DISQUS

You should go sailing on San Francisco Bay. You also should make your text in the comment forms a contrasting color, so people can ensure they're typing profile info correctly when they leave feedback. Cheers.

Thanks for the comment, Stephen. You're right. I forgot to mention subway-attendant napping as one of the barriers to having credit transferred from one MetroCard to another. Cheers.

Len,
Your repertoire of the classics underscores how much age-of-internet-enlightenment is nothing new. Thanks for your comment!
Max

Sam,
I wish!
Max

Brian: Thanks for your latter comment. That was largely along the essence. I would've like to have seen you push the embracement of social media by different business silos and operations, but, again, I understand the constraints. I think my first comment in our interview was "Good luck on tackling a complex issue!"

Stephen: Thanks.

Jens,
Thanks for your comment. I'll have to check out the Bettgar book. As I alluded to, I'd like to understand the relationship of complexity in satisfaction of product as well. Complexity can be rooted in many forms, but more or less information packaged around or in the product is one of them. ....at least that's the experiment I'd conduct today!
-Max

Hi Nathan,
I see your point, but I don't think multiple fees will be a problem for long. Program-streaming costs will come down, for example, in the form of one low base price for all you can consume -- similar to music (although I think the underlying psychological factors bode better for video versus music.) For example, even today my Netflix account is unlimited streams. And if you're not covered under an all-you-can-eat subscription plan, there's increasingly ad-supported streaming.
Cheers,
Max

Doug,
Try Twittergram!
Max

Fred,
LinkedIn's also got some pretty juicy data. I've received a number of invitations from Yahoo and MSFT over the past weeky. I bet LinkedIn has very cool insider data on activity by their employees.
Max

@Netpopjosh...
Thanks for your comment. Agree with what you have to say -- especially the blind tendency for research vendors to focus on the head of the market. In fact, going after the opposite is also the strategy of my company, Clickable.

Many forms of data and analysis are commoditizing, as underscored in my post, and that's what will become disruptive and make many current models obsolete, or less profitable. Your model is interesting, though I think even it will be squeezed. The first priority for syndicated data and research providers in a future mass niche world will be to achieve scale, ubiquity and adoption. The second priority then will be to monetize on top of that, whether it be through custom analytics, consulting or scalable software tools that tap into those fundamental assets which you give out more generously in the first place.

That's my take for the long-term.
- Max

Thanks, Stan!

Amanda,
Thanks for your comment. Regarding: "So the advertiser is paying for what most likely results in incredibly low return and the author is shooting him or herself in the foot by annoying engaged readers."...I would argue the advertiser is engaging in a negative advertising (or affilliate) campaign! Not just low return, but negative return whereby the act is making customers HATE him!
Max

sburris: Thanks for your comment. I'm thinking of doing selling posters on AttentionMax. I'm looking for a manufacturer.

Kraw,
Thanks for your feedback. Great quote: "Somewhere in my subconscious domain, I think I’ve developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that’s it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad."
Max

Thanks for your comment Mario. What younger generations are doing -- prior to the workforce -- doesn't really matter in the short term, to be sure. But anyone serious about getting a job in the next 10 years will likely learn how to use email.

On your second point, I agree that younger peoples' preferences will influence corporate communications. But I think it will happen slower than most think, and it won't come at the complete expense of email usage.

Thanks CB!

Thanks everyone for your comments. I'll keep everyone updated.
Max

Fred, can I get a preview of the Twitter-Voki link? I have a Voki also at www.attentionmax.com.

@TheITSystem,
Thanks for your comment. I thing your very consciousness of the issue, and this very discussion, is helping to build the brand. It's all about identifying with who you really are. Then tell us the stories that exemplify that. It's not rocket science. Would be happy to talk further.
Max

Thanks, David. Appreciate your feedback.

Gord,
You're 100% correct. My bad. Sorry about that, I've corrected to your satisfaction -- I hope.
Max

Right on, Royce! Long live Knight Rider!

Good luck Joe and Greg in this next phase. Startups are tough. Let me know if there's anything I can do to support.
Max

Nathan, it was kind of funny timing.

Hi sbaker8380,
The Forester actually gets slightly better mileage for me; the 27 mpg is the average highway rating. We considered hybrids, though, at least with my friends, a lot of the top hybrids achieve significantly lower mileage versus what their manufacturers' advertised. Moreover, the hybrids are more finicky and costly from a mechanical and maintenance standpoint -- and those were two major criteria for us.

I also liked the Volkswagen Passat with the diesel engine, but that started to exceed our price range. Why the size of the care we went with -- the Forester? Built on the Impreza chassis, it's actually not that big. But the bottom line is that it had to hold a car seat, my wife, me and one other passenger comfortably. And we wanted enough cargo space in which to easily toss the Baby Jogger stroller, overnight bags, groceries, bikes, etc. Our usage is primarily around-town driving on weekends, though we seem to do a weekend road trip at least once per month. Cheers.