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Douglas's picture

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Douglas

10 months ago

in Mobile marketing, has it crashed and burned? on Mobile Industry Review
Question is - do you mean M obile Marketing - or Mobile advertising. Couldn't agree more if you mean Mobile advertising (i.e. banner ads on your phone). Won't be that successful until coinnections are (much) faster AND consumers now they aren't paying data charges as they watch it (slowly) appear on screen. Couldn't disagree more on Mobile Marketing (i.e using mobile as part (often THE main part) of integrated campaigns. Mobile CRM is expanding exponentially - and "pull" campaigns still attract millions & millions of users per campaign.

Anyway - in not too long a time - there won't be any "mobile advertising" just web pages that know when they are being viewed on a mobile device. (c.f. iPhone).
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technokitten's picture
technokitten I think we're asking the wrong question. Isn't it 'Marketing, has it crashed and burned?'. And as a result, we have to change or die.

Mobile marketing and advertising will only be successful when it's used properly. It's not so much about the channel as to how it's used (this is applicable to any channel actually). And increasingly, mobile will be the key channel via which marcomms (short for Marketing Communications - there's a clue in the name) happens. Ultimately it's about communication and this is two way in our networked 2.0 world. And that's still a tough call for many businesses to get their heads round as they've previously left their marketing agencies to have the external conversations whilst they focus on making widgets, chocolate or whatever.
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