Disqus - Latest Comments for Adam

Re: AdReady Lets You Get Creative with Your Ads

Adam — Fri, 13 Jun 2008 13:17:01 -0000

This looks really useful - especially the capability to use photos and videos.

Re: Five Quick Hits to Keep You Going

Adam — Wed, 18 Jun 2008 14:39:48 -0000

Thanks for the great links. BuddyPress looks really interesting. For reputation management, one might also check out Filtrbox and Techrigy. Both have some really advanced tools for reputation management.

Re: Trulia Goes Pro

Adam — Thu, 19 Jun 2008 15:02:30 -0000

We've been utilizing Trulia Pro for several weeks now, and I must say that the results have been solid, although not stellar. Every week, Trulia provides the number of views that each listing received. They used to provide the number of clicks each ad received, but that's disappeared for some reason.

For $40/month, this is a tough package to beat. Trulia impressions are much more targeted than Google/Yahoo ads, so we feel its money well spent for the moment.

Re: Best of FOREM: Crossover Real Estate Brands

Adam — Tue, 24 Jun 2008 09:19:45 -0000

It'd be really interesting to see universities begin to offer real-estate packages. Imagine a scenario in which your son/daughter goes off to university, and you have the immediate option of instead of having your child live in a dorm to purchase an apartment/condo within walking distance of campus. Throw in some football and basketball tickets and a computer-lab and you might have a winning combo.

Another possibility might be to partner with developers to build properties that are centered around the game-day experience for alumni. Alumni moving back to their university cities, and they want to be immersed in the college culture.

Re: Best of FOREM: Marketing Real Estate on Facebook

Adam — Mon, 30 Jun 2008 11:43:59 -0000

In what part of the food chain do you think Facebook sits for buyers looking for real estate? Do you think it comes before or after Trulia/Zillow? Also, how many of your past buyers are on Facebook?

I'm a little skeptical that Facebook is the best destination to place limited resources. On the flip side, it does seem that more and more people are using Facebook as a professional networking tool.

Re: More Proof You Need to be Marketing Online

Adam — Mon, 14 Jul 2008 11:03:11 -0000

A couple of thoughts:

Online/search marketing is the place to be IF buyers/sellers know to look "realtor in New York." But, what if part of one's marketing includes evangelizing the merits of a destination/community? (Think about trying to convince people to vacation in Key West instead of Hawaii.)

Yes, print absolutely makes no sense anymore. For us, it's expensive, doesn't deliver leads, and we can't measure it at all. The rule today - if you can't measure it, don't use it.

Re: Trulia Gets Beaucoup Bucks

Adam — Mon, 14 Jul 2008 11:09:11 -0000

The SEO tactics are certainly a bit sketchy, but Trulia is on its way. If I'm an investor, this is a company I invest in instantly. Trulia is the one paid site we use that delivers a very positive ROI. $40/month to feature all listings is just a great deal.

Re: Millions of Listings Oh My

Adam — Mon, 21 Jul 2008 13:09:58 -0000

I'm not sure how much the # of listings correlates with value for users or advertisers. As an agent, I want a site that can deliver leads and awareness. As a buyer I want a site that can help me find the best property for me. They are plenty of niche sites/services that thrive without having millions of listings, and there are many of sites with millions of listings that don't provide much value.

Re: Flip Sells a Million Video Cameras

Adam — Thu, 31 Jul 2008 12:03:37 -0000

This looks awesome. Although, John is right on in that in the next few years, all phones will have video options. Until then, the Flip looks to be top class.

Re: Roost Redesign Search Results

Adam — Mon, 04 Aug 2008 08:54:58 -0000

I dig the design of the site - but they just don't have listings for any of the areas in which I need to search. Until the content is in place, style won't make much difference.

Re: New International Property Portal Site Launched

Adam — Tue, 26 Aug 2008 10:54:53 -0000

This could be really useful, especially if I can get a better idea of demographics that visit a site, traffic to expect from running ads, number of leads others have received, etc. The more data the better.