Disqus - Latest Comments for chrisbrogan

Re: The Danger of Personal Branding

Chris Brogan — Wed, 08 Mar 2017 18:59:06 -0000

Really agree with and appreciate this addendum. You're right to share that a lot of companies don't really understand how to work with the brand. I mean person.

It really falls down to companies not knowing how to build new metrics for this world we've built. And even though the primary metrics must always remain: sales and customer satisfaction, I believe there's room for a better view of this all.

Re: Getting Back To The Basics

Chris Brogan — Wed, 13 Apr 2016 16:38:24 -0000

Woohoo!!!!

Re: My 3 words for 2016

Chris Brogan — Fri, 01 Jan 2016 08:16:59 -0000

Great words, brother! Very excited for you! I can see how these will serve you.

Re: You Don’t Need an Instagram Strategy

Chris Brogan — Mon, 14 Sep 2015 08:12:04 -0000

I'm all sweaty gym selfies all the time. Not a good strategy at all. :)

Re: Ten Words You Should Be Using

Chris Brogan — Fri, 04 Sep 2015 14:01:15 -0000

You had me at "Be." Oh, the universe is a wily thing. When I put my guts into a post, no one really reads it. When I write something stupid, it's like candy.

I predict this post will get you TONS of attention. :)

Re: Who Cares What Chris Brogan is Drinking?

Chris Brogan — Mon, 10 Aug 2015 18:18:07 -0000

The trick is even more nefarious. It's captured in the very last word.

It doesn't matter what I'm drinking. I give people the opportunity to reply and have at least that one response readily available. I ask people what they are drinking so they feel comfortable enough to reply.

Tah dah!

Re: How Does One Evolve Successfully?

Chris Brogan — Mon, 10 Aug 2015 08:30:46 -0000

I'm going to eat my words about stupid periscope. It's full of people who have no idea who i am and is thusly driving lots of newsletter sign ups whixh I can then nurture. Dang it.

Loved this post. And Slack rules.

Re: The new “liquid” model for content marketing strategy

Chris Brogan — Mon, 06 Jul 2015 12:45:11 -0000

I agree-ish. I've been thinking about the same thing (see also http://chrisbrogan.com/food... ) . But I'm not sure what to do with it. I keep resisting. I keep thinking, "this is a horrible idea." But I am starting to see the value. Just like you.

Re: Why I’m Not Writing A New Book … For Now

Chris Brogan — Thu, 23 Apr 2015 09:53:19 -0000

Stratten will follow up with Unbooking. :)

Re: Fundable Acquires Clarity to Become the World’s Largest Startup Launch Platform

Chris Brogan — Wed, 15 Apr 2015 22:08:42 -0000

Happy for the acquisition but not sure why Clarity's cut just jumped up to 25%.

Re: Your marketing success may hinge on Gray Social Media

Chris Brogan — Mon, 09 Feb 2015 15:56:13 -0000

You know, the original reason I deleted my comments section was spam. The second reason was this previous wizard (if I'm taking him the way he seems to have intended it). But the third is for that gray. With no comments, I no longer have that specific signal to worry over. I just look for the fringe signals, those that don't immediately present themselves without a lot of poking around.

Watching you. Because hey, this is a great thought, and worth more than a random drive-by deriding. :)

Re: What our customers think we do

Chris Brogan — Fri, 06 Feb 2015 10:48:44 -0000

I usually tell people "do whatever - it can't really bite you." SEO proves that this isn't entirely true. If you want to try on a few "identities," remember that the web will hold you to your words. Quite literally.

Re: What our customers think we do

Chris Brogan — Fri, 06 Feb 2015 10:48:02 -0000

Well, there's that. :)

Re: Time to Reassess Real-Time Marketing

Chris Brogan — Tue, 03 Feb 2015 16:26:36 -0000

I'm going to pre-schedule the 2016 election and also that catastrophe that happens in 2019.

Re: No One Knows Who You Are

Chris Brogan — Mon, 26 Jan 2015 09:11:45 -0000

True true. Absolutely. I'm living proof. No one knows me outside our little bubble and I have to work for every dollar I make. It's always about producing results and when there aren't the right results, I don't get to play on.

Great piece.

Re: How Popularity Ends

Chris Brogan — Tue, 20 Jan 2015 09:42:47 -0000

I think you've nailed it on so many levels, and what's interesting about that is your analysis mostly points out that it's pretty hard to find a way out of the trap, too.

Coke right now is trying to evolve by making versions of their drinks with sugar instead of other sweeteners. That's the novelty. Look, "regular" sugar. But it's still Coke, and if you get bored of the same cooking, as you pointed out, who cares?

Restaurants are a great example of this. On Route 1 up my way, there are all kinds of restaurants that thrive with lines out the door and around the building for a few months and then no one seems to go there. They close down. A new restaurant comes in and pow. Huge lines. For a few months. Then, only a few persist, usually those with pockets deep enough to weather the storm.

But what's strange/interesting is when you apply this to people and their projects. When Brian Clark stopped being the primary voice on Copyblogger, I stopped reading (with zero offense meant to the great writers there now). When I tried to launch Owner magazine, everyone complained that they wanted my take, not the other 24 authors (which was the whole point of trying to do a magazine and not a blog).

Madonna comes to mind. She held on for decades, but now?

I think the one cook theory is probably right, and I think it's even harder for someone to evolve as a solo product than maybe it is for some of these other brands, who can diversify in other ways.

So who knows? Maybe it's all about making hay while the making's good, and then retiring to fish. Not sure. I didn't make the hay, though, so I'll still slug it out and try to get folks to like my cooking.

Re: Being “Human”: Translating Buzzwords Into Action

Chris Brogan — Sat, 13 Sep 2014 10:11:14 -0000

Precisely why I closed "Human Business Works" and launched Owner Media Group. :)

Re: A Medium-Sized Problem

Chris Brogan — Tue, 09 Sep 2014 18:13:19 -0000

The only reason I ever post on Medium is as a way to test whether it will draw attention back to the real game. I mean, it's the coolest platform. It just does nothing for me, business-wise. Unless I count ephemeral "exposure."

Re: No Excuses Fitness for Business Professionals – OPTC

Chris Brogan — Thu, 14 Aug 2014 11:51:55 -0000

That's awesome, Tom! Very happy to hear it. I think you've got a great world to help, then. Very much grateful that you're out there doing the work for these owners. :)

Re: Why you might want to keep blog comments on

Chris Brogan — Thu, 07 Aug 2014 07:03:14 -0000

Definitely great reasoning, and I disagree with none of it. :) A great approach, and also, I love the picture and the memories. Man, we've had some fun over the years.

Re: Chris Brogan on Likeability, Minecraft, & Entrepreneurship on The Social Media Panel

Chris Brogan — Thu, 31 Jul 2014 11:15:34 -0000

Very kind of you, good sir. :)

Re: Experimental Life

Chris Brogan — Tue, 22 Jul 2014 15:28:47 -0000

Well, good to know. :)

Re: Sponsored Posts Would Work Better If You Improved Context

Chris Brogan — Tue, 15 Jul 2014 10:01:34 -0000

I don't want raving fans. I want allies.

Re: Sponsored Posts Would Work Better If You Improved Context

Chris Brogan — Tue, 15 Jul 2014 10:01:02 -0000

A mission of service is everything. You and I know that. We just have to help others pick it up.

Re: Sponsored Posts Would Work Better If You Improved Context

Chris Brogan — Mon, 14 Jul 2014 13:07:41 -0000

Bwhaahahhaha!