Brings a lump to my throat as well -- as you know it was a big day for KB when you moved ClubMom from BeFree over to our platform. It was also the day you became my favorite person in affiliate marketing for life. :) Let's hope they get back to acquiring members soon...
Not sure what my favorite beer now is, but back in school it was a Leinie (see leinie.com) and a pickled egg with jalapenos. Of course I went to an engineering college in an isolated part of the upper peninsula of Michigan and may have been a little insane.
As others have said, I think the issue is with endorsements that seem to an intelligent adult to be uncompensated, but actually are. I don't think normal affiliate links and banners, or even coupon sites or loyalty sites, create such a situation. Anyone clicking on these links understands they are ads or earn compensation.