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Matt Searles
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2 years ago
in Why MySpace marketing is still relevant on Christopher S. Penn's Awaken Your Superhero
I'm sorta with Amber accept that I think how you market has got to be congruent with the values of your brand.. and if you're the brand, your own values. 90% of how I get marketed to on myspace alienates me from what's being marketed to me.. but there are a few who do it well.. well I think "wow, that's cool."
The other thing I'm thinking is.. when you think about viral marketing.. there's the question of the value of your mark.. to put it a certain way.. Do you think that the people leaving MySpace.. they could be the more valuable people in terms of being the more opinion leader types.. I mean I suppose it depends on what your target segment ought to be and all that good stuff.. but just as a general thought...
The other thing I think.. which sorta goes against what Amber is saying.. is that I kind of feel like MySpace is the land of crass marketing.. I mean the crap that's being sold to you all the time... that creates a kind of ecology where I imagine you can be pretty bad, value wise, and still not alienate people.. just cause there may be a higher threshold for this.. though I'm basically speaking out of my butt.. not really knowing.. just my sense...
The other thing I'm thinking is.. when you think about viral marketing.. there's the question of the value of your mark.. to put it a certain way.. Do you think that the people leaving MySpace.. they could be the more valuable people in terms of being the more opinion leader types.. I mean I suppose it depends on what your target segment ought to be and all that good stuff.. but just as a general thought...
The other thing I think.. which sorta goes against what Amber is saying.. is that I kind of feel like MySpace is the land of crass marketing.. I mean the crap that's being sold to you all the time... that creates a kind of ecology where I imagine you can be pretty bad, value wise, and still not alienate people.. just cause there may be a higher threshold for this.. though I'm basically speaking out of my butt.. not really knowing.. just my sense...
2 years ago
in Scott Bourne says to avoid PPA - but he may be wrong on Christopher S. Penn's Awaken Your Superhero
Very interesting.
I tend to think there's some value to the exposure... how many times do you have to be exposed to something before you recognize that it exists.. if you look at a brand as a "complex of associations" where all the points of exposure work to build that complex.. how would a payment scheme, that focused on a PPA metric, effect the way business is done? It seems like.. if it leads you away from "complex building" does that infuse a certain amount of entropy into the system?
I say this as a neophyte who knows nothing about sales or marketing, compared with where you are at..
I tend to think there's some value to the exposure... how many times do you have to be exposed to something before you recognize that it exists.. if you look at a brand as a "complex of associations" where all the points of exposure work to build that complex.. how would a payment scheme, that focused on a PPA metric, effect the way business is done? It seems like.. if it leads you away from "complex building" does that infuse a certain amount of entropy into the system?
I say this as a neophyte who knows nothing about sales or marketing, compared with where you are at..
2 years ago
in Pay Per Action : Podcasting’s Payday is Arriving on Christopher S. Penn's Awaken Your Superhero
I think its pretty inevitable that we move in the direction of the cpa.. but I don't know that I expect such a thing to happen over night.. and even if it did, there's a value to the impression, and a number of other difficult to quantify aspects of the whole.. so we'll have to adjust to that.. and I'd imagine that there'd be places where you'd have verying degree's of quantify-ability.. where, say in PR, its a bit like trying to understand the behavior of sub atomic particles via Newtonian physics.. I guess my concern usually lies is how we relate to the metrics... But then I also know that I tend to take this sort of position at the expense of reality.. and haven't studied this stuff quite enough yet.. so I don't know...
