DISQUS

Are we at a real turning point; one where the economic climate exerts severe pressure on businesses marketing activity, such that traditional media (TV, press, yellow pages etc) decline severely (like nothing we have ever seen before) and online spending dramatically increases over the coming year as this is where we are all spending our time?

And because online generally has a lower costs associated with it, the overall advertising spend of business reduces, with the new twist being that more of the marketing budget is dedicated to engaging, educating and entertaining users online. To coin a phrase I heard last week – are we in the age where ‘consumerism’ dies and ‘citizenship’ begins?

The online revolution is here…?