Disqus - Latest Comments for Clay Parker Jones

Re: Some Feedback On The Briefs Question…

Clay Parker Jones — Thu, 22 Feb 2007 10:35:13 -0000

Simon & Daniel -

Great post and comments going on here...definitely very useful discussion for all of us. Like you guys say, it's really impossible to say that there's one template. I think the functional advantage of having a template, especially in a big agency or a big global network, is that everyone's working on a proven-successful and agreed-upon framework. But I've found that in my time at mostly smaller places, each client and each situation calls for a different set of things that need to be written, designed or otherwise communicated to the creative team and the client.

Simon, I think it's pretty wishful thinking to say that the brief isn't an important part of having the client buy off on something to get the work started in the right direction. I LOVE the WK Honda stuff, and I'm actively trying to get my very small agency to produce something in that vein, but sometimes there just aren't enough resources or time to get something like that done. I wish that it were always possible to do that caliber of work! Anyway, don't know if I've advanced the discussion or not...

Re: Some Feedback On The Briefs Question…

Clay Parker Jones — Mon, 26 Feb 2007 15:10:51 -0000

Hear hear. I think the notion of getting folks to sign off on a creative brief is far more contractual and process-oriented than it "should" be in the ideal world. And I totally agree that a lot of times, there are insights found when talking about the brief AFTER it's been approved. Where is the space for these ideas? Where do they go? Why do we continue to maintain that there must be one, single strategy?

What you say about the client being removed from the development process is interesting. At my agency we have a few really small clients, most of whom haven't been through the advertising process before. In one case, we worked really hard to be inclusive of the client and we ended up making very little money because the revisions went through the roof. I think it's worthwhile in the long run, though, because now the guy has a better understanding of how it works.

Sometimes I wish there were more chatter in the planner/ad sphere about the process of making these big ideas actually happen in real life...Can't wait for your post on it!

Re: See you on the 17th

Clay Parker Jones — Thu, 16 Nov 2006 12:13:30 -0000

Tomorrow morning! I can't wait...

Re: Chicago Coffee Meetup #1

Clay Parker Jones — Fri, 17 Nov 2006 15:25:51 -0000

Aww, y'all looked great!

That was fun. I can't wait for the next one. See you there.

Re: You Can Do Your Job Without Twitter

Clay Parker Jones — Mon, 15 Sep 2008 09:35:24 -0000

You're right. Twitter, Flickr, blogging and all that good stuff is completely peripheral to my work. But if you consider the whole of my work-life, it's become essential.

Case in point: my mom checks my twitter. And my -- now dispersed -- extended family posts pictures to a family photo blog to stay in touch. And more than one business opportunity has come to me through friends that I've made through the blog.

Good conversation here, some really rich comments.

Thanks,
Clay