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Lorna Li's picture

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Lorna Li

2 months ago

in Social Media and SEO: 5 Essential Steps to Success on Mashable - The Social Media Guide
Another great post, Lee. I love it. Thanks!
1 reply
leeodden's picture
leeodden Thanks Lorna, glad you liked :)

6 months ago

in Using Your SEO and Analytics to Create a Social Media Strategy on Jacob Morgan on Social Media, Technology, Marketing, and Life
I agree with you manobyte - your existing web analytics CAN tell you where your traffic is coming from, and what keywords brought people to your site, but it does nothing to tell you where existing conversations are happening on the WWW, which is where you need to be.

However, it your website analytics is a good starting point. To really get into social media conversations, however, you will need to set up online monitoring tools to track your brand and keywords. Or pay for expensive services like Radian 6, which will track those conversations and stack rank them in prioritized order of engagement.

Free tools can help with monitoring but are hard to scale for large enterprise companies.

For a down & dirty solution, you can try Kingsley Joseph's Social Media Firehose

http://pipes.yahoo.com/update_maker/social_medi...

Cheers,

Lorna Li
1 reply
jacobmorgan's picture
jacobmorgan lorna, well hello hello!

the point is not to just rely solely on seo and your analytics, it;s to incorporate some of the actual data that you have when forming a social media strategy. you have data for a reason, you have to use it :)

thanks for stopping by!

1 year ago

in Do Social Networks Bridge the Digital Divide? on Social Times
One factor in becoming web-proficient and eventually "web savvy" is access to computers and the Internet. Social networks will do little to help bridge the digital divide if underprivileged kids have limited access to the tools of the web.

Most consumer social networks are sticky do to their highly engaging, fun apps like SuperPoke, with low intellectual value. What knowledge and/ or marketable skills can these kids gain surfing MySpace, Facebook and Bebo? In fact, when was the last time you learned something new and valuable on a consumer social network?

1 year ago

in 2008/05/07/mozillas-tower-of-babel-powered-by-mindtouch/ on Mashable - The Social Media Guide
Sounds like a great solution - I'm curious how the translation works. Are you employing translation software, or do you have human editors edit the translated pages? I haven't come across any software that can deliver accurate translations.

Lorna Li
Green Marketing 2.0

1 year ago

in Who are You Competing Against Online? on Jacob Morgan on Social Media, Technology, Marketing, and Life
Hey Jacob,

I find questionable benefits using these Google operators. Using intitle: the number of search listings indeed does drop, many of the listings are not relevant at all. For example, if I query intitle: "rainforest" I get all kinds of crap such as a listing for Car Rental in Budapest (Car Rental Budapest - Car Hire Hungary and Cheap Car Rental from budapestcarhire.hu).

This Google operator is better (courtesy of Kingsley Joseph)
allintitle: "rainforest" actually pulls up a relevant listing of rainforest related sites. Page one results are nearly identical to the results delivered with a simple query "rainforest", though total number of listings is 422,000, which seems much easier to tackle competitively than 14M listings.

This is a good example of the weight Google accords keywords in Title tags. However, depending on where you place in the SERPs, this method of determining your competitive landscape may or may not impact your strategy.

Cheers,

Lorna
Green Marketing 2.0
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