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mike grenville

11 months ago

in Twitter ends free SMS updates for Europe on The Equity Kicker
Tom - you are right that Premium Rate SMS is very tightly regulated in the USA making it very hard to launch legitimate markleting campaigns.

11 months ago

in Twitter ends free SMS updates for Europe on The Equity Kicker
Unlike the rest of the world, SMS users in USA and Canada are charged to 'receive' SMS. It may seem bizare but it is true. Presumably it was this daft business model that Twitter hoped to persuade the rest of the mobile world to adopt.

As well as depressing usage, the 'receiver pays' model is one that rewards spammers and one that is not going to be adopted by other mobile carriers/operators.

Sitting in their Californian bubble this seems to have escaped Twitter.
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