Disqus - Latest Comments for Lorna Li

Re: Is Social Media Marketing Sustainable?

Lorna Li — Thu, 08 Nov 2007 13:42:16 -0000

Great post Brett - and what a pleasure to find a blog just like mine - Green 2.0 Marketing - SEO, PPC, and Web 2.0 for Green and Social Activism.

Cheers,

Lorna Li

Re: What Google Doesn’t Want You To See, Google Quality Rater Guidelines!

Lorna Li — Wed, 19 Mar 2008 13:40:28 -0000

Yo Jacob,

Thanks!

Cheers,

Lorna Li
Green Marketing 2.0

Re: Must Have Social Media Tools (Digg and StumbleUpon)

Lorna Li — Wed, 19 Mar 2008 13:43:30 -0000

I will download these tonight!

Lorna Li
Green Marketing 2.0

Re: Who are You Competing Against Online?

Lorna Li — Fri, 02 May 2008 13:20:07 -0000

Hey Jacob,

I find questionable benefits using these Google operators. Using intitle: the number of search listings indeed does drop, many of the listings are not relevant at all. For example, if I query intitle: "rainforest" I get all kinds of crap such as a listing for Car Rental in Budapest (Car Rental Budapest - Car Hire Hungary and Cheap Car Rental from budapestcarhire.hu).

This Google operator is better (courtesy of Kingsley Joseph)
allintitle: "rainforest" actually pulls up a relevant listing of rainforest related sites. Page one results are nearly identical to the results delivered with a simple query "rainforest", though total number of listings is 422,000, which seems much easier to tackle competitively than 14M listings.

This is a good example of the weight Google accords keywords in Title tags. However, depending on where you place in the SERPs, this method of determining your competitive landscape may or may not impact your strategy.

Cheers,

Lorna
Green Marketing 2.0

Re: Using Your SEO and Analytics to Create a Social Media Strategy

Lorna Li — Thu, 11 Dec 2008 22:03:47 -0000

I agree with you manobyte - your existing web analytics CAN tell you where your traffic is coming from, and what keywords brought people to your site, but it does nothing to tell you where existing conversations are happening on the WWW, which is where you need to be.

However, it your website analytics is a good starting point. To really get into social media conversations, however, you will need to set up online monitoring tools to track your brand and keywords. Or pay for expensive services like Radian 6, which will track those conversations and stack rank them in prioritized order of engagement.

Free tools can help with monitoring but are hard to scale for large enterprise companies.

For a down & dirty solution, you can try Kingsley Joseph's Social Media Firehose

http://pipes.yahoo.com/update_maker/social_medi...

Cheers,

Lorna Li

Re: Do Social Networks Bridge the Digital Divide?

Lorna Li — Mon, 23 Jun 2008 18:23:23 -0000

One factor in becoming web-proficient and eventually "web savvy" is access to computers and the Internet. Social networks will do little to help bridge the digital divide if underprivileged kids have limited access to the tools of the web.

Most consumer social networks are sticky do to their highly engaging, fun apps like SuperPoke, with low intellectual value. What knowledge and/ or marketable skills can these kids gain surfing MySpace, Facebook and Bebo? In fact, when was the last time you learned something new and valuable on a consumer social network?

Re: 2008/05/07/mozillas-tower-of-babel-powered-by-mindtouch/

Lorna Li — Wed, 07 May 2008 17:06:21 -0000

Sounds like a great solution - I'm curious how the translation works. Are you employing translation software, or do you have human editors edit the translated pages? I haven't come across any software that can deliver accurate translations.

Lorna Li
Green Marketing 2.0

Re: Social Media and SEO: 5 Essential Steps to Success

Lorna Li — Wed, 15 Apr 2009 18:37:32 -0000

Another great post, Lee. I love it. Thanks!

Re: BIGLIST Search Marketing Blogs 083107

Lorna Li — Wed, 05 Sep 2007 22:33:57 -0000

Thanks for the mention Lee!

Cheers,

Lorna

Re: Direct Marketing vs Social Media Marketing

Lorna Li — Thu, 17 Apr 2008 15:51:43 -0000

It definitely depends on your budget, manpower, time, your audience - and your company culture. It's great to do both, and each approach has different pros and cons.

Direct marketing - easier to control message, test marketing tactics and measure ROI. Marketing initiatives are directly tied to conversions.

Social marketing - ROI is more difficult to measure, messaging aimed at building community, community reluctant to being sold to, thus its difficult to tie conversions social marketing efforts. Content is viral and user generated, but marketers lose control of their marketing message in the favor of shared dialog.

A traditional brick and mortar company with an older target audience may be more hard-pressed to invest in marketing initiatives that have no clear-cut ROI. A new tech startup targeting teens and young adults may want to invest in viral web apps and establish a strong presence in the online communities where their audience hangs out.

In the end, you still have to choose where it makes sense to invest more of your marketing dollars.

Cheers,

Lorna Li
Green Marketing 2.0