I'd say there are two things a news satire site needs to be: funny...and well-written. The writing on 23/6 is stiff, leaden and boring. If the writing were better, I wouldn't even care if it made me smile or not. At least I'd be entertained. I like to think my own news satire site is, if not 'funny', at least mildly diverting and maybe even clever. And I do hope it's well-written. But that, of course, is for others to judge...
I don't get Facebook either. After waiting until NOW to dip my toe in - and I'm an ad guy, for Gawd's sake, I'm supposed to be a networker extraordinaire - I finally signed up, spent a grand total of nine minutes as a Facebooker, and deleted my account. It was this: the word 'friend' is a very powerful word. I realized almost immediately - it took eight minutes, plus another minute for the cancellation - that 93% (maybe 99%) of the people in my address book are not really my 'friends'...