Disqus - Latest Comments for curiouslypersistent

Re: Blackbeard Blog: Where Have All The Buzzwords Gone?

curiouslypersistent — Sat, 23 Mar 2013 11:04:21 -0000

Could it not just be a sign of the online communities on blogs and Twitter maturing? We've had the flood of new voices armed with different notions or tools to the bigger/higher profile names, and now this ecosystem is stabilising. The old sages need to welcome the n00bs, to wildy misparaphrase something from one of your earlier papers.

Re: Planning for equity. Or how I stumbled into owning part of an IT company …

curiouslypersistent — Tue, 15 May 2012 19:07:44 -0000

Good luck!

And how can we miss you - the red hair stands out a mile to the left of the white background (if I see you in London, I'll buy you a drink to say well done)

Re: Why Twitter Is Bigger Than You Think

curiouslypersistent — Sat, 05 May 2012 10:08:22 -0000

Of course, it is a high figure Twitter should be proud of. But I wonder how it would benchmark against exposure to other brands e.g. 44% of Americans might claim to see a Ford Fiesta or a Hershey's Kiss or a reference to Lady Gaga nearly every day. But I suppose I am comparing Twitter to these brands proves your point about it being big!

Re: Why Twitter Is Bigger Than You Think

curiouslypersistent — Sat, 05 May 2012 09:33:56 -0000

This is unsurprisingly media driven e.g.
http://www.mediabistro.com/...

Media organisations (in the UK at least) commonly refer to Twitter as the source of info and might even post screenshots.

Twitter has a high awareness level, but past work I've done suggests the volume of coverage has done little to convince many to actually go directly to Twitter and use it.

Re: don't you ever stop long enough to start?

curiouslypersistent — Tue, 03 Apr 2012 04:31:54 -0000

Congratulations, best of luck

Re: A Bit Of News

curiouslypersistent — Thu, 15 Sep 2011 10:44:20 -0000

Congratulations!

Re: R.A.V.E ON or how to do content strategy like it's the NEW rock'n'roll

curiouslypersistent — Wed, 06 Jul 2011 18:59:57 -0000

Genuinely great stuff. The only minor amend I'd make is in point 2 in types of content - people may love talking about themselves, but they aspire to be something "better". Exclusive content makes them an insider; X Factor gives them a chance of being a popstar etc. People aren't happy with who they are; they want to be the slightly thinner person next to them with better hair and the richer partner (obv. grossly exaggerating here).

Re: R.A.V.E ON or how to do content strategy like it's the NEW rock'n'roll

curiouslypersistent — Wed, 06 Jul 2011 18:59:49 -0000

Goddamn Disqus is confusing. Duplicate comment...

Re: Everything is figure-out-able

curiouslypersistent — Tue, 31 May 2011 16:25:43 -0000

A person after my own heart. I find I learn far more from textbooks and reference books than I do from courses and training sessions (in much quicker time). The only thing is forcing myself to make the time to consume them

Re: can we decommoditise the advertising agency?

curiouslypersistent — Sat, 21 May 2011 08:50:30 -0000

Great post. Particularly since the tweets could be to/about a brand, the email could be a product newsletter/groupon deal and angry birds could be the Rio sponsored edition

Re: can we decommoditise the advertising agency?

curiouslypersistent — Sat, 21 May 2011 08:50:20 -0000

Great post. Particularly since the tweets could be to/about a brand, the email could be a product newsletter/groupon deal and angry birds could be the Rio sponsored edition

Re: We All Adore A Qu-Ora?

curiouslypersistent — Sun, 09 Jan 2011 14:27:38 -0000

The journalistic aspect is quite important I think - Twitter arguably broke through since the media constantly referred to it. As they were on it, speaking to celebs without PR intermediaries for interesting quotes, they assumed everyone would. Quora could fulfil a similar function, but on a factual basis rather than opinion basis. Journalists can either pose questions and wait for experts to reply, or even cut-copy pre-existing answers that would fit their angle.

But like you, I'm not totally convinced on the signal-noise ratio - it's not currently that easy to find pertinent questions with intelligent answers - the balance with recency, popularity and relevance will need to improve massively for it to scale.

Re: The Golf Course And The Hashtag

curiouslypersistent — Thu, 09 Dec 2010 08:40:18 -0000

My opinions are very similar to yours. Firstly, I thought it was an excellent event - lots of interesting speaking breaking new ground through both provocations/thinking and case studies. It will be a major (but not insurmountable) challenge to maintain a similar quality of speaking next time around.

At physical conferences, I only tweet between events (unless I'm bored), mainly because I'm quite a slow typer on my phone. But the #newmr chat greatly enhanced my enjoyment of the conference - it emphasised points I missed, and there were useful questions and comments

And the fact that a) people are on twitter b) people are talking about research on twitter c) people have paid to watch an online conference and are tweeting about it shows a high level of engagement, interest and curiousity that will be on average higher than that all but the most exceptional of organisations

Re: Research Stories

curiouslypersistent — Thu, 21 Oct 2010 12:25:23 -0000

Nice post. I'm sure you could have some fun with "choose your own adventure" or "folk tales passed down verbally" or "stories where the reader determines the next plot contrivance"

Re: Marketing and Generation Why Bother

curiouslypersistent — Sat, 09 Oct 2010 12:28:49 -0000

Nice post, I'm a researcher rather than marketer but am still heavily influenced by pop culture in how I write and frame reference points.

As such, don't you think marketing and pop culture are symbiotic? Whether through licensing, endorsements or referencing, marketing often incorporates pop culture elements. Conversely, successful campaigns can penetrate the cultural consciousness and become reference points in their own right. Simples.

Re: What Is A Conversation?

curiouslypersistent — Mon, 04 Oct 2010 19:16:54 -0000

I'm in agreement (I think!). I'm catching up on the research blogs I follow and have just read Tom Webster's post on derivatives. A conversation may be a unit, but in itself it is pretty meaningless. What matters is what is implied (awareness, motivation to remark) and acted upon (positive/negative WOM, usage)

Re: When cultures collide: LiveJournal, Facebook and the privacy chasm

curiouslypersistent — Sun, 05 Sep 2010 19:09:11 -0000

Interesting. I don't really use LJ anymore but in the spectrum of open-closed my LJ and FB are on opposite sides (but not diametrically opposite, since I've attempted to navigate the labyrinthine FB settings to limit visibility of certain sections). It seems like a desperate roll of the dice from LJ owners to remain relevant, without knowing or caring about what the loyal (albeit diminishing in number) user-base feel.

Also interesting to note that this happens the same week that their former stablemate Vox gets shut down.

Re: a new job in a new town

curiouslypersistent — Tue, 13 Jul 2010 19:22:50 -0000

Many congratulations, best of luck with the new gig

Re: Comments II: Search Audiences v Social Audiences

curiouslypersistent — Thu, 17 Jun 2010 11:35:00 -0000

Does it not mean that commenting becomes less relevant. The discussion around a post becomes more fractured via reblogs, tweets or other replies. While likes and retweets are much simpler ways of showing approval of a post, and remove the need for any thought in a response e.g. as it stands, your original post has lots of likes but no (obvious) comments

Re: Social media peformance and the loss of the backstage discussion

curiouslypersistent — Tue, 18 May 2010 07:59:45 -0000

It seems the public need reminding of the properties of the written word. Tools like Twitter might be used for "phatic"and transient interactions but, as you point out, they leave an imprint.

There was a reason why cartels and the mafia worked on verbal agreement and not written

Re: Of PR, 'The Sell', and Advertising...

curiouslypersistent — Sun, 25 Apr 2010 10:12:38 -0000

I've only had one experience of working with a PR agency - on a small, tactical brief. That meant the thinking was very short-termist on their part - column inches were paramount, irrespective of accuracy/follow up interest generated. Obviously, PR can be strategic as well (part of your job, no?) but it seems to be less of a core skill than in advertising (due to being generalists?). Is that fair?

Re: http://blackbeardblog.tumblr.com/post/473519131

curiouslypersistent — Thu, 25 Mar 2010 20:15:05 -0000

And that's why I'm slightly sceptical about the effectiveness of the social graph - we can't plot our lives on a single plane. We have overlapping worlds - work, pleasure, hobbies, circumstance, childhood - and there are quite complex internal calculations going on regarding which details, and to which extent in which way, we share with different people. Can a multiverse be mapped?

Re: The Tools Twitter Needs To Survive

curiouslypersistent — Tue, 23 Mar 2010 16:45:07 -0000

Good post, and a good point from Tom as well. I largely agree with the sentiment of "Stop making tools for social media enthusiasts–and start making tools that make real peoples’ lives easier or better" but is the former not a way of finding a sustainable business model as it is pandering to the already-converted-but-willing-to-jump-ship-to-the-next-shiny-thing?

(I'm also presuming your data includes 3rd party apps/services, and not just twitter.com)

Re: Palm’s small-screen bet doomed the Pre

curiouslypersistent — Sat, 27 Feb 2010 07:39:05 -0000

For once, I completely agree with you!

Apple redefined the market for smartphones, and any competitor that tries to mimic it is only a "me too" - it won't have the ubiquity, the branding, or the network effects (e.g. from app store users). And for a disruptive technology, the iTouch has been invaluable in teaching people the interface before they adopt the phone.

BB has the enterprise market. Nokia and Motorola have, to an extent, the legacy effects of a familiar and trusted brand name and user interface. HTC/Google are aiming for sheer scale, which will bring their phones down in value to more affordable prices/plans, and lead people upgrading when they renew their contracts, since it is the best phone available. Palm have been really caught in no-man's land - one device does not help you make inroads into a market unless it is truly revolutionary. And the pre isn't.

Re: The Pros and Cons of Bundled Pricing

curiouslypersistent — Fri, 26 Feb 2010 19:43:40 -0000

I agree with the points made in the article, but they are only one aspect of the purchase decision process. Despite post-rationalised protestations, price is not the be all and end all. Other costs to be considered are time, effort and convenience - aspects that bundling saves on.

There is a whole raft of literature on this but ultimately it comes down to simplifying choice - for a quick 20 min primer I would recommend watching the paradox of choice by Barry schwartz at TED at http://www.ted.com/talks/barry_schwartz_on_our_loss_of_wisdom.html