Despite the crappy, miniscule selection at most Blockbuster stores, that's how we all rented movies until just a couple of years ago. I pay the same for Blockbuster that I would for NetFlix, but I get to rent a movie from the store when I'm feeling impulsive. To me, renting through the mail isn't always convenient because sometimes I have to wait 3 days to get a movie I want. I think Blockbuster wants people to realize that both methods of renting have their advantages, so why not offer people both?