Disqus - Latest Comments for buckpost

Re: Maybe You Need a Fractional Marketing Director — Not a Fractional CMO

Mark Evans — Tue, 03 Oct 2023 19:58:09 -0000

As a fractional CMO and strategic advisor, I've gone back and forth on this topic with prospects. Many early-stage companies need a strategic advisor or a fractional marketing director who can drive tactical execution.

I recently published a free guide on how to hire a fractional CMO - https://www.subscribepage.c...

Re: The ugly, the bad and the good

Mark Evans — Thu, 09 Apr 2020 09:43:57 -0000

In the midst of it, it's challenging to recognize the positive elements. Personally, I'm enjoying the time with family. It's great to my children so engaged.

Re: Doing digital with big banks

Mark Evans — Fri, 27 Mar 2020 08:27:57 -0000

Congrats, Chris. Having written three books, they're major accomplishments.

Re: Our system for scoring & prioritizing every marketing idea

Mark Evans — Wed, 12 Feb 2020 09:44:04 -0000

This is a great resource! I was looking for something exactly like it!

Re: AI: Evolve or become extinct - Essential Retail

Mark Evans — Fri, 26 Jul 2019 17:55:39 -0000

The right kind of AI will allow retailers to optimize their operations to drive higher sales and profits. One company making strong inroads is Daisy Intelligence (www.daisyintel.com), which helps retailers leverage AI to change how do promotional product selection and pricing.

Re: 20 newsletter recommendations chosen by the MailerLite team

Mark Evans — Sat, 11 May 2019 08:18:13 -0000

I'm a big fan of Founders Grid and Full Contact's Relationship Matters. I write a curated newsletter using Mailerlite, Grow Even Faster. Here's the latest edition: https://preview.mailerlite....

Re: Why you Should Start With Customer Insight

Mark Evans — Fri, 05 Apr 2019 14:50:40 -0000

That's a great example of how brands treat their customers. I'm always amazed - and troubled - when a brand takes its customers for granted or doesn't get their feedback and ideas on a regular basis.

Re: 5 Things You Need to Know about Reinforcement Learning

Mark Evans — Tue, 05 Mar 2019 16:47:42 -0000

Shweta,
Thanks for the insight. Here's another interesting post about reinforcement learning by Gary Saarenvirta - https://www.daisyintelligen...

Re: 17 Best Marketing Blogs to Follow in 2019 (As Voted‐for by 40+ Marketers)

Mark Evans — Tue, 05 Feb 2019 11:26:49 -0000

Good list but listing your blog first is bad marketing.

Re: More in-store digital grocery deployments expected in 2019

Mark Evans — Thu, 29 Nov 2018 10:44:37 -0000

One of the ways that grocery retailers can enhance the in-store experience is creating promotional offers that leverage AI, which means they can offer the right products at the right prices. One of the companies offering this service is Daisy Intelligence.

Re: 2019 B2B Content Marketing Trends: The 10 Biggest Opportunities for Marketers

Mark Evans — Fri, 16 Nov 2018 17:05:35 -0000

There is no doubt that the marketing landscape is shifting. I think it's becoming more of a challenge for B2B marketers to get people to pay attention. There's so much content but, frankly, most of it is unremarkable. If content is going to be successful, it need to be creatative, insightful and high-quality.

Re: The Future Of B2B Marketing Is On-Demand

Mark Evans — Tue, 06 Nov 2018 16:52:09 -0000

This post resonated. As B2B marketers, how do we deliver marketing that resonates. Can you elaborate on how marketing can be personalized and how it can be delivered in a Netflix-like fashion.

Re: Choosing Your First Marketing Hire

Mark Evans — Wed, 12 Sep 2018 11:08:08 -0000

One of the keys to making a good marketing hire is knowing what kind of marketing you want to do. Too many companies hire generalists or people who have the wrong skills. Then, they wonder why their marketing isn't working.

Re: When You Need a CMO. And The #1 Reason CMOs Fail.

Mark Evans — Mon, 10 Sep 2018 14:31:15 -0000

One of the hardest things for a CMO is being given autonomy by the CEO to lead marketing. Far too often, the CEO/founder believes they know marketing because they've spent a lot of time with the product and customers.

Re: LinkedIn Changes: What Marketers Need to Know

Mark Evans — Fri, 11 May 2018 09:55:14 -0000

Personally, I'm finding the ability to upload video to be a powerful way to attract the spotlight.

Re: This is how successful salespeople handle objections, according to new data

Mark Evans — Wed, 18 Apr 2018 13:29:29 -0000

Interesting insights. I like the idea of taking a deep breath and being succinct when responding.

Re: Agile for Marketing Teams – A Roadmap

Mark Evans — Sat, 07 Apr 2018 09:28:13 -0000

I really like the idea of having structure and flexibility. Too many fast-growing companies use a make it up as they go approach to marketing or they over-plan, which backs them into a corner. Agile marketing is a nice middle ground.

Re: How to boost conversions using psychological profiles

Mark Evans — Fri, 19 Jan 2018 08:19:40 -0000

The more you know about your customers, the better. Too many brands really don't know or understand their customers, how they behave or how the make purchases. As a result, they're operating blind.

Re: Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today

Mark Evans — Fri, 19 Jan 2018 08:12:40 -0000

Thanks for the post. In an ultra-competitive world, positioning your brand as a distinct and unique is a no-brainer. Too many brands sound like everyone else, which means they don't stand out from the crowd.

Re: The Definitive Guide to Buyer Personas for Beginners

Mark Evans — Fri, 19 Jan 2018 08:11:21 -0000

This is a terrific resource. The reality is most companies don't create buy personas. As a result, they don't really know their customers. As marketers, we need to make it clear to brands that buyer personas are a ultra-value tool to deliver marketing and sales that makes an impact.

Re: 5 Videos to Improve Your Marketing Skills in 2018

Mark Evans — Fri, 19 Jan 2018 08:09:10 -0000

Thanks for the post. Thing reality about marketing is it's always changing. There's no room for complacency. You always need to be learning and looking for what's over the horizon.

Re: 10 Montreal tech companies to watch in 2018

Mark Evans — Thu, 18 Jan 2018 16:25:26 -0000

You should add D-Teck to your list of Montreal tech companies to watch.

Re: How to Develop Customer Case Studies That Your Audience Will Actually Read

Mark Evans — Mon, 15 Jan 2018 10:48:24 -0000

I agree that case studies are valuable marketing and sales vehicles. One key is telling different kinds of stories given customers may use your product for different reasons.

Re: Better Brand Stories With Mark Evans - This Week's Six Pixels Of Separation Podcast

Mark Evans — Tue, 02 Jan 2018 14:10:39 -0000

Thanks for having me on your podcast! Always good to talk about storytelling!

Re: Why service is the most important part of SaaS

Mark Evans — Tue, 12 Dec 2017 07:34:00 -0000

You're bang on. I'm working on positioning for a SaaS client. In the end of we landed upon a combination of robust software and world-class customer service. In interviewing customers, we discovered the service was a key part of why they like the company's product.