Nice write up and great marketer's value proposition for Involver in the Social Media space.
I run Brief Attention Span Communications - a viral marketing agency that has been driving awareness campaigns for clients primarily through YouTube. But we've had a difficult time turning those views into genuine leads. So it will be really interesting to see how the Involver video campaign platform can improve on that - by giving viewers instant gratification within the video itself - and turning those casual views into valued clickthroughs.
I've been following the Serena Software B2B campaign ("Go @#$% Yourself") Involver is hosting now on Facebook - views already over 700,000+. The previous Serena effort ("Just @#$% IT") recieved 1.2 million views on YouTube but will bet that the Involver/Facebook effort is driving more traffic.
Gregory Gotts President & Creative Director BRIEF ATTENTION SPAN COMMUNICATIONS LLC gottstogo@briefworld.com
