Disqus - Latest Comments for afreydin

Re: It's Time To Open Up The Feeds To Marketers

fredwilson — Mon, 22 Sep 2008 11:11:13 -0000

I agree with you on being able to interact with and control the ads

That's coming from a number of fronts and has to happen

Re: It's Time To Open Up The Feeds To Marketers

afreydin — Mon, 22 Sep 2008 11:01:55 -0000

Typically, email spam is a perfect example of interruption marketing in that the user has no control of what they receive in their "marketing inbox".

Also, as seen with Beacon, the most successful types of marketing will likely be the types that a user has control over. And these days, content is king. It's no longer enough to just throw ads out in front of the user - after years of being interrupted, we start tuning out. If marketers intend on serving ads for those same clients/companies, they better have some relevant content appended to them.

I really don't mind ads in my feeds, as long as I have control. I can hide the ads, I can change their positioning, and I can remove/add categories. If I am given some control, I may even interact with them.

Re: It’s An Ad-Group Not A Keyword Group

craigdanuloff — Thu, 10 Jul 2008 15:09:31 -0000

Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it's the only way to really know what's going on since Google doesn't hand back Match Type in the URL. - Craig

Re: It’s An Ad-Group Not A Keyword Group

afreydin — Thu, 10 Jul 2008 14:47:48 -0000

Hi Craig,

I use Omniture SearchCenter on one of my clients to manage their bids (they will eventually manage the bids themselves, hence an easy to use tool to do so). Because SearchCenter doesn't report match types, I break out my adgroups by match type as well. Things can get quite messy if not organized properly but it's worth it.

Just adding my $.02