Disqus - Latest Comments for Philippe Borremans

Re: La police belge enquête dans Second Life

Philippe Borremans — Fri, 20 Apr 2007 06:24:51 -0000

Cyber CSI a la rescousse ! :D

Re: Le “journalisme en réseau” pour sauver le monde !

Philippe Borremans — Mon, 26 May 2008 04:35:21 -0000

Merci pour le lien...!

Re: Web 2.0 Beautifully Explained

Philippe Borremans — Thu, 08 Feb 2007 18:06:08 -0000

Exactly...

It captures the whole essence... And that in less than 5 minutes.

It's to the point, well done, creative and just good.

Great blog by the way - I am signing up.

Re: The 22 Step Social Media Marketing Plan

Philippe Borremans — Mon, 10 Nov 2008 05:26:28 -0000

Tools don't make the plan indeed... I see this on a regular basis; companies who jump on tactics & tools and then become totally frustrated because the tools do not deliver.

Like any other business planning, also social media marketing plans need to start from the business and communications objective. What is your issue, who do you need to reach, what change do you want to achieve etc... All crucial questions to ask BEFORE looking at tools and tactics.

Could very well be that social media are not at all part of the solution for your enterprise... Let's get back to basic planning, testing and implementation - where and if it makes sense - and stop the hype...

Re: 2008/12/29/brand-reputation-monitoring-tools/

Philippe Borremans — Tue, 30 Dec 2008 04:29:18 -0000

Hi Dan,

Thanks for the list - here are my thoughts:

1) You need to combine these technologies with humans who know how to use RSS, who understand social media and the impact these can have on their brands and business... Technology alone is not the answer here...

2) There are different ways to use these tools; are you a media relations person who "monitors media" ? Or are you a marketing professional who want to analyze online buzz about a product launch ?

3) I worked with Attentio (their CEO is Simon who commented above) for one major reason; they are based in Europe and understand the "monitoring challenges" of this market; multilingual, multicultural and different attitudes towards online information and social media.

4) At the end of the day, I am still missing Klipfolio (no Mac version and I just converted) - this was my favorite monitoring dashboard when I was a PR manager at IBM. But then again, you have to understand RSS and know what to monitor for and where to do it...

Re: Should Your Company Have a Social Media Policy?

Philippe Borremans — Sun, 03 May 2009 12:22:27 -0000

I just wanted to remark that point 1 of 1. WHY have such a policy? wouldn't be considered legal in many different European countries where the privacy of the employee is protected by law...

In Belgium for instance you (as an employer) can only actively monitor my Internet access (as an employee) if you suspect me of breaking the law....

Also, it is worth collecting all social media guidelines in one place and this list is one of the first I discovered years ago: http://bit.ly/smpolicies

Re: La police belge enquête dans Second Life

Philippe Borremans — Fri, 20 Apr 2007 06:24:51 -0000

Cyber CSI a la rescousse ! :D

Re: The iPhone Ads are Incredible and Makes Me Want to Buy It

Philippe Borremans — Tue, 05 Jun 2007 11:21:39 -0000

I'll play around with it during my holiday in the US in a couple of weeks but one thing that I see as a big gap in the iPhone is GPRS support... It is almost never mentioned in reviews but here in Belgium (Europe) I do connect to the web with my N93 via GPRS and not WiFi or EDGE.

Re: Resources for New Media and Social Media PR

Philippe Borremans — Fri, 25 Aug 2006 12:47:44 -0000

Hi,

Good list, will add those missing to the PR Blogger Portal I created some time ago. Feel free to add resources yourself. You can find it here: http://www.zimbio.com/portal/PR+Blogger+Portal