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10 months ago
in 2008/09/11/online-dating-site-trends/ on Mashable - The Social Media Guide1 year ago
in User retention: Why depending on notification-driven retention sucks on Futuristic Play by @Andrew_ChenAndrew I love reading your stuff, it's always insightful and always backed by good math (despite a multiplication error now and then, then logic is always right on target haha).
I run a group dating site and this is the kind of thing we talk about often. At the end of this most recent post you start to get into the concept of deep vs. shallow apps on Facebook, and I really think that as the viral channels close up (and they've been closing very quickly as notifications are getting spammier and Facebook is cracking down on them), then I think that ultimately the only apps left standing will be ones that offer a significant value to the user, or as you say, deep apps. I wrote something about this back in March on our blog:
http://ignighter.com/blog/2008/03/31/its-not-i-have-a-dream-but-its-something/
Keep up the great work Andrew!
1 year ago
in Facebook Apps: Why they’re focused on fun instead of utility on Futuristic Play by @Andrew_ChenI blogged about this a while back when I saw the decline on the horizon:
http://ignighter.wordpress.com/2008/03/31/its-not-i-have-a-dream-but-its-something/
Andrew and Ben do a great job of showing the mathematics behind the decline though. Great piece guys!