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Gregory Gotts

12 months ago

in 2008/07/08/involver-video-widget-ad/ on Mashable - The Social Media Guide
Gennefer-

I would agree that video tools like Involver most resemble lipstick (and maybe also powder and rouge) - but what they do is enable almost anyone to put "lipstick on web videos." Whatever critter that video resembles is what gets lipsticked. But as always it is about the content - relevant, eloquent, engaging content. If you are sick of being marketed to on Facebook it's because those people aren't doing a very good job of engaging you in any meaningful way. If they had great content (relevant to you) and delivered it to you in a pretty wrapper like Involver you might at least less offended - and maybe even engaged to interact.

Besides the beautification angle, the real value proposition here seems be about lowering the barrier to entry for anyone to post and then share or even "campaign" a video message across multiple social networks.

If YouTube first allowed almost anyone to post a video, how cool is this? Now you can post that video, spiff it up with interactive lipstick, and easily get it out to all the potential eyeballs that may/may not enjoy and engage with your message.

12 months ago

in Changing the Video Distribution and Marketing Game with Involver on Jacob Morgan on Social Media, Technology, Marketing, and Life
Nice write up and great marketer's value proposition for Involver in the Social Media space.

I run Brief Attention Span Communications - a viral marketing agency that has been driving awareness campaigns for clients primarily through YouTube. But we've had a difficult time turning those views into genuine leads. So it will be really interesting to see how the Involver video campaign platform can improve on that - by giving viewers instant gratification within the video itself - and turning those casual views into valued clickthroughs.

I've been following the Serena Software B2B campaign ("Go @#$% Yourself") Involver is hosting now on Facebook - views already over 700,000+. The previous Serena effort ("Just @#$% IT") recieved 1.2 million views on YouTube but will bet that the Involver/Facebook effort is driving more traffic.

Gregory Gotts
President & Creative Director
BRIEF ATTENTION SPAN COMMUNICATIONS LLC
gottstogo@briefworld.com
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