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Adam Needles
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3 months ago
in Twitter Hidden Gems: 50 People You Should Follow but Have Never Heard of on Web Business by Ken Burbary
Thanks, Ken. It's an honor to be included on your list.
I'm excited to check out the other 'hidden gems' and get to know these people better.
There are so many smart people talking about marketing and communication on Twitter. Honestly, it's a great forum and a great way to stay on top of your game.
I'm excited to check out the other 'hidden gems' and get to know these people better.
There are so many smart people talking about marketing and communication on Twitter. Honestly, it's a great forum and a great way to stay on top of your game.
6 months ago
in Mine the Gold in Social Media through Conversation Search on Web Business by Ken Burbary
Ken, this is one of the best tutorials I've seen yet on more effectively monitoring and mining social-media conversation threads.
Thanks for putting this together. I'm planning to share this with others.
Thanks for putting this together. I'm planning to share this with others.
7 months ago
in Twitter guide for businesses | Web Business by Ken Burbary on Web Business by Ken Burbary
Just a tought about whether Twitter is mainstream or not:
Just counted 29 different articles mentioning Twitter in the WSJ since September, including one that headlines, "Twitter Goes Mainstream."
I think it may actually be the most innovative tool for garnering customer insights and engaging brand communities in a two-way dialogue in the social media universe. And paired with a blog, it is an incredible way to improve customer-brand dialogue (and co-creation).
<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
Just counted 29 different articles mentioning Twitter in the WSJ since September, including one that headlines, "Twitter Goes Mainstream."
I think it may actually be the most innovative tool for garnering customer insights and engaging brand communities in a two-way dialogue in the social media universe. And paired with a blog, it is an incredible way to improve customer-brand dialogue (and co-creation).
<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
7 months ago
in Twitter guide for businesses on Web Business by Ken Burbary
Just a tought about whether Twitter is mainstream or not:
Just counted 29 different articles mentioning Twitter in the WSJ since September, including one that headlines, "Twitter Goes Mainstream."
I think it may actually be the most innovative tool for garnering customer insights and engaging brand communities in a two-way dialogue in the social media universe. And paired with a blog, it is an incredible way to improve customer-brand dialogue (and co-creation).
<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
Just counted 29 different articles mentioning Twitter in the WSJ since September, including one that headlines, "Twitter Goes Mainstream."
I think it may actually be the most innovative tool for garnering customer insights and engaging brand communities in a two-way dialogue in the social media universe. And paired with a blog, it is an incredible way to improve customer-brand dialogue (and co-creation).
<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
7 months ago
in Community sourcing evolves to the brand level on Web Business by Ken Burbary
Nice post, Ken. Brand community is a key asset that not enough companies leverage.
One guy who did a lot of great pre-Internet thinking about brand communities is Tom O'Guinn (whom I know well). Good guy to get to know:
http://www.news.wisc.edu/13705
Also, I did an interesting post on how companies can stay in touch with their 'mobile' brand communities a few weeks ago:
http://propellingbrands.wordpress.com/2008/10/2...
Important topic, and one that I think is critical when you think about the sociological/cultural anthropological view of your customer.
<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
One guy who did a lot of great pre-Internet thinking about brand communities is Tom O'Guinn (whom I know well). Good guy to get to know:
http://www.news.wisc.edu/13705
Also, I did an interesting post on how companies can stay in touch with their 'mobile' brand communities a few weeks ago:
http://propellingbrands.wordpress.com/2008/10/2...
Important topic, and one that I think is critical when you think about the sociological/cultural anthropological view of your customer.
<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
7 months ago
in Community sourcing evolves to the brand level | Web Business by Ken Burbary on Web Business by Ken Burbary
Nice post, Ken. Brand community is a key asset that not enough companies leverage.
One guy who did a lot of great pre-Internet thinking about brand communities is Tom O'Guinn (whom I know well). Good guy to get to know:
http://www.news.wisc.edu/13705
Also, I did an interesting post on how companies can stay in touch with their 'mobile' brand communities a few weeks ago:
http://propellingbrands.wordpress.com/2008/10/2...
Important topic, and one that I think is critical when you think about the sociological/cultural anthropological view of your customer.
<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
One guy who did a lot of great pre-Internet thinking about brand communities is Tom O'Guinn (whom I know well). Good guy to get to know:
http://www.news.wisc.edu/13705
Also, I did an interesting post on how companies can stay in touch with their 'mobile' brand communities a few weeks ago:
http://propellingbrands.wordpress.com/2008/10/2...
Important topic, and one that I think is critical when you think about the sociological/cultural anthropological view of your customer.
<abbr>Adam Needles’s last blog post..Who’s Propelling Ideas … Hayes/Malone on Marketing 3.0</abbr>
