Disqus - Latest Comments for Lisa from Ignite Social Media

Re: Social Media Is Far From Overrated

Lisa from Ignite Social Media — Wed, 06 Aug 2008 11:25:47 -0000

I like what you said about the hesitation for companies to move into social media, due to do the risks involved. At this point, many companies used to seeing measurable ROI from traditional advertising. With a portion of these budgets being used for social media, many companies are only willing to jump in if social media can offer the same return.

What I think will happen is that the future buzz within social media will be focused primarily on measurement, as the demand increases for it. There are currently tools out there that try to measure the effect of social media, but few that pull all aspects of measurement (both qualitative and quantitative) together.

Re: Second Life: Where Marketing Strategy Goes to Die?

Lisa from Ignite Social Media — Thu, 26 Jul 2007 13:36:46 -0000

Those statistics are surprising.

Something that social networks need to consider is how to build brand loyalty among their own social media consumers. Facebook has adopted this - SecondLife seems to need more of this. For a site to successful to marketers, the site itself needs to be able to attract AND retain its users.

Re: Is Zwinky Spyware?

Lisa from Ignite Social Media — Fri, 03 Aug 2007 11:21:03 -0000

It should be fixed. Thanks for the catch!

Re: Delta Starts a Blog. I’m still Laughing.

Lisa from Ignite Social Media — Fri, 31 Aug 2007 13:02:41 -0000

Thanks for responding Jacob. I'm very impressed with how in-tune you are to the discussions being made outside your blog. This is a crucial but important step most companies miss when entering social media.

I'm sure that by listening and adapting to your customer's needs your blog will eventually "get there". One simple place to start is making it easier to post comments. This would expand your audience and diversify your comments past those made by your employees or faithful fans.

Your blog is a step in the right direction: a much needed communication channel for your customers. Keep on working and improving it and it will surely pay off in the end.

Re: 5 Steps to Rolling Out a Social Media Campaign

Lisa from Ignite Social Media — Fri, 07 Sep 2007 10:56:27 -0000

Great analysis. I've heard that for some companies it's not necessarily that they don't "get" social media as much as they don't understand exactly how to start rolling it out.

I'd also like to suggest the following:

#6 Consider Internal Applications
There are a lot of companies that have achieved executive buy-in for social media because they have started first by rolling out internal social applications (such as internal wikis or blogs). By doing this, not only do employees become more familiar with the uses of social media, but executives can more clearly see the benefits and financial worth of improved communication. This understanding sometimes makes it easier to gain advocates and make the case for external social media marketing.

Re: Chordiant Sheds Light on Social Media Transparency

Lisa from Ignite Social Media — Fri, 14 Sep 2007 09:05:08 -0000

(@ TriangleBrandGuy) - Thanks for your thoughts. Transparency is surely a difficult and uncomfortable step for large companies to make and like you said - it also opens the door for manipulation (take Whole Foods for example). What I love about the Chordiant example is that it clearly shows that transparency within product development can increase customer loyalty and buy-in. In a competitive market this can be a real differentiator.

Re: Ignite Launches the Triangle Social Media Club

Lisa from Ignite Social Media — Wed, 17 Oct 2007 17:23:04 -0000

Thanks Teri and Ralph. Looking forward to meeting you on the 14th!

Re: Ignite Launches the Triangle Social Media Club

Lisa from Ignite Social Media — Thu, 18 Oct 2007 12:15:31 -0000

@ Nathan - I'll put you on the email reminder for the next month. Looking forward to hearing what you bring back from the WOMMA Summit. Glancing over the agenda it looks like there are a lot of interesting topics.

Re: Ignite Launches the Triangle Social Media Club

Lisa from Ignite Social Media — Tue, 23 Oct 2007 07:57:00 -0000

Eva -

Thanks! Still getting that worked out but yes, the Raleigh club is the same.

Can't wait to meet you on the 14th!

-Lisa

Re: Email Providers Jump on Social Media Bandwagon

Lisa from Ignite Social Media — Wed, 24 Oct 2007 08:38:10 -0000

Yes, Google is currently working on a project to enable its users to see "friend" updates on their personal homepage. A great idea, but with the drawback that the integration is planned to be for Facebook and Orkut only.

Re: Is Zwinky Spyware?

Lisa from Ignite Social Media — Thu, 25 Oct 2007 08:05:14 -0000

Good to hear that it helped :-)

Re: Ignite Featured in Canadian Marketing Magazine

Lisa from Ignite Social Media — Tue, 30 Oct 2007 08:27:00 -0000

Thanks Glen :-)

Re: Ignite Launches the Triangle Social Media Club

Lisa from Ignite Social Media — Mon, 12 Nov 2007 16:07:54 -0000

Nope it's not too late! I'll mark you and Brad down. Can't wait to see you there.

Re: Wikipedia War on the Social Media Agency

Lisa from Ignite Social Media — Tue, 13 Nov 2007 13:31:43 -0000

Thanks Glen - I emailed your team some ideas. Can't wait to see where this goes!

Re: Is Oprah Ready for YouTube?

Lisa from Ignite Social Media — Wed, 14 Nov 2007 08:32:49 -0000

@Jess - thanks for sharing. Good to see that they are taking a baby step in the right direction!

Re: Wikipedia War on the Social Media Agency

Lisa from Ignite Social Media — Wed, 14 Nov 2007 09:10:46 -0000

An encyclopedia does need relevant sources, which is why I included and added more sources in the article. However most of my sources were from reputable blogs which weren't considered relevant according to Wikipedia's rules on "relevant sources". I did have a couple magazine articles in there - but so far no books have been written citing a "social media agency"

It my opinion it seems rather limited for Wikipedia to limit itself to site articles which only have been published via traditional press. I do understand the control in creating quality content (which I've relied on Wikipedia for time and again), but at the same time it is sure to limit the inclusion of coverage of newly emerging topics.

However, coming from this all that I would wish is that the article would have been able to have been discussed or debated for longer before its deletion. A discussion and debate would have proven the value of collaboration that Wikipedia offers - critics from both sides would ultimately have improved its quality - but unfortunately there was little room for this before the article was deleted.

Re: Wikipedia War on the Social Media Agency

Lisa from Ignite Social Media — Fri, 16 Nov 2007 09:52:42 -0000

@ Glen - Okay I resent my message to glen@viperchill - Thanks again!

Re: How to Blog in the Healthcare Industry

Lisa from Ignite Social Media — Mon, 19 Nov 2007 08:24:56 -0000

Anytime Paul. Keep up the good work!

Re: The Measurement of Social Media Marketing and the Necessity of Objectives

Lisa from Ignite Social Media — Wed, 28 Nov 2007 15:59:38 -0000

Great point Louis - defining the type and value of participant in social media marketing is an important factor. Thanks for mentioning!

Re: The Measurement of Social Media Marketing and the Necessity of Objectives

Lisa from Ignite Social Media — Thu, 29 Nov 2007 08:30:32 -0000

Thanks for the feedback Jeremiah and KD. Great whitepapers...

Re: Busting the 10 Most Common Social Media Myths

Lisa from Ignite Social Media — Thu, 29 Nov 2007 14:51:43 -0000

Thanks for the Sphinn Glen!

Glad you could find it helpful/entertaining :-)

Re: Busting the 10 Most Common Social Media Myths

Lisa from Ignite Social Media — Fri, 30 Nov 2007 09:07:21 -0000

@Jordan - Great point. Going off of what you said - I think there could be another myth added :

11 - "If you want coverage, Pitch to Bloggers" -
False. It's never a good practice to apply standard PR practices in social media, and as Jordan Peirce noted - it is equally worse to become a "brown noser" to bloggers that will benefit you. Not only will your intentions be earmarked as spam, but you aren't likely to benefit from the network of social media.

Thanks again for your insight!

Re: Target’s “Off Target” Social Media

Lisa from Ignite Social Media — Tue, 04 Dec 2007 15:46:15 -0000

@ Rosie - Great points - and thanks for following back up. Good to see you are monitoring the conversations out there.

Keep us posted how things are going and feel free to fill us in on the details. We can all learn from mistakes like this, even if they aren't our own - and sometimes we can learn from the way the mistake is corrected.

I'd like for you to send me your blog and any contact information (are you on twitter?). We are growing fast and it's always good to keep in touch with those who have a true understanding of this space.

Re: Busting the 10 Most Common Social Media Myths

Lisa from Ignite Social Media — Wed, 05 Dec 2007 12:24:10 -0000

@jason Thanks for your response. Just wanted to let you know that your "Mustaches for Kids" campaign is ingenius and the release for it had me rolling. Let me know if you are on Twitter, I'd like to keep in touch.

Re: Does the”Blog Council” Understand Blogging?

Lisa from Ignite Social Media — Wed, 12 Dec 2007 09:31:15 -0000

Andy-

Thanks for your response.

I'm curious to these seminars that you are going to have - are you planning on opening these phone/web seminars to outside non-members? Also - how are these vendors/experts selected? Are they paid sponsorships or are they selected by you and your team? I'm just curious.....

As far as the blog goes, I was thinking that perhaps your site could pull in feeds from your member's blogs, or at least provide links to them. I think it would be beneficial to at least have those member blogs promoted if you weren't going to have a blog of your own. Just an idea.

Thanks for reaching out.

-Lisa

Re: Ignite is Hiring!

Lisa from Ignite Social Media — Thu, 20 Dec 2007 15:06:53 -0000

@ Glen - Well we we certainly will keep you in mind. Just getting the word out so when we are ready we can expand..... Keep in touch!

Re: Delta Starts a Blog. I’m still Laughing.

Lisa from Ignite Social Media — Mon, 07 Jan 2008 10:37:28 -0000

@Mike - Perhaps you misread my comment - while my tone may have been less strong (because I had already made my points) - I never stated that they had it together. In both, I am still saying that while a blog is a good idea, they still have a LONG way to go.

Irregardless I think that you will find that most companies right now don't have it all together. While we need to shout at them for it, we also need to guide them with meaningful, actionable steps. At least, that is the business we are in.

Re: Submit Blog Ideas to Ignite’s 2008 Editorial Calendar

Lisa from Ignite Social Media — Tue, 08 Jan 2008 09:08:41 -0000

Thanks for your input Teri. Adding to my list right now.....

Re: 5 Steps to Beating Social Media Marketing Cold Feet

Lisa from Ignite Social Media — Thu, 10 Jan 2008 10:44:46 -0000

Thanks Shana. Can't wait to read it- I love all the stuff that you do!

-Lisa

Re: Measuring the Value of Social Bookmarking Referrals

Lisa from Ignite Social Media — Tue, 22 Jan 2008 11:31:46 -0000

@ DJ and Robin - Thanks for reading and responding. It's great to hear feedback from those with backgrounds in SEO, who can also see the value in targeting the right audience

as you can see, I couldn't help but to visit both of your sites :-)

Re: Measuring the Value of Social Bookmarking Referrals

Lisa from Ignite Social Media — Wed, 23 Jan 2008 10:23:57 -0000

@ DJ (not really sure if your name is DJ or those are just your initials, so let me know what to call you....)

My twitter is lisamcneill - look forward to connecting...

-Lisa

Re: How Will a Social Media Agency Work With My Current Agency?

Lisa from Ignite Social Media — Fri, 01 Feb 2008 11:54:52 -0000

@ Martin - Thanks for sharing some of your thoughts. I hope you'll continue to share your experiences at Martin Bowling. In this space there is definitely a unique working relationship with every client :-)

Re: How Will a Social Media Agency Work With My Current Agency?

Lisa from Ignite Social Media — Mon, 04 Feb 2008 08:36:32 -0000

@Kin Lane - As you can imagine this depends entirely on the client and can vary drastically by project. Most clients who are relatively new to this space or have a product that has legal restrictions for their corporate communications, tend to be more heavily involved.

Overall, we typically require more upfront involvement from a client , as this is the time where we are doing intensive amounts of research and brainstorming to make sure that the campaign is on target and on strategy.

Re: February Triangle Social Media Club: Social Media and Enterprise 2.0

Lisa from Ignite Social Media — Wed, 13 Feb 2008 16:57:51 -0000

@ Howard - I'll be at TIMA, so I'll see you there!

It will be a full day of social media :-)

Can't wait to see everyone there...

Re: Developing an Appropriate Social Media Budget

Lisa from Ignite Social Media — Thu, 28 Feb 2008 14:43:09 -0000

Dominic,

Thanks for your feedback. It is interesting that you point out that this process isn't any different from normal strategic marketing process - because my intention wasn't to differentiate the two but to shed light on how a marketer can apply these tactics within social media.

Unfortunately, social media marketing is often looked at as an "experiment" rather than a strategic communication approach - and this applies to budgeting as well. Instead of allocating funds according to specific objectives, many companies set aside social media budgets based on the "leftovers" that exist from traditional marketing budgets.

-Lisa

Re: Walmart’s Latest Social Media Effort: The Checkout Blog

Lisa from Ignite Social Media — Mon, 31 Mar 2008 17:57:25 -0000

@ Pat - Thanks for pointing this out! Now it goes to the right place :-)

Re: An Example of BAD Social Network Engagement

Lisa from Ignite Social Media — Fri, 06 Jun 2008 15:45:04 -0000

@Jeff. Your comment had me rolling with laughter. Now if you really become a millionaire in 6 months, I'll be rolling in my grave :-)

Re: The Demands of Social Media Marketing on Staff and Resources

Lisa from Ignite Social Media — Mon, 07 Jul 2008 11:33:10 -0000

@ Deb - Often times we have experienced this. Often times we will draw a comparison of social media marketing compensation with traditional PR compensation. The two are similiar: while most of PR is free, what you pay for is time and expertise.

Another word of advice is to stick to your pricing. At this point, many companies don't fully understand the amount of time social media marketing requires until either they try it for themselves or increase in understanding. Resist the temptation to undervalue your services to try to win business : this will only perpetuate the misconception.

Re: Internal Issues Raised by Social Media Marketing

Lisa from Ignite Social Media — Tue, 12 Aug 2008 09:30:47 -0000

@ Amanda, Thanks! We are putting the finishing touches on it right now, but when we have the finished copy we'll need to trade!

@ Brandon - Thanks for your sharing your thoughts, I think you hit the nail on the head and drove the point home.

@ Debbie - Good to see you are putting social media marketing to work, and taking a good look at yourself beforehand :-)

Whew ! I got a little behind on my responses I've been meaning to post :-) Thanks for all of your comments!

Re: Social Media Marketing Example #1: Animal Planet

Lisa from Ignite Social Media — Thu, 18 Sep 2008 14:00:49 -0000

@ Shane - After reading your comment I did more investigating and did find that they have an Animal Planet podcast too! Here is the link: http://www.discovery.com/radio/podcasts.html

Re: Social Media Marketing Example #2: Best Western

Lisa from Ignite Social Media — Wed, 24 Sep 2008 17:37:28 -0000

@ Shailesh - I think it is more about the type of content on the venue itself. I think it is awesome they made the effort, but it seems they have tried similar approaches each time. What I find more appalling is the expense of this branded You Tube channel versus the amount of traffic it receives.

Re: Social Media Marketing Example #3: Clorox

Lisa from Ignite Social Media — Tue, 07 Oct 2008 08:42:43 -0000

Shailesh - Thanks for your comments. Unfortunately, I think there is a difference between social media marketing and traditional marketing, and that difference also includes metrics.

If you measured the success of this by traditional metrics, it is easy to come to the conclusion that there may not be a measurable correlation with offline sales. While I agree there is an opportunity for Clorox to connect the dots (connecting this online widget with an offline reward like coupons), customers are still interacting with it on a very large scale on Cafemom. This to me, shows that Clorox used this to give back to the community, and in turn build its brand value. It's a soft sell, but this can be measured in the number and type and frequency of interactions with the widget, downloads, and the involvement members have with the associated group.

I wish I had numbers to give, but if I did I'm afraid this would devalue the types of conversations and interactions customers are now having with this brand. I agree that numbers should be used to show value (after all, we have clients!) , but I do feel as if success in social media is even more apparent through the qualitative data we see in user participation.

Re: Social Media Marketing Example #3: Clorox

Lisa from Ignite Social Media — Tue, 07 Oct 2008 09:27:16 -0000

@ Ari - I think there are some efforts within social media that you may consider "pushed content", but I don't consider the Laundry Scavenger Hunt in the same way - since it provides users with a fun experience, with no sales push involved. Sure it has a clorox logo, but it is a fun game for Cafemom users.

On the other hand, I do see a need for Clorox to engage with their customers on a closer level. The blog attempts this, but it has barriers to entry (you have to submit a question via email, and then it is hand selected). A closer look at the group on cafemom, which is managed by CafeMom and it seems evident that they just haven't invested the time and resources into this type of approach. One possible reason for this is that the budget is currently owned by the marketing department, who may not be able to cross efforts with customer service. To me, it appears that Clorox needs a little help from Ignite :-)

Re: 26 Social Media Marketing Examples in Detail

Lisa from Ignite Social Media — Mon, 01 Dec 2008 08:37:14 -0000

Craig - While I agree that the blog may be promotional from time to time, I think the reason for its minute audience is all because of promotion. I had to dig to find this, it wasn't even promoted on the Clorox homepage.

Also, I tend to think that the content is headed in the right direction. Talking about anything but laundry wouldn't make sense for clorox, and I tend to think there are a lot of unanswered questions about how to take particular stains out (if you'll notice the answers aren't always bleach).... At least, I'm a new wife so learning how to get car grease out of a shirt is of interest to me all of a sudden.

Good social media marketing should be on brand, but it should overall provide value to the end consumer. This isn't "cheerleading" to any extent, the point is to take a look and learn how companies are using social media.

To make this conversation more interesting, I'd love to hear your ideas for how you'd take this execution to the next level, or what ideas Clorox should have considered. If you've ever worked with big brands, you'll know that sometimes execution can be a bit off, but is something to work towards (they have to start somewhere).

Look forward to hearing your thoughts!

Lisa Braziel from Ignite's last blog post..As E-Mail Open Rates Plunge, Social Media Marketing Makes Even More Sense

Re: Social Media Marketing Example #12: Library of Congress | Ignite Social Media

Lisa from Ignite Social Media — Mon, 22 Jun 2009 10:07:30 -0000

@Greg - While I'm not sure how much investment the Library of Congress has made, having double digit comments on any blog is a good indication that it is the on the right track. Looking at the social technographics ladder, the majority of the US are spectators of content, while few (some say about 1% of site traffic) actually comment.
With this in mind, as well as my experience with both large and small brands - it is unsafe to assume interaction based on the size of the US population or even the size of the consumer base. The "build it and they will come" theory is just as inaccurate as the "build it and they will interact" assumption.

Re: 2007/08/08/wal-marts-facebook-group-for-back-to-school-shopping/

Lisa from Ignite Social Media — Fri, 10 Aug 2007 13:42:18 -0000

Useful? This is just another Wal-Mart attempt to push its products on its customers. They still aren't using social media to know their audiences, but are using as another way to increase sales.

This post goes more in depth.

Re: 2007/08/22/facebook-office-ban/

Lisa from Ignite Social Media — Fri, 24 Aug 2007 16:54:03 -0000

To put it simply, employers may ban it because they don't understand it and don't realize how they can leverage it for their business. They should be allowing Facebook and social media to start conversations and increase communications company-wide. Evidently they don't understand how to leverage the applications, which could show that it is more beneficial than ever realized.

Re: 2008/07/31/measuring-social-media-roi-for-business/

Lisa from Ignite Social Media — Fri, 01 Aug 2008 08:42:21 -0000

Great post. As a social media marketer, this is a question in which clients aren't ready to hear the real answers for - and that is: measurement is going to include qualitative, and quantitative is still evolving.

I hope marketers read this post and start to form social media campaigns with this in mind.

Re: 200+ Internet Marketing Gurus on Twitter

Lisa from Ignite Social Media — Thu, 17 Jan 2008 17:41:23 -0000

Thanks for all of my new Twitter friends!

On a side note, I hope you'll ride your bike over here soon :-)

Re: Mixxing In, and Why Early Adoption is Important: A Review of the Newest Social News Network

Lisa from Ignite Social Media — Thu, 29 Nov 2007 09:01:49 -0000

Hi Tamar - Thanks for the heads up. I'd really like to know your thoughts on how you manage your social networks (set goals, etc) for them. I know from personal experience it can be time consuming but at the same time I see the value and fun of becoming involved. Perhaps this could be a future blog post?

Re: Best Books on Social Media

Lisa from Ignite Social Media — Mon, 01 Dec 2008 08:22:01 -0000

Hi Lee! Thanks for including our book in this list. Though I've read many of these, I see many that I'll have to check out now.

Thanks for sharing.