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Re: TrishaLyn - Online Marketing Glossary: Trademark Poaching

TrishaLyn — Fri, 29 Aug 2008 16:46:53 -0000

You mean the bullet point definition? That actually came from http://www.revenuetoday.com/story/abcs+of+onlin..., not me :)

Re: TrishaLyn - Online Marketing Glossary: Trademark Poaching

brandverity — Fri, 29 Aug 2008 16:01:55 -0000

I believe what you've described is more commonly known as 'direct linking'. The term trademark poaching is typically used to describe the purchase of search ads on the trademarked terms.

It also usually refers to scenarios where this activity has been forbidden by merchants (the trademark holders)

Re: It’s not just Trademark Poaching

72kilowatts — Thu, 22 May 2008 13:16:23 -0000

Often too, they call it Trademark bidding when in fact they haven't trademarked the terms, much less prohibited it in writing. That's actually a separate issue :)

Re: It’s not just Trademark Poaching

brandverity — Thu, 22 May 2008 13:12:32 -0000

Yeah, the use of the term 'trademark' in 'trademark poaching' implies trademark abuse. It just happens that trademarks are the most commonly restricted terms.

I've even seen examples where merchants are angered by trademark bidding, but they haven't disallowed those actions in their bidding.

Perhaps the proper term is 'Restricted Keyword Poaching' or maybe just 'Keyword Poaching'.