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Kevin
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1 year ago
in John Chow Slammed In Free Report on Andy Beard - Internet Business Systems Discussion
JCs job was to write an honest review about the product, that would still make it appealing to the audience who would most benefit from it.
I have to disagree with this. He is under no obligation to make it appealing, he just has to give a fair review. He could have made the whole review negative if he really wanted.
I'm sure the numbers are low because it's a product. I got a paid review on JC and I saw a great return on it but all I was looking to do was expose my blog to a new audience. It's a different kettle of fish when the reader has to actually get his credit card out.
You make a good point about those sales letters though. I'm a bit biased against them if I'm honest. Theyve been on the web for more than 10 years and they still look amateurish. As you correctly stated though, they do work. I cant hide away from that.
Kevin lots of marketers use javascript for dates, you are not the intended audience ;)
I understand I'm not the target audience but I don't believe it changes the fact that using a script for the date is correct here. Years ago I used a javascript date on a site but all I was doing was letting people know the date, this website is using the date to give the impression the letter was wrote that day. A minor gripe but valid nonetheless.
Also, he links to a google image showing 28,000 related pages. All he did was type in his name to google and he missed out the quotation marks. So the results would provide pages with his first name or second name on it. If I search for my own name I get 340,000 results via google, if you search for Andy Beard you get 1,870,000. It's things like that which I have a problem with and this kind of thing would be reviewed negatively if I had to do it (not that he ever would want me to do one after reading this haha)
:)
I have to disagree with this. He is under no obligation to make it appealing, he just has to give a fair review. He could have made the whole review negative if he really wanted.
I'm sure the numbers are low because it's a product. I got a paid review on JC and I saw a great return on it but all I was looking to do was expose my blog to a new audience. It's a different kettle of fish when the reader has to actually get his credit card out.
You make a good point about those sales letters though. I'm a bit biased against them if I'm honest. Theyve been on the web for more than 10 years and they still look amateurish. As you correctly stated though, they do work. I cant hide away from that.
Kevin lots of marketers use javascript for dates, you are not the intended audience ;)
I understand I'm not the target audience but I don't believe it changes the fact that using a script for the date is correct here. Years ago I used a javascript date on a site but all I was doing was letting people know the date, this website is using the date to give the impression the letter was wrote that day. A minor gripe but valid nonetheless.
Also, he links to a google image showing 28,000 related pages. All he did was type in his name to google and he missed out the quotation marks. So the results would provide pages with his first name or second name on it. If I search for my own name I get 340,000 results via google, if you search for Andy Beard you get 1,870,000. It's things like that which I have a problem with and this kind of thing would be reviewed negatively if I had to do it (not that he ever would want me to do one after reading this haha)
:)
1 reply
1 year ago
in John Chow Slammed In Free Report on Andy Beard - Internet Business Systems DiscussionYou mean you wouldn't be upset with someone using affiliate links in a review you paid for without prior arrangement?
Andy, yes I would be annoyed about that however I did not see any reference to that in either of his posts.
I think you moving away from the main argument here. Yes, there is a market for this kind of thing as there are a lot of complete newbies out there.
Check out the last paragraph of the review
Those of us who already know the basics won’t find much new information in the Atomic Blogging eBook. However, the audio interview with Yaro was very good and I say that’s worth the $47 price in itself. Atomic Blogging comes with a risk-free 8 week money back guaranteed. Download the system and try it for the next 8 weeks. If it don’t like it for any reasons, Alvin will give you your money back and remove you from his database.
I think that's a pretty good summary of the product in question and it's fairly positive.
You are correct though, advertisers need to do a bit of research on the blog they are going to advertise on. Infact, I'd go as far as saying it's their responsiblity to do it. JC's job was to do a fair review. Personally, if I had did a review of that site I don't think I would have been as positive. I'm sure the product is worth $47 to a lot of people but the website is very very misleading in my opinion (for example, on the home page the from date is just using a script to display todays script to give the image it was written that day).
1 reply
Andy Beard
Kevin lots of marketers use javascript for dates, you are not the intended audience ;) Nor for that matter is John
It is much better to use PHP for that stuff though.
The sales letter might be slightly old style internet marketing, but a lot of the elements most likely work though they have to be tested.
Yaro also had the same situation for http://www.Blogmastermind.com , and created a separate sales letter for Darren Rouse readers, but that doesn't mean that the original sale letter didn't convert extremely well from some traffic sources.
If I was writing a sales letter and had to choose a format to suit Ewen Chia's email list or John Chow readers, I would go for Ewen Chia because he can send more traffic and drive more sales.
However I am not sure if Ewen sent a promotion, I just know he gave a testimonial.
I am not questioning whether the review was accurate or not.
There are nuances in reviews in much the same way there are nuances in copywriting.
I am sure there are ways that John could have written the review such that it drove twice as much traffic, resulted in some sales to customers who were happy, and still remained faithful to his readership.
I certainly don't feel I am moving away from the argument, as nothing I wrote stated that John was in some way dishonest.
He didn't slam the product, he was positive in many ways.
JCs job wasn't to do a fair review.
JCs job was to write an honest review about the product, that would still make it appealing to the audience who would most benefit from it.
Do you really think only 5% of John Chow's readers are newbies who could benefit from it, let alone the ones who are so new they don't subscribe to feeds?
I know subscribers don't read every article, but the numbers really did seem very low to me
It is much better to use PHP for that stuff though.
The sales letter might be slightly old style internet marketing, but a lot of the elements most likely work though they have to be tested.
Yaro also had the same situation for http://www.Blogmastermind.com , and created a separate sales letter for Darren Rouse readers, but that doesn't mean that the original sale letter didn't convert extremely well from some traffic sources.
If I was writing a sales letter and had to choose a format to suit Ewen Chia's email list or John Chow readers, I would go for Ewen Chia because he can send more traffic and drive more sales.
However I am not sure if Ewen sent a promotion, I just know he gave a testimonial.
I am not questioning whether the review was accurate or not.
There are nuances in reviews in much the same way there are nuances in copywriting.
I am sure there are ways that John could have written the review such that it drove twice as much traffic, resulted in some sales to customers who were happy, and still remained faithful to his readership.
I certainly don't feel I am moving away from the argument, as nothing I wrote stated that John was in some way dishonest.
He didn't slam the product, he was positive in many ways.
JCs job wasn't to do a fair review.
JCs job was to write an honest review about the product, that would still make it appealing to the audience who would most benefit from it.
Do you really think only 5% of John Chow's readers are newbies who could benefit from it, let alone the ones who are so new they don't subscribe to feeds?
I know subscribers don't read every article, but the numbers really did seem very low to me
Some of the most reviewed products are books, movies and restaurants. Whilst books, movies and restaurants rarely exibhit negatively written reviews ( we all are familiar with the ellipses ... but that is rather out of context here) they quite boisterously accent the ones that might benefit them.
But if you pick up any newspaper/magazine you can quite easily tell wether the reviews are fair or just plain humbug. Thus the critical review is more of a defense mechanism on jc's part so that his readers don't feel he is inept.
As far as the javascripts question is there. That is mere impoliteness on the author's part. Some of us are "cool" with it while some of us disdain it. It's just internet manners I guess.