Disqus - Latest Comments for ahg3

Re: Pitching in the clear: MicroPR

eriksr — Fri, 15 Aug 2008 11:07:33 -0000

On the question of HARO -- Twitter would certainly elicit a fast response...and would also cut down on the fluff PR professionals can't help but throw into their correspondence.

How often have you referred to your client's product as "best of breed"? Or "industry leader"? This is fluff. It carries absolutely no weight with reporters and only further reduces their attention span. the 140 character limit of Twitter will cut that down. In that regard, it's bloody brilliant!

So that's great. But the question remains -- if you had to pitch a new product to a reporter, how would you do it in 140 characters while not giving away information of value to competitors YET keep it interesting enough for the journo to respond?

Re: Pitching in the clear: MicroPR

ahg3 — Fri, 15 Aug 2008 10:43:04 -0000

Brik,

I agree. I like the idea -- just seems a little difficult to manage. I may be wrong. As I understand it -- if a PR/corp. comms professional has a pitch, they tweet (hate that) @micropr. Reporters must follow in order to view -- other PR pros will certainly do so. I'm less clear how it works for reporters/writers pitching the other way. Why not use HARO?
ahg3
www.Brandtelling.com

Re: It’s the little things that matter

ahg3 — Tue, 15 Jul 2008 19:36:08 -0000

Chris,
Disney is terrific at the details and creating the details when they don't exist. Case in point -- how do you make B'way actors look like they're swimming on stage for the Little Mermaid? I posted about WWDD? (What Would Disney Do) here http://brandtelling.blogspot.com/2008/06/wwdd.html.
ahg3