Skyler
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10 months ago
in Thoughts on managers/execs on john erik metcalf
If you gathered all the literature on the 'net, went to every conference in the nation, skimmed every blog with any hits whatsoever on the subject of 'keys to success', and then read BETWEEN the lines, you would see the word empathy etched everywhere.
Empathy is the epicenter of connection. It is the cement of a strong friendship. It is the sneeze of virility in the figurative sense.
Within psychology, and especially within clinical therapy circles, it could be argued that the grounds exist to start a Church in the name of Empathy. It is not a new concept, nor is it unfamiliar, but for many reasons its importance is downplayed time and time again in the mainstream, so that in the end we're paying $200 an hour to have someone help us get to know our wife of 12 years, to settle an argument over property, or to sit in an auditorium as a 'people' person describes the secrets to a six-figure income.
But, as with anything that is popularly misunderstood, empathy is a two-edged sword. Does empathizing with friends and family strengthen relationships? Absolutely. Does getting to know your employees (your employer) and your potential customers help? Of course. But the strength of the empathic connection can make or break the deal.
In a world of instant gratification, polling, misunderstood thin-slicing, and misrepresented statistics, some people can make decisions with too little empathy, or, for those in power, with too MUCH empathy. Those who use too little are left scratching their heads when confronted with the virility solution, and those with the resources to gain a lot of empathy can wield it to sell used car 'lemons', convince them to put toys with lead in them on store shelves, or frame political speeches so that issues are played down and religious values are played up. Venturing into opinionated here, so I'll slow down hoping you get the point.
Being suddenly thrust into the Marketing world, I look forward to using Empathy to solve problems, strengthen friendships, and see peoples' lifestyles in a different, more accepting way every day. This, after all, was something I looked forward to using as an aspiring psychotherapist. Seeing failed ad campaigns, domestic and workplace disputes, and billions being lost in productivity due to spam each year as companies and applications try to 'penetrate the market', I would love for empathy to lead a new world order in the way people connect with each other, both in person and virtually. My fear, however, is that someone does find the formula, and empathy's role is streamlined efficiently into every effort in all industries.
In my opinion, it won't happen in the near future. It won't happen because Facebook and Google are carefully tabulating every action and purchase you've ever made and compiling databases. It won't be because people move into 'smart' houses in which every product inside is seen and registered, and it won't be from the ads that result from the tabulations of these data. Rest assured, someone is working on it right now though. For some, it's like a physicist working on a perpetual motion machine, but for others it's a code that will be cracked. What happens when that day comes? My fear is that we see the dark side of empathy when it's already too late. Just as with word of mouth, advertising has found a vein of gold when mining the human psyche, and now hundreds of millions are spent each year on tapping the power of word of mouth. When people discover that the trustworthiness of people spreading word of mouth has been tainted, it potentially does deep damage to society as a whole. What happens when the sanctity of empathy is used up in the same way?
My hope is that the fields of advertising, science, technology, and psychology converge at one point to realize exactly how much they overlap, and future efforts take into account the potential damage they can have in terms of immediate impact as well as future generations. When depression rates continue to rise, and peoples' trust and personal relationships continue to suffer for apparently unknown reasons, what will we do then?
I don't know, but I hear the new Macbook Air is awesome.
Empathy is the epicenter of connection. It is the cement of a strong friendship. It is the sneeze of virility in the figurative sense.
Within psychology, and especially within clinical therapy circles, it could be argued that the grounds exist to start a Church in the name of Empathy. It is not a new concept, nor is it unfamiliar, but for many reasons its importance is downplayed time and time again in the mainstream, so that in the end we're paying $200 an hour to have someone help us get to know our wife of 12 years, to settle an argument over property, or to sit in an auditorium as a 'people' person describes the secrets to a six-figure income.
But, as with anything that is popularly misunderstood, empathy is a two-edged sword. Does empathizing with friends and family strengthen relationships? Absolutely. Does getting to know your employees (your employer) and your potential customers help? Of course. But the strength of the empathic connection can make or break the deal.
In a world of instant gratification, polling, misunderstood thin-slicing, and misrepresented statistics, some people can make decisions with too little empathy, or, for those in power, with too MUCH empathy. Those who use too little are left scratching their heads when confronted with the virility solution, and those with the resources to gain a lot of empathy can wield it to sell used car 'lemons', convince them to put toys with lead in them on store shelves, or frame political speeches so that issues are played down and religious values are played up. Venturing into opinionated here, so I'll slow down hoping you get the point.
Being suddenly thrust into the Marketing world, I look forward to using Empathy to solve problems, strengthen friendships, and see peoples' lifestyles in a different, more accepting way every day. This, after all, was something I looked forward to using as an aspiring psychotherapist. Seeing failed ad campaigns, domestic and workplace disputes, and billions being lost in productivity due to spam each year as companies and applications try to 'penetrate the market', I would love for empathy to lead a new world order in the way people connect with each other, both in person and virtually. My fear, however, is that someone does find the formula, and empathy's role is streamlined efficiently into every effort in all industries.
In my opinion, it won't happen in the near future. It won't happen because Facebook and Google are carefully tabulating every action and purchase you've ever made and compiling databases. It won't be because people move into 'smart' houses in which every product inside is seen and registered, and it won't be from the ads that result from the tabulations of these data. Rest assured, someone is working on it right now though. For some, it's like a physicist working on a perpetual motion machine, but for others it's a code that will be cracked. What happens when that day comes? My fear is that we see the dark side of empathy when it's already too late. Just as with word of mouth, advertising has found a vein of gold when mining the human psyche, and now hundreds of millions are spent each year on tapping the power of word of mouth. When people discover that the trustworthiness of people spreading word of mouth has been tainted, it potentially does deep damage to society as a whole. What happens when the sanctity of empathy is used up in the same way?
My hope is that the fields of advertising, science, technology, and psychology converge at one point to realize exactly how much they overlap, and future efforts take into account the potential damage they can have in terms of immediate impact as well as future generations. When depression rates continue to rise, and peoples' trust and personal relationships continue to suffer for apparently unknown reasons, what will we do then?
I don't know, but I hear the new Macbook Air is awesome.