DISQUS

I couldn't agree more. What's going on in the economy is a big wake-up call; especially for those people who laughed at network marketing and felt secure and safe in their job from which they got laid off from.

It's a good time to have a business even if it's a part time one. It's a bad time to solely rely on the income from a job. Unfortunately things are going to get a lot worse before they get better. Very good article.

I agree with the idea that one shouldn't have to pay six bucks and give up a thumb print to cash a check...however, with so many unethical people nowadays passing bad checks, and identity fraud they have to re-coup their lost money some kind of way.

Corrisa

Good article Charles.

I never thought of how the Law of Reciprocity plays a part in social media marketing. I just never even considered that angle of it.

I knew the goal of SM is to build an audience but the reciprocity twist makes total sense.

I like the way you figured the ROI...in fact a lot of people don't think about whether or not they're getting results with all the effort they're putting into their social media campaigns.

A lot of people think it's a waste of time. I would have to agree, UNLESS you know what you're doing.

And measuring your effectiveness by how many subcribers/contacts your making lets you know immediately where you need to tweak your efforts.

A good book that talks about "reciprocity" is Robert Cialdini's The Psychology of Persuasion.

Keep your articles coming Charles. This one definitely gave me a new paradigm for social marketing.

Thanks!

Corrisa

Facebook is really succeeding beyond anyone's expectations. The key knowing how to use Facebook to build relationships. It isn't as easy as MySpace, but it can be more effective with all the tools Facebook has to offer.

Corrisa

Facebook is a "hot little number" and as you pointed out is growing wildly beyond anyone's expectations. The key to taking advantage of all the opportunities Facebook has to offer is learning how to use Facebook effectively to build relationships.

Corrisa

The people on social sites hate marketers because all they want to do is just spam their article (ad) and run.

The key is to become part of social culture and be active as a community member.