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Claude Galipeau
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2 years ago
in BlogTv is cool — except for the bars on the door on Mathew's comments
Actually the clearance of U.S. shows online in Canada and in other foreign territories is more complicated than just paying a fee.
We are actually competing against the Americans in Canada. It's U.S. services that are sucking tons of engagement from Canadians (and loss economic opportunity) into their services. In most cases, this is just bonusing their traffic; but it's still a sucking sound.
And it's very significant. YouTube does over 10M uniques per month in Canada; Facebook over 7M; and MySpace over 5M uniques.
The challenge Canada has in this space is open access from the Americans inside our territory; sharing the English language; and sharing the same time zone with the U.S. As a consequence, U.S. services can, in effect, dump their services inside Canada. As they are better capitalized than Canadian services, we need novel techniques to compete in our own territory.
What you are not seeing is that the Internet is not just the www.; it is also domestic users and domestic advertising markets.
What's we've done with blogtv.ca is geo-block, and geo-target with ads inside world networks, and encouraged Canadians to come into a Canadian network. This is not only highly novel, and innovative, it's working.
It's this little piece of innovation you are missing.
And finally, we are not blocking users from distributing their content. If they record a show, then can post it anywhere.
We are also managing our bandwidth and the community of users by geo-locating all this inside Canada. That's cost efficient, and, in the case of users, greating a valuable community. At blogtv.ca, Canadians, in a live context, are not lost in a sea of U.S. users. That's valuable, and it's appreciated.
On the strategy side, it's positive because we've figured out a way to compete against the Americans on our own turf (rather than just accept they they are "better"), and we are providing a Canadian only live advertising and marketing opportunity for Canadian advertisers.
No one has done this yet. And I think it's a very novel and innovative way for dealing with a unique geo-economic problem facing Canadian Internet services.
We are actually competing against the Americans in Canada. It's U.S. services that are sucking tons of engagement from Canadians (and loss economic opportunity) into their services. In most cases, this is just bonusing their traffic; but it's still a sucking sound.
And it's very significant. YouTube does over 10M uniques per month in Canada; Facebook over 7M; and MySpace over 5M uniques.
The challenge Canada has in this space is open access from the Americans inside our territory; sharing the English language; and sharing the same time zone with the U.S. As a consequence, U.S. services can, in effect, dump their services inside Canada. As they are better capitalized than Canadian services, we need novel techniques to compete in our own territory.
What you are not seeing is that the Internet is not just the www.; it is also domestic users and domestic advertising markets.
What's we've done with blogtv.ca is geo-block, and geo-target with ads inside world networks, and encouraged Canadians to come into a Canadian network. This is not only highly novel, and innovative, it's working.
It's this little piece of innovation you are missing.
And finally, we are not blocking users from distributing their content. If they record a show, then can post it anywhere.
We are also managing our bandwidth and the community of users by geo-locating all this inside Canada. That's cost efficient, and, in the case of users, greating a valuable community. At blogtv.ca, Canadians, in a live context, are not lost in a sea of U.S. users. That's valuable, and it's appreciated.
On the strategy side, it's positive because we've figured out a way to compete against the Americans on our own turf (rather than just accept they they are "better"), and we are providing a Canadian only live advertising and marketing opportunity for Canadian advertisers.
No one has done this yet. And I think it's a very novel and innovative way for dealing with a unique geo-economic problem facing Canadian Internet services.
2 years ago
in BlogTv is cool — except for the bars on the door on Mathew's comments
BTW ... love the photos of Petra at the top of the page.
2 years ago
in BlogTv is cool — except for the bars on the door on Mathew's comments
I don't agree. The Americans are restricting content and applications to the world in many instances. Video is routinely blocked from ABC.com, CBS.com, NBC.com, in order to protect an orderly rights market for rich media. Whole sites are blocked in the U.S., such as Showtime.com and TurboNick. In fact, what we are doing is adopting similar techniques to compete with the Americans.
We have not created a Canadian ghetto. We have created a community of Canadian users, and all users can post their content around the world wide web. So, it's straddling both geo-blocking on live interactive, and www. distribution.
It's novel, innovative, and working.
We have not created a Canadian ghetto. We have created a community of Canadian users, and all users can post their content around the world wide web. So, it's straddling both geo-blocking on live interactive, and www. distribution.
It's novel, innovative, and working.
2 years ago
in BlogTv is cool — except for the bars on the door on Mathew's comments
Matthew, I think you are being ideological, and not completely open to new ways of constructing Internet services and delivering content. The fact that blogtv.ca is only available to Canadian broadcasters has been a positive. It's created a distinct Canadian user base, one that is very Canada proud. Recorded shows can be posted anywhere on the Internet; and this is no different from YouTube or other uploading sites. It's the live and interactive elements that are restricted to Canada. And this, my friend, has been a good way to create a Canadian-based community of users. It's a novel way of competing against the Americans. And it works.
