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12 months ago
in 2008/07/08/involver-video-widget-ad/ on Mashable - The Social Media Guide
Gennefer,
I think we agree, and you may be surprised to find that most of the advertisers I've met agree with you as well. It's clear that content is king in this day in age, and maybe even more so a company must be sincere in an offer for 2-way communication.
The Involver platform works because of many reasons, but one of the reasons we've kept our pilot program is we want to make sure people understand the requirements of a successful marketing campaign -- from good creative all the way to interacting with viewers daily through dynamic plug-ins like the discussion center (which can be added to any video using Involver).
Take a look at the player on our homepage (www.involver.com), I think you'll see that it's more than just clever packaging :)
Tyler Willis, Involver
I think we agree, and you may be surprised to find that most of the advertisers I've met agree with you as well. It's clear that content is king in this day in age, and maybe even more so a company must be sincere in an offer for 2-way communication.
The Involver platform works because of many reasons, but one of the reasons we've kept our pilot program is we want to make sure people understand the requirements of a successful marketing campaign -- from good creative all the way to interacting with viewers daily through dynamic plug-ins like the discussion center (which can be added to any video using Involver).
Take a look at the player on our homepage (www.involver.com), I think you'll see that it's more than just clever packaging :)
Tyler Willis, Involver
1 reply
1 year ago
in FriendFeed Supports MP3 Feeds - Joe Lazarus on JOE LAZ: Comments
In terms of reducing FriendFeed noise, I found that be hiding all twitters, the service became much more usable. Just an idea.
1 reply
Joe Lazarus
Yeah, that helps. I also like their new "best of" feature that shows just the popular posts for the day or week, but they need a lot more filtering and sorting options.
1 year ago
in Saving Money On Startups on A VC
Another option is to use a re-routing number service (such as GrandCentral) and forward to your employees cell phone. Much cheaper then getting lines installed, and you go in and change the forwarding number if an employee leaves.
1 reply
fredwilson
Very nice idea. I like it. Does it eliminate cell phone charges for your employees?
Thanks for your thoughtful reply to my comment. There is no denying that the technology and delivery platform for Involver are sound -- impressive even. But as a fellow marketer, as well as consumer and avid social network user, I'm of the opinion that even a sexy wrapper won't sustain in the long run, lest of all if the 'interactive' features are intrusive (why should I bother taking the time/effort to download a plug-in so that you can push even more sales copy at me?).
Each day on Facebook, there is a new 'hook' to get me to look at an ad/click-thru to a website, each containing personal data re: my age, location, psychographics -- even my musical tastes. But I gave none of that information to the advertiser. It was all aggregated by information in my profile or from my IP address, and while the ads do effectively target me, they are still just talking AT me. I am not part of the conversation; I am merely a recipient of information. Users are too savvy today and see right through that brand of invasive marketing.
Near as I can tell without a more thorough review of your service, the same is true for Involver. It doesn't *involve* me any more deeply [save for aforementioned plug-ins that are really just video-enhanced 'talking heads'], it just offers a way to present the content differently.
That being said, I think there are likely many ways in which to harness the Involver tool toward a productive two-way conversation with end users, and sincerely hope that these progressive, forward-thinking advertisers of which you speak will begin leading that charge. But truth be told, I'm not so much concerned with the delivery platform of a message as I am if it is relevant/meaningful to me, and the only way to ensure that is by ASKING me, and then GIVING me what I want/need/value sans your own agenda. I think advertisers get stuck in an old sales paradigm, not fully grasping that it's about understanding your customers' needs and fulfilling them. Sales are merely a by-product of that communication. Corporate America calls it 'consultative selling' or the like, but it all boils down to humans interacting with humans -- not computers or companies, or even flashy, digital delusions designed to distract, detract and deflect from the dollars that are dubiously driving the distribution.
Much luck with your product and I hope that Involver can ignite a new wave of content-focused advertising with the USER in mind.
All the best,
Gennefer