Fraser
Do the single feature sites only provide that one thing, but do it very well because that's what we want? Or, rather (1) is a single feature the only way to get noticed by impatient early-adopters; and, (2) to compete against the other X single feature companies who do exactly the same thing you have to "do it very well"
My question is: is the world of lego that you describe something that we want? Or the answer to what we've become?
Fraser
Here's what I can't reconcile in my mind: if the only way to attract early-adopters is via simplistic, single-feature products AND the noise from single-feature, me-too, iterative innovations is deafening...
How does a company transition away from the single-feature and move towards something 'big', rising above the noise?
As for your analogy with toys, I think it holds up but do you think the LEGO web will be about the consumer reassembling the blocks to create something? Or will it be about companies constructing something with the blocks to create new services? My guess is the later.
Fraser
We're in agreement. I just think that for the "fastest risers" chart the obscure artists that are starting to become popular would be at the top.
Moving from obscurity to less-than-obscure results in >> momentum.
Steffan
@Alex + Adam - I agree with Adam, but only in the case that the item or object in question is new or novel. A high upward velocity of a new item that is not yet popular can signal us towards a new trend, one that might "tip" and become massively popular. However, if we're talking about vetting the quality of an item, then Alex is right, overall popularity is the best metric. What do you guys think? I believe that these are subtle, but important distinctions.
Steffan
@Adam - I completely agree that showing momentum in a way that provokes interaction with the smartlink would point people towards quality. I would use it that way too. Ultimately people want to be able to decide for themselves anyway, so maybe velocity is the most important.