Disqus - Latest Comments for buckpost

Re: Introducing the Social Analytics Lifecycle

buckpost — Thu, 05 Nov 2009 14:43:39 -0000

Ken,

The chart - and thinking - that you and Chuck have created has much to do with moving things beyond just social media monitoring. While it's great to know what people are thinking and talking about, the next question to answer is what does the data mean and how do you act on it. Acting could mean engagement, changes in strategic direction or new campaign but it's all about capitalizing on the data to improve different aspects of the business.

Mark Evans
Director of Communications
Sysomos.com

Re: The Case of the Missing Social Media Metrics

buckpost — Tue, 20 Oct 2009 18:58:31 -0000

I'm not sure that I agree with your assertion that social media company needs to provide metrics, although it's not a bad idea. The analytics provided by social media service providers such as Sysomos (my client) provide an extensive snapshot of what's happening on the social media landscape and who's driving the conversations. It's the kind of data-driven information that companies can use to change/improve how they do business. I would also argue there's a lot of metrics within these kind of services, although maybe not the kind of metrics done by Quantcast or Google Analytics.

Mark Evans
Director of Communications
Sysomos Inc.
www.sysomos.com

Re: Twitter Celebrity Hotlist: August 2009

buckpost — Tue, 20 Oct 2009 15:11:25 -0000

Brian,

That's excellent research, particularly given the large number of people following entertainers. It's interesting to get an in-depth look at how different kinds of people are using Twitter, and the leading players/practitioners. Last week, for example, Sysomos published a report looking at the leading political voices - http://www.sysomos.com/insidetwitter/politics/.

Mark

Re: Groupon – Clever Collective Buying Site

buckpost — Tue, 28 Jul 2009 13:55:54 -0000

It looks a lot like Accompany, which raised $50-million during the dot-com boom, and then imploded.

Re: Social Media Monitoring Tools for Asia

buckpost — Thu, 02 Jul 2009 16:05:42 -0000

I'll let them know. Disclosure: I do some social media and marketing work with Sysomos.

Mark

Re: Social Media Monitoring Tools for Asia

buckpost — Thu, 02 Jul 2009 08:31:05 -0000

Thomas,

You may want to check out Sysomos (sysomos.com), which offers social monitoring and analytics tools that offer global coverage and the ability to be translated into multiple languages.

Mark

Re: I need someone to build a social media analytics tool

buckpost — Wed, 01 Jul 2009 13:05:01 -0000

Eric,

You should look at Sysomos (sysomos.com), which has two social media analytics tools - MAP and Heartbeat. They also offer an API that can be integrated into other applications.

Mark

Re: Scout Labs is a great way to follow your brands online

buckpost — Mon, 08 Jun 2009 07:01:10 -0000

Loic,

If you interested in another social media analytics platform, check out a client, Sysomos, which launched two products last week: MAP and Heartbeat. I think you'd be impressed with how both products provide insight into what's happening on the social media landscape. MAP is a full-featured analytics tool, while Heartbeat is a cost-effective measurement and monitoring tool.

If you would like a demo, let me know.

Mark
mark@markevans.ca

Re: Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

buckpost — Mon, 08 Jun 2009 06:58:58 -0000

Jason,

Thanks for the insight and education about Radian6 and ScoutLabs. If you're interested, we'd like to give you a demo of Syosmos' MAP and Heartbeat products, which officially launch week.

MAP is a robust, full-featured social media analytics tools aimed to meet the needs of companies with multiple clients that want deep insight and intelligence about what's happening, while Heartbeat is a cost-effective monitoring and measurement tool that plays in the same market as Radian6 and ScoutLabs.

Mark
Director of Communications
Sysomos
mark@sysomos.com

Re: Avoid selective hearing with 20 top social media monitoring tools

buckpost — Thu, 28 May 2009 15:40:07 -0000

Another tool to add to the "paid list" is Sysomos' Heartbeat - http://sysomos.com/products/overview/heartbeat. It's a cost-effective and flexible monitoring and measurement tool.

Re: Listening to Two Conversations is Hard

buckpost — Sun, 24 May 2009 08:00:28 -0000

Malcolm,

I completely agree but the question is how you find the one voice offering a new and/or different perspective. There's so much digital "noise" out there that the individual voice can easily be lost.

Look at what's happening with blogs where blog publishers such as TechCrunch and Mashable have captured the spotlight for many of the key conversations, making it difficult for single voices to get much, if any, attention.

Mark

Re: louisgray.com: Twitter's Search Engine Is Very, Very, Broken

buckpost — Sat, 23 May 2009 07:41:30 -0000

Louis,

What I find interesting is that despite search potentially being a key asset for Twitter, the better and more useful search applications are being created by third-parties such as Twazzup and Twingly.

Re: TweetDeck Has a Fierce Rival in Seesmic Desktop

buckpost — Sat, 02 May 2009 22:42:14 -0000

I've used TweetDeck and Seesmic Desktop - as well as Nambu - and my take is TweetDeck is still a superior product. It has a better interface, more intuitive and easier to use. And, frankly, I don't care about Facebook features.

Re: What’s The Next Level For Twitter Clients?

buckpost — Mon, 27 Apr 2009 11:24:56 -0000

I agree that clients do matter if that's the route that users want to go. That said, I think clients will thrive by providing multiple features. For example, TweetDeck has lots of potential by taking its core goodness, and extending it. A good start would be offering access to multiple accounts.

Mark

Re: Finding Your Social Media Purple Cow

buckpost — Mon, 13 Apr 2009 20:54:46 -0000

Darren,

Some great advice! It's challenging to stick out from the crowd when everyone else is trying to stick out as well, so good to get some insight into some the wrinkles to consider.

Re: Why I Don’t Follow Back On Twitter (And You Shouldn’t, Too)

buckpost — Wed, 04 Mar 2009 10:01:32 -0000

Luc,

I agree with your thesis. I follow about 200 people, which seems about the right size and mix of people and opinions.

Re: 4 Reasons To Not Increase Your Followers On Twitter

buckpost — Sun, 01 Mar 2009 07:58:17 -0000

Corvida,

Good post but advice that's often not followed given it's so easy to follow new people on Twitter. Personally, I've been trying to keep the number of followers relatively modest. I started with an initial target of 100 but have settled in at 200. It's a big enough slice to let me get a broad view of the world without being overwhelmed. One other tip I might offer is stay away from following people who use Twitter too much.

Mark

Re: Mike Z.’s Media Update

buckpost — Fri, 27 Feb 2009 14:00:07 -0000

Actually, I'm not surprised Mike Z. won't give me an interview. I think I'm more of a thorn in the side of Nortel. A nice thorn but a thorn nonetheless!

Mark

Re: Tweetdeck vs Twhirl: It’s a very hard call

buckpost — Fri, 27 Feb 2009 10:21:32 -0000

Great review! I like and use both TweetDeck and Thwirl for different reasons. I posted on it here: http://preview.tinyurl.com/c9zarg

Re: Q4 and Full-Year Results Out March 2

buckpost — Thu, 26 Feb 2009 15:37:53 -0000

TIC,

Good point. I'll ask.

cheers, Mar

Re: Leveraging Social Media: Velocity and Time

buckpost — Mon, 23 Feb 2009 16:32:47 -0000

Ilya,

I enjoyed your presentation at PodCamp. To be honest, I find the entire social media seeding process to be a mystery. Why some posts goes viral and others don't isn't a science, which I guess makes things interesting.

Re: Looking Back at Nortel’s M&A Spree

buckpost — Fri, 20 Feb 2009 16:50:32 -0000

Gee, you guys are demanding. :) I was only counting M&A done during the telecom boom, but I've updated the list to include Shasta and JDS' Swiss optical business.

Thanks, Mark

Re: At what point do we just blow our heads off?

buckpost — Sat, 07 Feb 2009 19:33:47 -0000

Good post, Steve. I've pretty much stuck to the same group - Facebook, Twitter, LinkedIn - for a long time despite entreaties from people to join new networks. I just don't see the upside to move into a new neighbourhood when none of my friends live there.

Mark

Re: Should the Canadian Government Help Nortel?

buckpost — Thu, 05 Feb 2009 16:52:59 -0000

Serves me right for relying on GigaOm. :) I'll make a correction.

Re: louisgray.com: Learn More About Who You Follow With TweepSearch

buckpost — Mon, 26 Jan 2009 09:17:36 -0000

I'll have to give it a try given I'm always looking for new ways to gain insight into people who are following me.

Mark