Yes I think it is a good strategy because this is the age of instant gratification, and mass customization. I don't want to, need to, search for your stuff. It needs to be where I am, when I want it. Therefore, IMHO it's best to put whatever I want people to see everywhere I can so they will see it when and where they want it.
This is a brilliant way to turn a boring holiday spent with relatives into an interesting marketing research expedition. Thanks for the insight and I'm kicking myself for not spending my time with those kids learning more about what they're into.