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Tyler Willis
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9 months ago
in The “gold standard” of recent startups on Scobleizer
The gold standard for me is pure commitment to generative positive interactions for all involved (users, employees, and investors). Missing any one of these three doesn't mean it's necessarily a bad company but it does mean that it's not at the apex that all startups should be striving for.
With regards to the desire to encourage startups: I focus on finding a happy medium between the two, which I believe looks something like this:
- be (sincerely) happy for entrepreneurs chasing their dream, that's a big step in a good direction whether the idea is amazing or horrible. You can always congratulate someone (publicly or privately) for taking this step. If the company itself is mediocre (no glaring defects or positives), then take no other action.
- be publicly vocal about people doing amazing things. For example, I recommend and use Gary Vaynerchuk's various projects (WLTV, Book, PD.me) because I know all of them are going to focus wit incredible passion on delivering value to the community.
- be privately critical with entrepreneurs doing the wrong things. Whether it's a bad idea, missing feature, ugly site, or other issue -- you should let the person know, and give them a chance to fix it. There is almost nothing gained by making these interactions public.
With regards to the desire to encourage startups: I focus on finding a happy medium between the two, which I believe looks something like this:
- be (sincerely) happy for entrepreneurs chasing their dream, that's a big step in a good direction whether the idea is amazing or horrible. You can always congratulate someone (publicly or privately) for taking this step. If the company itself is mediocre (no glaring defects or positives), then take no other action.
- be publicly vocal about people doing amazing things. For example, I recommend and use Gary Vaynerchuk's various projects (WLTV, Book, PD.me) because I know all of them are going to focus wit incredible passion on delivering value to the community.
- be privately critical with entrepreneurs doing the wrong things. Whether it's a bad idea, missing feature, ugly site, or other issue -- you should let the person know, and give them a chance to fix it. There is almost nothing gained by making these interactions public.
12 months ago
in Changing the Video Distribution and Marketing Game with Involver on Jacob Morgan on Social Media, Technology, Marketing, and Life
@Tina feel free to email me (tyler@involver.com) and I'd be happy to talk to you about the possibility of you using the system.
Thanks!
Thanks!
12 months ago
in Changing the Video Distribution and Marketing Game with Involver on Jacob Morgan on Social Media, Technology, Marketing, and Life
Jacob, that's an extremely well-written post -- thank you for taking the time to thoroughly go through the platform.
I liked this point: "There is a lot of potential here for Involver but all of the responsibility for a successful video launch should not rest solely on their shoulders. In order for a brand or company to succeed with their video launch they need to be smart about their marketing. It’s not enough to just use Involver to put up a bunch of videos. You need a strategy behind it and you have to be creative."
The nice surprise for me has been seeing how many savvy people there are out there, who are able to put on a strategic hat and really build a great campaign. It has been a true pleasure for us to take the experience from hundreds of campaigns and help our clients build incredibly successful campaigns.
Thanks again for the awesome write-up! I hope we can continue the conversation here as new knowledge comes to light.
Cheers,
Tyler Willis
Director of Marketing, Involver
tyler@involver.com
I liked this point: "There is a lot of potential here for Involver but all of the responsibility for a successful video launch should not rest solely on their shoulders. In order for a brand or company to succeed with their video launch they need to be smart about their marketing. It’s not enough to just use Involver to put up a bunch of videos. You need a strategy behind it and you have to be creative."
The nice surprise for me has been seeing how many savvy people there are out there, who are able to put on a strategic hat and really build a great campaign. It has been a true pleasure for us to take the experience from hundreds of campaigns and help our clients build incredibly successful campaigns.
Thanks again for the awesome write-up! I hope we can continue the conversation here as new knowledge comes to light.
Cheers,
Tyler Willis
Director of Marketing, Involver
tyler@involver.com
