DISQUS

I would agree, since we are a software company, a critical success factor for us is we have great writers, I formed a group called B2B Content Marketing, at the end of the 1st week we have 18 members! This group is of value to our clients who need content and writers, a value to content developers who write and provide content and benefits my company because I add value to the people I serve and rely on.

Jacques, yes the word says it all, it is so much better then an "ahh haaa" moment. To see the it in it's orginal form, click here;

I borrowed it from Chris Koch, research director at the IT services Marketing Association, (ITSMA), here it is in his context:

http://www.vaztinc.com/blog/?p=29#comments

Michael, great job, the most interesting thing I heard "is no one cares about my product but me". I started my company in January 2008, I thought I can tap into my network, tell them about my product and whammo. 5 months, 6 months 8 months passed, I developed cool product, compiled a crack advisory board, but my phone was still not ringing. In October, I started running PPC ads, I was spending thousands of dollars a month, getting hundreds of downloads, but no serious buyers.

Around the middle of December, I started to appear in organic search with some of my target keywords, in the middle of January more organic keywords started showing up with better placement. I agree with David, it was not about creating a good product, it was allowing people to find me in their darkest hour, at their epiphany phase, the time when they go to a search engine and type in the words to describe the business issue they are having. They are calling now and they don't ask about the speeds and feeds of the product, but how I can solve their business issue.

I am a big fan of David's. You may of saw my photo in the World Wide Rave video. I am about to create my own Rave on a website called www.b2bcontentmarketing.com, something that is near and dear to all our hearts.

I hope you take the time to check it out, please consider participating. Thanks again for a great video!

Your right, it is a hot topic, we have a google adword campaign going with the keywords, "selling in a recession". it is our most successful adword campaign ever with over a 5% click through rate.

If you are interested in it from a sales perspective, the link below bypasses the landing page so no registration is required. (after I typed this, I tried to link directly to the PDF and was not permitted) If you are interested, please feel free to contact me, I refuse to leave a shameless plug to a landing page.