DISQUS

That's just insane. TC50 and DEMO are not targeting the same audience and haven't the same objectives, so just leave them alone and keep focus on companies, the ones that are changing the WWW and not on people babbling around it.

Loved to read your comment about SEO by the way.

Donner, c'est beau :) Question idée de concours on aurait pu faire mieux, mais au moins c'est simple et y a pas de personne de mise de côté.

Here's the answer (or part of) from Matt Cutts:
http://www.mattcutts.com/blog/google-chrome-com...

But I do think Chrome would grab more information and as I'm a bit naive, I hope it's to generate a smarter web experience ;)

What's being actually amazing is that companies are paying for that kind of lead. But since they're still paying, it certainly means that they've got an interesting ratio between useful leads from that kind of games and cost of the lead. Like with spams.

"il faut noter que les élèves les plus brillants dans les écoles de commerce sont souvent des femmes"
@Kerito: pourquoi pas cette affirmation (j'imagine qu'il y a un constat pertinent derrière ce raccourci), mais plus globalement, quelle corrélation entre être brillant à l'école et sauter le pas de l'entrepreneuriat?

Créer son entreprise est bien différent de l'école et des résultats scolaire, cela demande des qualités qui ne sont pas travaillées en cours. Et bien que les études donnent des armes supplémentaires pour créer son entreprise, ce qui compte finalement est l'envie et la détermination pour se lancer dans ce challenge.

@Matt: Kudos! Kudos for starting something we all wouldn't have tried. Kudos for believing in that niche.

I hope you would success and prove me I'm wrong thinking Twitter won't run mainstream for marketing.

My FriendFeed and Twitter being the 3rd and 4th traffic leads I do think my followers are listening to me.

The new redesign is great but shows how easy it is to push standard advertising in the profile page and any other ones. That's maybe one reason people don't go for it, unless it's because they really don't care about the new design since it's cold and unfriendly.

Great to see your revamped blog. Easier to read and it's cool to see you care of us readers. And welcome to the Wordpress community.

It's part of the reason blogs are interesting: we do not share information but opinion and views. If you're starting leaving that field and turning into a journalist (by will or if it's just happening), yes that's an issue to personally overcome. But if mentioned in a disclaimer, it seems ok to me people I'm reading are connected with others, since the reason why I read blogs are because they give me a human filter on things, then questioning me about the topics that have been covered.

That's a great move from Scott and highlights again that PR suck when it's about connecting and engaging with bloggers. Scott did fine saying "Hello, can I talk to you" before any press release sending, and we'll all out saying "wow, he did great". It should just always be like that.
What bloggers need to do is learn from bad PRs they need to get along with them and explain what they want, what they need to write great posts and reviews (interesting companies, opportunities to have a chat or an interview with the CEO/ CMO, send information about real life experience, provide with screencasts of applications when useful, ...). Bloggers make the PR world move, so just help them define their new abilities and the way to engage with people working in the Internet field.

Since they're now opening the gate of the threated conversation, they're addressing a strong message to media agencies telling them "we'd be soon ready to insert ads in conversation". But would they be able to create the Google adsense for the conversation. For sure the next challenge of the web for marketers, and a huge business field.

Looking at the website it's an interesting topic being pointed. But Dell's stil doing it such a direct marketing way with click to action and push marketing such as "Join us and have a chance to win a Dell" or "Help us define" and "Check out the latest Dell". Can't they push advertising as added value information instead of telling people "hey we've made a blog to push ads". It's half the way though, a nice move with following to do.

You're going from Search volume to use volume. Isn't it a lazy shortcut? Do you mean searching ends in using? May be fair, but it seems something missing ...

Thanks for your post. But you seem to say engaging with social media effort doesn't cost much. Which is eventually not accurate. It costs time (as says Mark Harrisson above). And needs the company to get accompanied (you job right?). Which also costs. Tech doesn't make it all, we all know that well. To go through your points:
1. Social media isn't more effective, but would target more accurately your consumers. And it depends of the level of the Internet knowledge people in charge have. Can turn to be a waste of time if you need to manage and monitor all their actions (remember you're giving those people the company credit and reputation when they're speaking for you outside the box)
3. Implementing a blog is cheap or free. Right. And experience curve to well blogging? how much does it cost? Time to evangelize within the company to show blogging has added value. How much does it cost? Software and hosting does do nothing. Human being in front of the computer (when not outside being a representative) costs.
9. Blogging helps a company differentiate and establish a thought leadership position: ok but only if the company's mindset already like that. Blogging is about exposure, not changing mindset
11. Building Social Network Group increase retention rate: to do so you need a community manager to maintain and stimulate the group, which takes time (you know the rhyme)

Engaging with social media efforts takes time and needs company to get ready to jump. But then, it's all about ROI ;)

Seems like there's another world surrounding the hype. That's definitly cool (cuil?)! Tech blogs are about new trends, not about mainstream use of the web. That's why there's no need speaking of Meebo on tech blogs. Who cares about IM? Twitter is a real deal, what's interesting to speak about isn't simple and plain ideas, but things that question.

Which means tech bloggers may mainly be feeding the hype and don't really care about usability and users need, focusing on new new new (did I say new?) products and services. In the end they're what people want to read, they make people dream and think. And that's a lot to do.

Thanks for sharing Loic. Your points give me more questions, especially regarding how to prevent oneself from losing focus (i.e how to figure out what's in your core and extended business, and what's in your extended business you can still do).
On the social software trends I'd say it's more about participation vs content creation than content vs conversation (I mean voting, bookmarking are not conversation to me).

It's good news to see coComment develop its product. And more to know they're building a business network, it makes me more confident in their sustainability.

Romain

And now comes a real challenging competitor to Disqus. Nice move cocomment team!

Hello Loic,

Would be please to see both of you.

Best