Good stuff Jesse! I think that facebook will fix this flaw in their advertising asap so they can continue to offer a very targeted advertising venue. It shouldn't be that hard, I just don't think it's ever surfaced.
I think that this whole post is bogus. People do need to look and see what they are updating/installing. The Title of the prompt is "Apple Software Update". Shift your paradigm, think about it like this: Updating you on new and upcoming Apple software.