SwapDrive has hosted the Norton 360 online backup component from it's first introduction, Symantec set there own pricing that was bundled with the product. Get over the advertised pricing, it has not been updated in 5 years, because again, direct business was not SwapDrive's goal, hence 0% name brand recognition. SwapDrive never intended to go toe to toe with the likes of Google when they developed a backup service. SwapDrive resellers offer extremely aggresive pricing, if you were to research it a little deeper you would see what I mean.
Norton Online Backup, will be yet another rebranded service offering from SwapDrive, with extremely competitive pricing set by Symantec. You don't have to fear for your Grandma.