Jay Rollins
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4 months ago
in Imagine if every product was this personal on Community Guy
No. I was just saying after pictures, more detailed information on the folks that built my iPhone would be the next natural evolution. Billy Bob built my last iPhone and I didn't have any problems with it. I'll look for a 3G that he built. Billy Bob becomes a sub-brand.
1 reply
4 months ago
in Imagine if every product was this personal on Community Guy
Then we can start asking for background checks, resumes and qualification descriptions of the folks who made the products we buy. Quality moves into the hands of the consumer. Hmmmmm...
1 reply
Jake McKee
Not sure I follow - are you saying that in order to actually make something like that work, we'd also have to do background checks on them?
If so, you're supporting my point at the end of the post above .... :)
If so, you're supporting my point at the end of the post above .... :)
4 months ago
in The Future of Social Media: Hope Or Hype? on Social Media Explorer
I lived through the cycle for CRM and I believe you are correct. But during the peak of inflated expectations for CRM, the benefits were valid. Those benefits were just not as huge as the hype predicted. Is that the same for social media? Perhaps. I would say with CRM we were able to achieve only 20% of the hype benefits once fully implemented. Is this a typical rate for a technology once it makes it to the Plateau of Productivity? I agree that if a company is diving into social media with a big budget and blinders on, they will be in for a rude awakening.
1 reply
JasonFalls
Agreed, Jay. Thanks for commenting. I'd love to know more about your CRM experiences. We've got a pretty strong one for one of our clients here at Doe-Anderson and love talking shop.
Actually, I love that idea, as long as it stays honest. (Meaning that there isn't a "Billy Bob Inspector #23" real person just rubber stamping his name) Why not? If he's making such fantastic products that people seek him out, he should be rewarded for his quality. It would be tricky to balance the brand staying more in focus than the sub-brand, certainly, but you could do it. Lionel at Dell is more "Dell" than the brand "Dell" to me, but that doesn't stop me from working with/buying from Dell. (Actually Apple does that, but you get my point! :))