DISQUS

docstop is genius. you can also find a ton of pirated stuff on there...

Great to see that you, and what seems quite a few bloggers these days, are leaving agencies to set-up their own shop.

And I am fully prepared to leave that, "you are completely wrong and suck at like--here's why" comment. :)

It's not that the agencies are fixed on 10-minute videos, but IMO clients requesting "viral content."

"Make something that be big on Youtube! or will be Digg'd." That's why we have these ridiculous campaigns for staple-guns and Windex, filled with useless videos in the hopes that they are shared.

But creating a relevant resource isn't going to end up on YouTube. And from my perspective, that's perfectly fine. If the resource is awesome, I'm sure it will show up on niche social networks and inevitably be shared somewhere on the web.

Incredible book--great read...but it seems that most of us are not aware of the autobiography until well after high school, when it would likely have to most educational value. As an education aficionado, why do you think it so absent from general curriculum?

Nice post Mo.

I agree that measurement is surely here to stay, but to accept it as innate is a bit over-reaching. I'd think it pretty depressing if we are all constantly judging ourselves in the eyes of our audience. And I'm with you for the break idea--it would be great if we could turn off everyone's self promotion of twitter followers and RSS subscribers.

Well-researched post...few of us remember the most effective forms of marketing (and cheapest) when they are not sexy.

Another to add to the list: you employee touch-points smiling. Nothing improves a customer experience than a friendly smile :)

Awesome list. Not sure how a few of those are design related, but where's your blog on the 2x2?!

and then we have AAPL, the most secretive company of them all, achieving success and gating all of their products.

to your point, I see AXP benefiting immensely from open-ness. Barring privacy concerns, a google trends-type application would be huge.

The Tripod--sounds a hell of a lot better than lame consulting terms like "brand equity analysis." Great idea to start the chess-move naming idea.

I'm not quite seeing the the fancy name, however, in the zip-car analysis--sounds like a basic partnership or new revenue stream from exploiting your customer relationships.

And I'd like to thing that there's no win-lose in marketing...at least in the right kind of marketing.

How does this even pass fire-code/inspection?!

Finally, the histories are complete!

1. I like the idea that our current environment is in the service era--it ties in with the "emotional" stance that marketers have injected into just about every brand.

2. Why do you think that we have entered a service era, besides the inevitable point of differentiation? It seems that the economics of outsourcing and lowered barriers definitely justify it. Service was too expensive to compete on before.

3. In your Whole Foods example, you point to TV ads as a reminder of your service/experience. Does this mean that you're not hating on TV ads that are purely branding plays (i.e., coke/pepsi ads) anymore?

4. You mention price as being the next "era." Perhaps there's a dimension of competition that we have not encountered? Is it possible? Food for thought.