Re: Which of these campaigns is a failure?

Raena — Wed, 20 May 2009 02:35:21 -0000

Yeah, I saw the gang one as a poster in a railway station, and even with the benefit of being able to stop and look it took me awhile to find the text. There are some video versions that I think do a heaps better job, but I haven't seen these on TV.

There is no value in getting those of us without prejudice to agree that prejudice is bad.

I'm not so sure... if anything I feel like it's the kind of campaign that's *deliberately* preaching to the choir. It's reasonably well-known that people respond well to an ad for a product they've already bought -- strengthening the idea that the consumer *did* make the right decision.

This is not to say that an ideological decision like acceptance or discrimination ought to be reduced to the level of a product, just that advertising to your existing market doesn't have to be about changing somebody's mind.

Of course this is all moot when you can't see the bloody thing.

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Re: Which of these campaigns is a failure?