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Bie

1 year ago

in The Black Swan and Peanut Butter and Jelly Sandwiches on The Marketing Technology Blog
I think The Black Swan may be appropriate for marketers because of its understanding the true risk we now facing in today’s market. In this book, you will learn more about power and control than anywhere else. Power and control get a bad blow - after all, marketers are convincing people every day and these are two pretty persuasive traits… I guess.

Not an easy read though but would recommend this for decisions makers of all kinds.

1 year ago

in The Chronicles of Narnia, by C.S. Lewis on John's Blog
I love the movie though, but my imagination runs more when I read the book. What a wonderful series. C.S. Lewis is really a creative author.
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