DISQUS

swiss100 This is true. If you think about Stargate SG-1 and Stargate Atlantis, those shows have an incredible, and very loyal following. Thankfully, those shows are not horribly expensive to produce (thank you Canada!), so the ROR requirements are much less, and with the viewership those shows have, even though SG-1 is gone, they'll be around for a long time.

If Moonlight gets a second chance, the writing and acting will have to be exceptionally compelling, since there will be a rather significant amount of skepticism about the show. I think they'll be up to the challenge, but it will also be a very long shot that they will ever get the chance.

Dave

Robert Seidman As Bill said, inside of 3 days, the answer is allegedly yes. They are supposedly buying and selling ads based on the commercial C3 ratings (live plus 3 days of DVR viewing), but as Bill said, we never see those numbers and the one time that we did, they weren't much different at all from the LIVE+SD numbers.

Robert Seidman Dearme, I can't say as nothing close to that has ever happened. The shows with the highest percentage of DVR viewing typically have less than 10 million viewers total over 7 days and even then, the percentages are around 35% via DVR. You'd be looking for something to have AS much viewing via DVR as it had live. It may happen someday, but hasn't yet.

Robert Seidman My opinion is: no, the DVR are numbers are not as important. But consider this, on average about 50% of the overall DVR numbers are IN the results you're looking at (live plus same day). For Idol around 70% of its overall DVR numbers are already baked in. For scripted dramas it's usually less, ranging typically from 25%-55% of seven day DVR usage being baked into the live plus same day numbers. Not as important is not the same thing as "doesn't matter at all", especially as most DVR viewing adds back to the 18-49 demo.

TV by the Numbers What the industry says publicly are that the C+3 commercial ratings (within 3 days of broadcast) are what determines value. Sadly, we don't get C+3 data from Nielsen.

In a single week last fall we saw some C+3 data and the numbers were similar to the Live program viewing numbers, but that was one week for a limited number of shows, so I'm not ready to draw a big conclusion based on it.

Steven McMillian Actually, HOUSE will compete against Oppty Knocks, which is produced by former Fox alum Ashton Kutcher. But, HOUSE will whip it's rear end and teach Ashton Kutcher a lesson.