I'm a bit late to this party, but I read Matt C's original post on this issue and all the comments that followed. Your post is the best article I've read debunking the absolute absurdity of what he proposes. Even more impressive is your willingness to put your money where your mouth is by submitting your own material. I hope the response Matt has gotten to this issue convinces the others at Google that pursuing this line of action will at best lead to massive ambiguity, and at worst all out sabotage between competing websites. Thanks for standing up!