Ryan, I think this is the right move. Moreover, without editors and advertising execs breathing down our necks, who can take wine writing in this direction if not bloggers? Here's to everyday wine culture!
Congratulations! I was encouraged to have a glass of sherry and some Marcona almonds at a tapas bar recently. It was really good, and a nice change of pace for a pre-dinner drink. I will definitely be following these wines more, and will continue reading the great articles you post here.
Believe it or not I found the best selection of Portuguese wine at the big chain store Beverages and More. I had gone to all the small independents thinking they would have some good bottlings, but there wasn't a single one.