If only companies like Polaroid, Kodak, GM...etc learned the power of feedback and had the resource you have of instant overwhelming feedback from "complainers" 30 years ago imagine where those icons might have gone and looked at "complaining" as a sign that the people cared about the product when it was good and could have gotten better. They might have actually looked at themselves more as research and development labs and less like a corporate ladder and retirement account.
AB I think your question.."why can't they do something themselves?" and the "enjoyment of the actual interaction" could not have said it better..but I still like FF and think it is much more useful than facebook for info...on specific issues that face the net tv merger especially.
As we were working I was perusing various blogs and saw this entry from you... well, one of my editors, Joel (Hirsch) is sitting next to me and I told him you loved the "book"... He is fanatical about the film..."There was a book?!" ...haha...He is leaving the office now and going to pick it up...haha ...and says "thanks."