http://disqus.com/people/chrishambly/enFri, 18 Apr 2008 18:10:52 -0000http://shegeeks.net/are-we-just-jumping-on-the-social-media-bandwagon/#comment-354289You've used "mainstream" a lot, I don't even know what that means, really?<br><br>Social Media is an ineffective term in my mind, I am starting to prefer "open communication", and I think it may just always be a part of a larger part of communication, never THE only way, just a branch.<br><br>You can already see the BBC and various other more traditional comms companies using it in that way.<br><br>Complete social comms is akin to open source, I can't imagine the crowd designing a mercedes car engine, who owns the copyright then, who reaps the rewards?<br><br>Don't get me wrong it has it's place, I've been social as a business since 2000, but it's not the holy grail either.chrishamblyFri, 18 Apr 2008 18:10:52 -0000