Disqus - Latest Comments for Greg Rollettq

Re: A Buyer’s Guide To SEO

Greg Rollettq — Tue, 22 Apr 2008 11:00:16 -0000

It is really unfair that there are so many SEO in a box types out there. The good that true SEO and hard work can do for a small sized website is unmeasurable and allows anyone to compete with the big dogs on a long tail level. Driving targeted traffic to your site and converting eyeballs into sales should be the number one concern of your SEO, not page views or rankings. Unless of course you are a spammer yourself, making money from cleverly placed AdSense.

Re: Dealing With Stress

Greg Rollettq — Thu, 24 Apr 2008 09:51:34 -0000

I am a mix betwwen @Brad's 'do not dwell' and @Antonio's 'loud music and twitter.'

You need an escape and a way to get back on track. Even when shit hits the fan you need to get back on the train and ride it out.

Re: ReverbNation Introduces “Fan Exclusives”

Greg Rollettq — Thu, 21 Feb 2008 15:38:52 -0000

Good tip on the Reverb Nation. I just started talking to artists about it and love all the tools they offer for indie musicians. Plus with them taking over the world and everything, they would be a good site to team up now before they forget about the little guy.

Ticket options for local shows would be a great avenue for them to get into. Local venues being able to sign up and offer advance tickets to all shows. Hmmm, might have to mention that to em.

Re: How To Use Google Alerts In Your Online Marketing Efforts | Evolvor Media

Greg Rollettq — Tue, 11 Mar 2008 09:05:31 -0000

Eric,

Google Alerts are great for online reputation management. All of our clients have them for terms that relate to their business. One of the hardest things to do is drive links and traffic for your site. Using the Metallica example, you can multiply the number of comments, links and information you put on the web. This is ultimately the key in helping new readers find your site and find you informative.

It also works great to see if Google is indexing pages that you post. When you put up a blog post with a term that you have in a Google alert, Google should in theory, pick it up. If not, you can start to assess the situation. Obviously Google doesn't index immediately but they are getting good, especially with blog content.

Go Google Alerts!

Re: 7 Blogs That Every Musician Should Be Reading

Greg Rollettq — Fri, 14 Mar 2008 16:55:47 -0000

Eric,

Thank you for including me on this list. It is greatly appreciated and unexpected. As an up an coming marketer in the music industry, it is great to be on the forefront of an entirely new medium with which to promote and make a living off of music. The ability to do what you love for a living inspires and motivates me everyday!

Thanks again and thanks for writing such a great blog!

Re: 2008/04/14/extreme-gmail-redesigns/

Greg Rollettq — Mon, 14 Apr 2008 09:37:39 -0000

Yea those are not very appealing. I'll keep it simple.

Re: 2008/04/28/twitter-brand-management/

Greg Rollettq — Mon, 28 Apr 2008 16:23:38 -0000

Hey guys,

Funny that this came up today. I actually got a Tweet from OverlayTV that said they had replied to a comment I had made about their service in a new Blog post clearing up my initial thoughts of their video service:

OverlayTV @g_ro have no invite, but thought you would be interested to know that your thoughful commentary provided fodder for our blog ... about 4 hours ago from web in reply to g_ro Icon_star_empty reply to OverlayTV

I think its great that they are paying personal attention to their users. I'll be looking into using the company's services now and how they can integrate into my company. All by trolling through comments and then locating me on Twitter

Re: http://gary.tumblr.com/post/78884559

Greg Rollettq — Wed, 19 Mar 2008 21:00:24 -0000

The sweater is classic. I have a Florida State one in storage! Let the color war begin.

Re: http://gary.tumblr.com/post/78888114

Greg Rollettq — Tue, 01 Apr 2008 11:02:37 -0000

So true about the Social Networks. But do your research before you just waste time importing the same info over and over again. If the market is right, go for it. Also remember to spread the same message over all the networks, this includes photos, links, marketing material and overall feel/layout and message. Brand yourself baby, its one big marketing campaign and its starring you, your ideas and your expertise, whatever that may be!

Re: http://gary.tumblr.com/post/78889856

Greg Rollettq — Fri, 11 Apr 2008 16:29:39 -0000

You need to be passionate about your product, no doubt. But having a marketing strategy and monetization plan for your business/product is an essential step for anyone. If you are passionate about your product, you want to tell people about it, spread the word, That's marketing! You also would like to do what you love, all day everyday! That takes money for bills and lifestyle.

So I think you really need to make a balance. There is a difference between greed and making money and marketing something you love. I love promoting music, but if I want to pay mortgage on time, I need to bring in a nice paycheck.

Keep pumping out kick ass rock star videos my man and we'll keep the talks going!

Re: What I Did This Morning Instead of Blog

Greg Rollettq — Thu, 24 Apr 2008 11:47:04 -0000

Chris,

Social Media keeps me busy! Blogging is the main attraction for me but all the other outlets allow people to see the posts and interact and let my business grow. Twitter has been amazing, there's always Facebook (and Myspace, I work in the music industry) and then learning the ropes on Digg.

Keeping priorities and setting goals for your Social Media work is a must. Progress must be made and feed readers turned off every once in a while.

Re: Entrepreneur Life vs. Corporate Life

Greg Rollettq — Tue, 18 Mar 2008 10:09:52 -0000

Sounds like you have your hands full. Being in a transitional period between the corporate world and the entrepreneurial world, I can honestly say what you are saying is the truth. I can work 40 hours a week, get my paycheck and so-so benefits, go home eat a nice dinner with the wife and watch Life of Ryan and Rob and Big. Sounds great, except something is missing. The passion and drive to do something more.

All the corporate world has taught me is that the little voices are not listened to and that the cube is not where I want to be 6 months from now.

Being on my own, hiring staff and getting clients is more stressful, there is no doubt about that, but the reward of a big contract, a new website or a happy client is well worth the sleepless nights and weekend work.

It depends on the person but I do believe that the entrepreneurial life is better than the entry level-mid level corporate life.

Re: Don’t Think You’re Valuable? Think Again.

Greg Rollettq — Wed, 19 Mar 2008 13:38:56 -0000

Ryan,

To keep learning is the key to success at any level. When we hired our first round of employees, I learned a great deal by listening to them, their experiences and their thoughts. While they may be coming to work for our team, the openness we have to learning from them is making us, in essence, a stronger team.

Also knowing your role, your strengths and what you like and hate was something we under evaluated. After we realized that we would be stronger as a team performing tasks each individual is good at/loves, things started moving much quicker. and more productive. I hate finance too, so I outsourced it to a guy that loves a good money challenge and I can focus on the music and SEO world that drive my creative genes.

Glad to see that you are still building community relations by guest posting, joining conversations and meeting new internet faces everyday. That is a key component to bringing value to your company!

Re: Entrepreneur Life vs. Corporate Life

Greg Rollettq — Wed, 19 Mar 2008 13:44:32 -0000

@Jun and @Monica - Totally agree that we need people working for the companies and corporations, there is no doubt to that. It takes something and someone special to take a risk and go off on your own. That is a trait that is not necessary for everyone to take. Several co-workers in my 9-5 do not see how I do it, running around till wee hours of the night trying to start my own business and they are very happy (well sometimes happy, more like comfortable) and content coming to their desk everyday. Also, without people that want to jump onto a corporate bandwagon, entrepreneurs wouldn't be able to scale their businesses. I could never do what I do alone and thank goodness for the employees we do have who love working for us.

Great conversation!

Re: Yes, I’m Going to Work For Brazen Careerist

Greg Rollettq — Tue, 22 Apr 2008 11:32:01 -0000

Congrats Monica,

Looks like a crazy move, but with all the great things happening over at Brazen I'm sure you will play a huge part in taking them to that next level!

Re: Israel: a country too far from Mike Arrington’s house

Greg Rollettq — Wed, 16 Apr 2008 16:41:46 -0000

Scoble,

Very true. We are down in sunny Florida. Same climate as California, but without the shiny tech scene. We recently had FOWA down in Miami and I think it helped to open eyes of what is happening down in the 'dirty south.'

It's a tough flight out to San Fran for a quick visit with top bloggers and industry types as opposed to a walk down the block in Silly Valley.

Hopefully with the globalization that things like Twiiter, Pownce, Blogging and other means bring, we will be able to take our excitement and share it with the people that matter.

The real question is of the VC's. Start-ups down here should be able to connect with VC's from Florida and not be entirely dependent on a trip your way. I think it is happening but we have a long way to go to get the people with the money in our region confident on the effects of the web.

Re: 14 Trends No Marketer Should Ignore

Greg Rollettq — Thu, 07 Feb 2008 11:48:31 -0000

Seth Godin sure does know how to make marketing sound so easy. Thanks for putting it into a great post.

Re: Indie Music Tech: Music Videos as Viral Marketing: Lessons Learned

Greg Rollettq — Fri, 18 Apr 2008 08:47:00 -0000

Glad to see your campaign worked. Did you pick the current event based on Google Trends, top videos or just a gut feeling? Love the approach as it plays off SEO, internet marketing and music promo.