.

Re: Snow Leopard launched in Bangalore – flies off the shelf

Lakshmipathy Bhat — Wed, 07 Oct 2009 19:29:08 -0000

Naman, we use Exchange 2007, yet no luck with getting Mail to work. Even on Entourage it was complicated I had to really scout the net for solutions. Turns out that Entourage Web Services Edition is required and I also had to download all the updates before getting it to work. It could also be the way my IP is configured to connect in the office network (auto IP vs static IP etc.) Yeah, guessed so much on the iTunes thing. The Apple guys (whose showroom is in the same building as Apple India!) that it's coming in Oct. I doubt it. With the iPhone launching in China, my guess is that efforts will be focused there.

Re: Tanishq commits to going social

Lakshmipathy Bhat — Tue, 22 Sep 2009 01:33:45 -0000

Thanks for the insightful comments, Karthik. Good point about defining the role of the online programme clearly before embarking on it. In this case, I think it's about creating buzz.

Re: Tanishq commits to going social

Lakshmipathy Bhat — Tue, 22 Sep 2009 01:34:37 -0000

Akshaye, thanks for the clarifications. Good luck on this intitative!

Re: Ed Whitcare and the pitfalls of Chairman as salesman

Lakshmipathy Bhat — Thu, 17 Sep 2009 02:24:29 -0000

Oh yes, not to forget his thumb which plays a critical role in the ads:)

Re: Local advertising in India: many an alien land

Lakshmipathy Bhat — Wed, 23 Sep 2009 13:20:54 -0000

Thanks Rahul. The mainline regional channels match the Hindi channels in terms of look and feel. Ditto for the ads. The level of crassness in Tier 2 seen to be believed. Not suggesting that we emulate them, though!

Re: Will the real Bajaj Discover positioning please stand up?

Lakshmipathy Bhat — Thu, 01 Oct 2009 07:41:58 -0000

Thanks, Noop. Hee hee - Pink Flyod! So much for attention to detail.

Re: Havells ads: the power of simplicity

Lakshmipathy Bhat — Wed, 30 Sep 2009 03:18:38 -0000

Sriram, thanks for the comment. I thought what will be remembered is the bulb=waste idea and therein lies the memorability.

Re: Meet the Creative Gurus – Rekha Nigam

Lakshmipathy Bhat — Thu, 01 Oct 2009 05:46:26 -0000

Thanks, Sudarshan. Rekha quit Sony quite some time back to write for films. Yes, the Salaam Bombay campaign was goose-flesh stuff.

Re: Meet the Creative Gurus – Rekha Nigam

Lakshmipathy Bhat — Thu, 01 Oct 2009 06:01:06 -0000

haha, I am sure Hema must have said 'have a nice day', hope your family is doing well' etc. too! Thanks for the comment.

Re: Living 24×7 online and none the richer

Lakshmipathy Bhat — Fri, 09 Oct 2009 12:59:16 -0000

Honoured! Indu, this is perhaps the first time you've agreed with anything I've said! Hee hee.

Re: Living 24×7 online and none the richer

Lakshmipathy Bhat — Fri, 09 Oct 2009 12:59:36 -0000

Thanks. Sippy.

Re: Living 24×7 online and none the richer

Lakshmipathy Bhat — Fri, 09 Oct 2009 13:05:00 -0000

Charles, loved reading your response. Agree with you totally that gigabytes of information available can be hugely beneficial. But the stuff that is insightful and he enriching is perhaps overshadowed by the trivial. Years ago, I remember reading fiction that was unputdownable. OK, it was only Carl Hiassen's novels (!) and stuff like Maximum City. but I looked forward to every chapter. I don't get the same joy on the net. Stuff like Atlantic Monthly and New Yorker are great reads on the internet but the distractions seem to take more of my time.