Disqus - Latest Comments for carlalynnehall

Re: Now, About Those New Online Music Business Models…

carlalynnehall — Thu, 23 Jul 2009 07:31:17 -0000

I'm a big fan of indie artists doing it for themselves, but you still have to admit that Josh Freese is still not your average run-of-the-mill indie artist. As a former drummer with Nine Inch Nails, and in-demand Hollywood session musician, you can't exactly call him "lesser-known". He has access to perks that most indie artists do not. In his very cool merch line, he offers some sweet perks, such as:

* [Included in $2500 package] Pick any 1 member of the Vandals or Devo (subject to availability) to accompany you and Josh to either the Hollywood Wax Museum or the lunch buffet at the Spearmint Rhino

* [Included in $10,000 package] Twiggy from Marilyn Manson’s band and Josh take you and a guest to Roscoe’s Chicken ‘n’ Waffles in Long Beach for dinner

* [Included in $20,000 package] Maynard James Keenan, Mark Mothersbaugh from Devo and Josh take you miniature golfing and then drop you off on the side of the freeway (all filmed and posted on YouTube)

* [ncluded in $75,000 package] Take shrooms and cruise Hollywood in Danny from Tool’s Lamborghini OR play quarters and then hop on the Ouija board for a while

Wired Magazine covered the story of how a fan purchased Josh' $20,000 package, and revealed that the fan heard about it from the TOOL band website, not Josh'. So while you can argue that Josh' plan is working, there's also the fact that most indie artists will not have access to famous friends, much less get their product line advertised on a famous band's website that gets thousands of visitors. In my opinion, the fan was paying for Josh' access to celebrity, which would be hard for an indie band in Kansas City to replicate.

I'm not saying that it can't happen. I'm just saying that I'd love to see some genuine indie artists scale those heights WITHOUT being attached to a famous band, famous friends, or formerly signed to a record label.

Re: 070: Wikipedia Discussion Page Theater 1 – The Price is Right

carlalynnehall — Tue, 07 Jul 2009 00:43:17 -0000

OMG! I just checked out the Wikipedia entry for The Price is Right, and I cannot believe that this was an actual discussion going on.

Two thoughts:
1) Fact is stranger than fiction
2) Some folks need to get a real life!

Re: Coin a phrase: The Straddle

carlalynnehall — Thu, 11 Jun 2009 00:50:21 -0000

Hi George!

When I recently participated in the Artists House live chat, John Snyder and Andrew Goodrich mentioned your concept of "The Straddle", which I had to ask about because it sounded so interesting. When they explained it fully, I realized that you're absolutely right!!!! In fact, BRILLIANT!!! I think that "The Straddle" is something that some self-promoters already do, even if they're not conscious about it. It's basically getting out and about to meet the folks you're meeting online.

First things first, you gotta leave the house! Gary Vaynerchuk seems to attend every social media conference known to man, in addition to wine tastings and other events. In plain talk, he's simply networking online AND offline. In a recent interview, Gary recommends that people attend events and conferences within their niche because (I'm paraphrasing) everything happens because of the involvement of other people, and we have to go out and meet them so they know who we are.

In an organization like Artists House, doing the straddle would mean that you, John, and Andrew get out as well, to shake hands and kiss babies at every music conference you can afford to attend. It also means making in-person connections with bands and musicians in New Orleans. Artists House can also offer musician workshops. I've seen the live chats done from your home, and you could probably host musicians there to teach them about creating viral videos, or something else useful. Of course, you could also videotape that workshop and sell it later as a DVD, but that's another blog post! ;-)

As Andrew has been in the Twitter trenches (working hard to attract over 10K followers for @ArtistsHouse), I also suggest that he step forward a bit more as the "Milennnial Generation" face of Artists House. When there are local music seminars and/or performances in NOLA, put Andrew to use and send him out to those late night shows. Both you and John Snyder also have your particular tribes, and events that you attend, so those are ways that you're already straddling.

And remember that you can also create low key events for people to meet up too. For example, I'm organizing a bowling tweet up later this month at a local bowling alley that celebrates "Twitter Tuesdays" and offers discounts for bowlers who twitter. I'll happily tweet about anyone who shows up that night, and they'll probably tweet about me and the bowling alley too.

As you've mentioned, online tools do give the illusion of progress, but ultimately, the people who leave their home to attend your events, visit your trade show booth, and/or offer up their email address are much more engaged, as well as invested in what you have to offer online and off.

So that's my two pennies. Hope it helps!

Carla
_____________
Carla Lynne Hall
Musician & Music Marketing Consultant
http://RockStarLifeLessons.com

Re: Calling All Go-Getters, The Music Industry is Yours

carlalynnehall — Tue, 17 Feb 2009 16:03:14 -0000

YEAH!!!!!!

Re: How to get your band on Wikipedia

carlalynnehall — Tue, 23 Dec 2008 13:55:47 -0000

Excellent post - great information on how to make a Wikipedia entry stick. Thanks for sharing!

Re: Artists House Community Christmas Compilation

carlalynnehall — Mon, 22 Dec 2008 19:31:52 -0000

Thanks for putting this together, Andrew!!!! We love Artist's House!!!!

Re: I just missed

carlalynnehall — Mon, 22 Dec 2008 14:04:52 -0000

No worries, Mattie - I can always call you again. I'm not as sought after as Robert Scoble - hahaha!

I'm like a sheep - you tell us to call, and we call! ;-)

Carla

Re: Artists House Community Christmas Compilation

carlalynnehall — Thu, 18 Dec 2008 18:05:43 -0000

After seeing the Space Zombie Christmas video, and knowing what I already turned in, I am sure that this will be a fun and eclectic holiday compilation. Thank you so much for putting this together, Andrew. We appreciate your time and effort!

Re: 3 free gifts every blogger will love you for

carlalynnehall — Thu, 18 Dec 2008 01:23:44 -0000

Great ideas. Great post.

Thanks, Dave!

Carla

Re: Music Business Links - Mon. Dec. 16

carlalynnehall — Tue, 16 Dec 2008 12:26:48 -0000

Listing your daily links is really helpful, so folks can keep up with the music goodness. The About.com Music Careers feature is right about Artists House on Twitter: You guys really are like CNN for music news. Well done!

Carla

Re: 17 Things I'd Love to Pay Musicians For

carlalynnehall — Wed, 10 Dec 2008 04:38:00 -0000

If no one has ever told you, Andrew, you're going places with your ideas. Keep up the great work. You're kicking my ass every day!

Re: On Strategy and SEO

carlalynnehall — Fri, 05 Dec 2008 02:22:00 -0000

Wow, Andrew! Thanks for the mention! Artists House ROCKS!!

Carla

Re: The war against despair is up to you, new media

carlalynnehall — Fri, 10 Oct 2008 17:22:19 -0000

Oh man, how can anyone resist a powerful call to action like this?

I refuse to participate in the recession, and I'm grateful to hear a voice in the wilderness that speaks of growth and prosperity.

Thank you for the nudge. I accept the mantle.

Re: Horns: Two Tributes to Trumpeters

carlalynnehall — Wed, 20 Aug 2008 23:53:46 -0000

Interesting coincidence. Thanks for mentioning the Sheryl Crow track. It's not well-known, but the bittersweet horns and vocals make it one of my favorite Sheryl Crow tracks.

Re: Lifehacker

carlalynnehall — Fri, 25 Jul 2008 15:21:20 -0000

I haven't seen the movie - perhaps I'll find it on Netflix. I read somewhere that everyone theoretically already has the power to sense and communicate telepathically. We're probably blocking all those powers doing mundane things like signing up for new social media accounts and waiting in line at the post office! But I suppose that some thoughts are better left private - haha!

Re: Lifehacker

carlalynnehall — Fri, 25 Jul 2008 13:58:44 -0000

Perhaps one day we'll all just communicate with our minds, without all these new accounts to set up! Sigh...

Re: Lifehacker

carlalynnehall — Fri, 25 Jul 2008 13:23:56 -0000

Your Lifehacker post made me want to go back and tweak my new Disqus account. When will it ever end????

Re: Lifehacker

carlalynnehall — Fri, 25 Jul 2008 13:14:53 -0000

I guess that makes me a Lifehacker too. BTW, what's lunch?