Disqus - Latest Comments for Rodney Rumford

Re: Bill Gates and Steve Jobs

Rodney Rumford — Thu, 31 May 2007 04:33:58 -0000

This was very interesting to watch. Thanks for putting the transcript notes, images and video here for all to share.

I think video and social media and the social apps as the platform (facebook) is the next shift that we are witnessing.

Personalized channels of content is where the web is moving, with social aspects surrounding those channels as points of gravity for conversation and knowledge sharing. The future is coming fast.

Rodney Rumford
ceo: http://www.videosticky.com

Re: The Future of the Social Web: In Five Eras

Rodney Rumford — Mon, 27 Apr 2009 11:11:26 -0000

I have just finished reading the report and find it fascinating. Jeremiah, You have nailed many aspects and issues that need to be more clearly understood by marketing professionals. I will be writing a full review after I have had time to distill it down later today on my blog.

Cheers and excellent work!

Re: Walking the Talk: Some Agencies and Vendors Demonstrate Social Media Prowess

Rodney Rumford — Thu, 19 Feb 2009 07:22:24 -0000

Jerimiah,

You are right on target with this one. And Paula Drum with H&R Block is a smart one and is spot on with her answer.

Of course they should. They should be practitioners and eat their own dog food. Anyone/company/agency that does not and tries to sell their services/products is full of it. 100k for a blog strategy and they don't blog? I can't believe the audacity.

The message here is: Fire your agency if they are not executing what they are selling for their own business.

Cheeers!

Re: Intel’s Community Marketing: Fishing Where The Fish Are

Rodney Rumford — Sun, 26 Oct 2008 07:02:02 -0000

As always. Great insights Jeremiah.

I like this line the best: David said that one of the requirements of his marketing efforts was to not link to Intel.com

Smart. Users don't want to be pulled away from the ecosystem that they are in to some lame brand or corp website. Yanking them away is web1.0 mentality and not tolerated by many users any longer.

I like the fact that they experiment. This is what brands need to be doing in this new evolution of online engagement and conversations.

Cheers!
Rodney

Re: What’s after the Social Web?

Rodney Rumford — Mon, 29 Sep 2008 09:54:48 -0000

Great blog post Jeremiah.

I would like to hear in more detail how oreilly thinks that people are using ther term web 2.0 incorrectly.

"large corporations haven’t figured out how to fully embrace the social web –let alone think about what’s next"... Are they afraid of social transparency?

What happens when all of the social comments, thoughts and multimedia content gets aggregated and exposed about their brands in 1 website/page?

How will they respond to that? Or will they? They have great opportunity; but how will they choose to engage and leverage?

I am curious as to your thoughts.

Cheers!

Re: Why Brands Are Unsuccessful in Twitter

Rodney Rumford — Wed, 13 Aug 2008 11:31:37 -0000

Jeremiah,

Thanks for highlighting my post.

The funny thing is that I wrote this post over 90 days ago and sat on it and was optimistic that brands would get smart.

Bottom line here is I raised awareness and so did you for big brands. So thanks for that.

Cheers!
Rodney Rumford

Re: Crises Tracking on Twitter: The Benefits –and Dangers– of New Media

Rodney Rumford — Mon, 11 Aug 2008 11:21:26 -0000

Great Post. The emergence of TWIRE as a source for potential breaking news is very real. I recently tweeted the southern California earthquake 20 seconds after it happened.

Twitter has Velocity not accuracy. Reporters need to verify what is news and what is speculation/personal opinion.

The lines are getting blurred for how people learn about breaking news.

Re: Video: Groundswell on Will it Blend

Rodney Rumford — Mon, 11 Aug 2008 12:32:17 -0000

Josh always wears that neon green tie! He was wearing it when I interviewed him and charlene.

Jeremiah, I would demand a new flip video from Josh. I never go anywhere without mine these days.

Cheers!

Re: Photoblog: And Paradise was Nice

Rodney Rumford — Fri, 18 Apr 2008 19:51:48 -0000

Welcome back to the mainland. Mahalo my friend
Take your time coming back. It looks like you had an amazing/relaxing time there. It helps to recharge in Hawaii.

Heard you 86'd my question via twitter on the widget panel yesterday. ;)

Cheers!

Re: Many Forms of Widget Monetization

Rodney Rumford — Fri, 04 Apr 2008 16:44:45 -0000

Pico,
Yup. Zynga makes some nice money with people buying power up packages. I did a video interview with their CEO Mark Pincus here where we touch on that.

http://facereviews.com/2008/03/11/zynga-intervi...

Re: Many Forms of Widget Monetization

Rodney Rumford — Fri, 04 Apr 2008 15:43:31 -0000

Jeremiah,
Great article. You have missed some forms of monetization that are being used.

1. Lead Generation: people fill out forms = money
2. Incentives inside of apps/widgets to download something (ie. toolbar) $1-2 bucks per download
3. Virtual goods: animated gifts, animated greeting cards, avatars, custom videos, etc. $1-5
4. Payment to skip levels and attain status or leveling in social games/apps/widgets.

I suspect that many more ways to monetize or show expanded ROI will emerge once brands become more aware of how they can engage and determine the value of a new customer/user.

When facebook launches it's fully integrated payment plan I would suspect that commerce will rise as people will no longer have to worry about trust of financial purchase transactions. much in the same way that people all think paypal is safe. Facebook facilitating seamless secure transactions will increase the value of apps. and open a whole new way to monetize.

Users will soon be able to purchase & download music, movies, videos, PDF, etc.

Cheers!

Rodney Rumford
www.twitter.com/rumford

Re: Video: Sea World’s Social Media Program and Measurement (7:10)

Rodney Rumford — Fri, 04 Apr 2008 02:47:19 -0000

I liked the way that they went specifically after the coaster enthusiasts and also put up their images on flickr under creative commons.

The lady acted surprised that for the first time that more people found out about the coaster online versus any other media. There just might be something to this social media and engagement thing after all. ;)

Nice article.

Re: My Facebook Profile is a “Junkyard”

Rodney Rumford — Thu, 28 Feb 2008 11:52:10 -0000

Jeremiah,
I cant stop laughing at the junkyard analogy. I talked about how many facebook apps were of the "use it once and forget it variety". They all ended up on your profile and now as your kid sister says it looks like a junkyard.

Chck out the post I wrote last week regarding these 1 dimensional apps. The image that I chose to use is a junkyard/dump. ;)

Cheers and happy spring cleaning!

Rodney Rumford

http://facereviews.com/2008/02/25/facebook-dump...

Re: The Many Challenges of Widgets

Rodney Rumford — Thu, 28 Feb 2008 12:12:23 -0000

Great post Jeremiah,
Thanks for helping potential brands and businesses understand the widget/app landscape a little more clearly. There great challenges & opportunities.

But clearly the "build it they will come" mentality days are behind us. A clearly defined strategy will go a long way.

Note to Len @4 "Brand Relevancy? Not all brands have a “sexy” tangible product that can easily translate to widgets. EG. Insurance, Certain Packaged Goods, etc."

A brand does not need to be sexy to work. here are a few ideas off the top of my head.

Insurance: A widget that brings to the surface connections about accident occurrences, risks, etc. Make it a engaging game where people can see who has the riskiest behavior. ;)

Consumer packaged good: Let's use Monster Energy drink as an example. You could have an app that challenges people to share extreme behavior and compete for status in a lifestyle behavior type of app.

The opportunities are many. It just takes several hours of brainstorming to flush out the best ideas on a high level.

Cheers!

Rodney Rumford
www.facereviews.com

Re: Facebook: Innovative yet Conceited

Rodney Rumford — Sun, 23 Dec 2007 10:33:18 -0000

I like the idea of a test group as a feedback loop before they launch new products (pages, beacon, etc.). This would help them have a feedback loop from power users before they roll new stuff public.

They could easily do this with minimal slowing of rapid deployment and innovation. It is my belief that they could be moving this way.

A recent example is the payment system that is forthcoming. They have reached out to the developer community for beta testers (who must remain under full NDA). This is a good start in that direction.

I know that several times the feedback that I have provided has actually been enacted upon by their product team.

The real challenge is to balance true innovation (which always pushes the boundaries) and mere improvements.

Whatever they decide to do; I think we are seeing a company that is starting to learn from it's past mistakes.

Cheers!

Rodney Rumford
Publisher: www.FaceReviews.com

Re: Video: The pitfalls no one tells you about Widgets (3 min with Rodney Rumford)

Rodney Rumford — Sat, 15 Dec 2007 08:51:05 -0000

Jeremiah,
It was a pleasure to chat and share this relevant information with your audience. Since you try to keep these videos under 3 minutes I did not have the opportunity to share the following... Enjoy.

How to Create Gravity in Social Networks:
Key issues for brands engaging in Facebook (and now Bebo) with an application.

1. Go light handed on the branding: An application can be "sponsored" by a brand. Don't beat users over the head.

2. Build apps that "Look and Feel" like facebook. Don't have graphics with colors that overpower or clash with the facebook frame if possible.

3. Don't use rounded tabs for navigation. 95% of facebook apps use the same style of tab. Do the same. Users engage with familiarity of design.

4. Plan on A/B split testing & measurement for ongoing tweaks of your application.

5. Change 1 thing at a time for iterations and measurement towards desired metrics.

6. Pay very close attention to any trend or change in behavior; Un-install rate increasing for example.

7. Wording is very critical for influencing behavior. Change and measure.

8. Pay close attention to the marketing flow of how you pull users through your application and force desired behaviors.

9. Consider "levels" or "rewards" as an incentive for participation. This means unlocking specific features of the app when a user takes desired behaviors.

10. Invites are critical. Do it right.

11. Look at how you can easily expose behaviors through the viral carrier mechanisms available (mini-feed, news-feed, notifications, email, participatory sharing, etc.) without the user not having to think about sharing information.

12. I am done for now. I have at least 20 more. ;)

Cheers!
Rodney Rumford
Publisher:FaceReviews.com

Re: Pursuing the Web Strategy mission as a Forrester Analyst

Rodney Rumford — Mon, 27 Aug 2007 20:20:45 -0000

Jerimiah,
Sorry to see you leave podtech. But you are going to a great company with really smart people like Charlene LI. I have always been a fan of Forrester.

I look forward to seeing what you publish with them.

Best of luck and see you on facebook as well.

Rodney Rumford
www.facereviews.com

Re: PodShow’s first acquisition: Podcast Alley

Rodney Rumford — Wed, 07 Sep 2005 19:37:40 -0000

Congrats to Chris! This will most likely be a good match.

He was very instrumental in helping the community to form around podcasting. Does anyone know if they are looking to acquire a web service for podcast production, promotion, pinging, distribution and hosting that is focused on business podcasting services? We have been around since Feb and could use some additional funding.

Rodney Rumford
Founder: http://www.podblaze.com

Re: Facebook users vote for iLike, but what happened to Audio?

Rodney Rumford — Tue, 05 Jun 2007 04:16:30 -0000

The network effect that facebook has on these third party widget and application providers is mind boggling. Also of note is that the most popular does not mean the most useful. ;)

Cheers and hooooray to facebook for making this move. It is going the raise the bar for many companies and offer opportunities for the smart companies to leverage the network.

We immediately started a ratings and review blog of new applications and widgets available on facebook. We think it is important to bring knowledge of some great apps with video and text reviews to help people to decide what applications to consider.

You can see the reviews here: http://www.facereviews.com

Rodney Rumford

Re: Ron Conway: Third-rate VCs are paying off entrepreneurs

Rodney Rumford — Thu, 14 Jun 2007 03:04:37 -0000

Interesting comments here. I think that every deal needs to considered on an individual basis.

The bottom line is that whatever works best for both parties and ensures the best chance of success of the venture is what should be done.

As startup entrepreneur I see both sides of the fence; and sometimes the financial hardship that entrepreneurs suffer through and the havoc it can wreak on their spouses is sometimes a huge distraction.

Re: Lookery, the Facebook advertising network…with lots of data

Rodney Rumford — Fri, 27 Jul 2007 05:10:39 -0000

Nice interview with scott. I spoke with him a few weeks back for an hour and did a detailed post on what he is doing with Lookery here.

http://facereviews.com/2007/07/18/advertising-i...

Rodney Rumford

Re: The $10 billion state bond for high-speed trains -- good for Silicon Valley, good for California?

Rodney Rumford — Tue, 08 Apr 2008 02:42:55 -0000

Please! Would they just start building it. This is the right thing to do. I am commuting between San Diego and SF all the time and i would love to just hop on a train. Fire up my laptop get some work done or just take a nap.

California needs this. The state will be way worse for traffic if they don't get this going now.

Cheers!

Rodney Rumford

Re: http://blog.louisgray.com/2009/07/arrington-betting-big-on-crunchpad.html

Rodney Rumford — Sat, 04 Jul 2009 06:33:01 -0000

i could see how this could very well be a coll "3rd device" for me as well. nice post.

Re: Talk About Transparency!

Rodney Rumford — Fri, 03 Jul 2009 07:17:40 -0000

While it might be remarkable to some; I found it very boring and actually could not watch more than 1 minute. Smart marketing nonetheless.

Re: Know What the Best Thing About Entertainment-Industry Lawsuits Is? They're Way More Interesting Than the Entertainment.

Rodney Rumford — Thu, 31 May 2007 12:29:58 -0000

John,
The answer to your question: Will developers really want to use it?

The definitive answer is yes. There are many reasons for this but the bottom line is this is win/win/win across the board and developers can still monetize their apps.

Another way to look at this is that developers are not handing over their users to facebook, rather the opposite. You get to leverage their network. As more useful applications are launched it will spread even deeper into user behavior patterns and new people will join the network (platform). Repeat.

There are risks that companies need to look at before doing this, but i think that their is tremendous upside that is too compelling to ignore.

Check out facebook widget review and rating blog at http://www.facereviews.com

Cheers
Rodney Rumford

Re: The Trouble With Twitter Trends

Rodney Rumford — Fri, 10 Jul 2009 06:02:15 -0000

Nice post Stan,
Twitter will figure out how to filter out the spammers that ride the coattails of valid trending topics incessantly. What these people don't realize is that their behavior is only marginally effective at best. It does add noise. Twitter might simply add a report spam button that would pull those tweets out of the trending hashtag stream via an automated algorithm.

mundane trending topics light goodnight will eventually not be in trending topics as they might eventually become blacklisted trending topics very easily with an editorial control on twitters end. "Gaming" trending topics will come to an end soon enough. Twitter is focused on keeping the wheels on the bus.

What is relevant is a bit of an editorial call and at this point twitter does not seem to be overly concerned as a lot of these trending topics fall off the list quickly enough.

Thanks for sharing your thoughs

cheers!

Re: Why Twitter Mobile Apps Don’t Interest Me

Rodney Rumford — Wed, 17 Jun 2009 04:30:49 -0000

You are being idealistic.

I hear your point but this is the world we now live in. Mobile apps rock when i am in stuck in traffic, at the airport, having a beer with friends, or just laying at the beach.

You are insinuating that you cant be effective connector and multitask. Some people can, some people can't.

Thanks for sharing your thoughts.

Cheers!

Re: Why Twitter Mobile Apps Don’t Interest Me

Rodney Rumford — Wed, 17 Jun 2009 04:41:33 -0000

i hear ya on the bad manners part. it is like people are disinterested. i normally wont tweet when having dinner, but i will do it in a casual social setting. especially if it does not take away from what is happening in that social circle.

i use it as an opportunity to educate/convert people ;)

Re: Using social media for a job search

Rodney Rumford — Tue, 03 Feb 2009 10:51:05 -0000

Nice blog post.

Very timely for many people in this down economy. Social networks facilitate the job hunt in non traditional ways with their reach and granular contact details.

Cheers
Rodney Rumford

<abbr>Rodney Rumford’s last blog post..Twitter Superbowl Ads</abbr>

Re: My Social Media System

Rodney Rumford — Fri, 23 Jan 2009 15:28:21 -0000

John,
Great post. Your post should help people manage the process and get them thinking about what matters most.

Having a process is critical or you will drown in the social river. I have set up a number of automated scripts for listening. Another option is custom persistent search queries across multiple social platforms that act as alert mechanisms. (these can all be done with free tools) PING!

Decide which eco-systems are of the most relevance and decide on a process for listening, response and interaction.

Listening is the first step for brand reputation, marketing, topic convo discovery, connections,etc.

Once you know how to efficiently listen it becomes infinitely easier to engage, start conversations and be responsive in a timely manner that does not suck your time.

Some efficiency and listening details are outlined in a chapter in my book: Twitter as a Business Tool.
http://www.twitterbusinessbook.com/the-book-kit

Cheers!
http://twitter.com/rumford

Re: Threading Some Trends Together

Rodney Rumford — Fri, 04 Jul 2008 10:26:23 -0000

People need to realize that they are their own personal brand. It goes with them from employer to employer. Companies and individuals can benefit by brand association.

I am my own brand. I just happen to own a company and have different publishing and distribution vehicles.

Jeremiah is his own brand. Charlene Li is her own brand. Forrester is their own brand; but the intermixing of these talented people and their brands (influence) is great than the sum of the individual parts.

Cheers!

Rodney Rumford

Re: What Social Media Does Best

Rodney Rumford — Tue, 08 Jul 2008 01:40:42 -0000

Chris,
Boil it down to this fundamental and broad reaching statement.

"Social Media Technologies fundamentally changes the way that people discover information, communicate, and connect. If you think your business does not need these technologies; imagine running your business without a telephone. That is the level of importance that social media technologies will take on to businesses in 5-10 years."

Cheers!
Rodney Rumford

Re: How to Launch a Group Blog Project

Rodney Rumford — Sun, 19 Oct 2008 12:17:21 -0000

Chris,
Nice Post! You forgot about setting up an analytic package.

Most importantly you never mentioned what the objectives were for the team and the specific tactical steps required to start engaging.

Cheers!

Re: Jesse Stay Kills His Own Robots- Humans Rejoice

Rodney Rumford — Sat, 03 Jan 2009 01:42:58 -0000

Nice improvement Jesse. As we talked about the other night, more control for the users is great. Keep on creating: SocialToo is getting better by the day.

Cheers!

Re: Off to first of Naked launch parties

Rodney Rumford — Mon, 23 Jan 2006 07:30:18 -0000

Robert,
Conagrats on the book! I just finished it and I have to tell you that I really enjoyed it. I like the way that it was written and how it really addressed the culture issues that companies need to be aware of and embrace this new media. Smart ones will, not so smart ones will be left behind.

I am going to recommend this book as required reading to all of my corporate blog clients and prospects.

We have been blogging for a few years and setting up corporate blogs for business clients and the one common challenge is that these initiatives fall into the marketing groups many times. While this is not a bad thing, it does present some challenges in trying to get them to understand that a Business blog is not written by the PR department. It needs to be genuine and really have great value added content; not just marketing & PR speak.

We always recommend that the subject matter experts create the content. I was recently speaking at the San Diego Software Industry Council and gave a 1.5 hour Presentation on how Business Blogs & Podcasts are rapidly changing the way that companies communicate with clients and prospects. (send me an email and i will send you the flash video presentation, PDF notebook and 64 slides)

The really exciting thing is that we are really in the infancy of how Blogs, Podcasts (and the underlying RSS) can be used.

I am excited about the advances that Team RSS & Live.com are making at Microsoft; as this will drive consumption of these conversations and content. Tell them to keep up the good work.

Any chance you will be in Southern Cal for your book tour? They should have you do podcasts of your book tour. How cool would that be! Your book publisher (Wiley) should be all over that.

Rodney Rumford
http://blog.leveragedpromotion.com
http://blog.podblaze.com

Re: Blog Herald doesn’t understand why full-text feeds work

Rodney Rumford — Thu, 23 Feb 2006 04:11:58 -0000

WOW, The debate is hot and heated.

I think the one thing that publishers should be aware of is the user experience. As a publisher of content I would want the user to have the best possible experience so I would always recommend publishing full feeds for this reason.

You have to understand that many publishers have no desire whatsoever to monetize their content in the traditional advertising model form (PPC or ads).

Perhaps the publisher makes thier money by delivering quality value added content to their user base or target customer base. The readers become evangelist, or extends the WOMM (word of mouth marketing). The customers become more loyal...etc...they increase sales.

Publish full content and extend the brand and don't try to make a dime from advertising is a model that works for many businesses. They let everyone syndicate the full content.

This is why a full RSS Content Delivery Strategy needs to be designed before businesses start blogging to make sure they can deliver what the audience wants.

My vote is for full feed content.

Rodney Rumford
http://leveragedpromotion.com

Re: Leo Laporte leaves Twitter for Jaiku

Rodney Rumford — Mon, 09 Apr 2007 20:15:57 -0000

I heard Leo on the radio this weekend talking about twitter and jaiku. It was interesting to hear his thoughts on the 2 services (he likes them both). But i think the real reason he left was confusion about TWIT and twitter being too similar in names and confusion arising.

i have to agree with is perspective. his brand was having some confusion applied to it due to the name similarities... i think he actually said he was suggested by legal counsel to send twitter a cease and decist. but he said he would not do that, he likes Evan. ;)

Rodney Rumford

Re: Another Facebook phenom to kick off tomorrow?

Rodney Rumford — Fri, 15 Jun 2007 02:55:32 -0000

Robert,
I am waiting anxiously... and am very curious. ;)

Is it a facebook application or a 3rd party application...?

We will then try it out and review it on http://www.facereviews.com

thanks for teasing us...lol

Re: Another Facebook phenom to kick off tomorrow?

Rodney Rumford — Fri, 15 Jun 2007 06:19:05 -0000

3rd party....ok. now i am going underground looking for what the app might be... any hints on the category or basic function... ;)

Re: On Kyte.tv now

Rodney Rumford — Fri, 15 Jun 2007 20:51:06 -0000

Robert,
I did a full review and rating of the kyte application. This is amazing stuff! Nice chatting with you via the app today. I also talked with kyte CEO Daniel Graf today and this is one mind blowing app for facebook.

You can see the rating and review of the kyte facebook application, as well as the embedded kyte Scoble channel here.

http://facereviews.com/2007/06/15/kyte-on-faceb...

Cheers!

Rodney Rumford

Re: Another Facebook phenom to kick off tomorrow?

Rodney Rumford — Fri, 15 Jun 2007 20:52:22 -0000

Here is the review & rating of the now not so secret application kyte for facebook.

http://facereviews.com/2007/06/15/kyte-on-faceb...

Re: Going to Kyte.tv today

Rodney Rumford — Fri, 15 Jun 2007 20:53:31 -0000

here a full rating and review of the kyte product for facebook... you can also see the scoble channel.

http://facereviews.com/2007/06/15/kyte-on-faceb...

Re: Mobile YouTube shows off cell phone app frustration

Rodney Rumford — Sat, 16 Jun 2007 05:55:41 -0000

Count me in Robert. ;)

Re: Jaiku/Twitter/Facebook/Kyte/Plaxo = something happening you should pay attention to

Rodney Rumford — Wed, 20 Jun 2007 06:23:23 -0000

Robert,

Love the pro's and con's: Spot on!

These services are all very interesting and all are gaining momentum.

I actually just published a rating and review of the Jaiku facebook application here. http://facereviews.com/2007/06/20/jaiku-faceboo...

And I did a rating and review of the twitter facebook application 2weeks ago: http://facereviews.com/2007/05/28/twitter-faceb...

Cheers,
Rodney Rumford

Re: Corporate Culture, Facebook Style

Rodney Rumford — Sat, 23 Jun 2007 12:28:27 -0000

Robert,
They actually have had the video feature for about 4 weeks on facebook. I really do like their video application. It is interesting to note that videos in facebook look clearer than videos on youtube; we actually tested this with the same source file uploaded.

They have added some additional functionality in this announcement on the facebook blog.

You can see 3 videos reviews that I did for facereviews about 3 weeks ago.
Graffiti Review: http://www.facebook.com/video/video.php?v=29764...

Slide Review http://www.facebook.com/video/video.php?v=30171...

Amazon Books Review Review:http://www.facebook.com/video/video.php?v=2963915174

Re: The invisible audience shows up — on Facebook

Rodney Rumford — Mon, 25 Jun 2007 19:08:25 -0000

Robert,
As you know... less than 10% of readers ever comment. The reasons are varied for them not participating.

Keep stoking the facebook fire buddy. People are influenced by your behavior. ;)

Cheers!

Re: Diggnation is here, streaming live

Rodney Rumford — Fri, 29 Jun 2007 01:37:17 -0000

Robert,
Sorry i was not able to make it to the store to hang with you today. Looks like a blast. been watching you guys this evening on kyte and zoomer.

Sweet. Looks like a totally fun geekfest, glad to see that you took your son, bet he is enjoying it as well.

Rodney Rumford

Re: I’m sorry for taking over Facebook

Rodney Rumford — Thu, 09 Aug 2007 01:24:45 -0000

Thats OK Robert. Your news is the relevant for me. I have used the facebook filter and it has eliminated noise from some of my friends. So i guess it is working for me.

No need to mute you. ;)

Re: Kyte.tv vs. PodTech.net (Adobe announces new Flash player)

Rodney Rumford — Tue, 21 Aug 2007 03:40:27 -0000

Robert,
Nice comparison of the 2. I happen to love Kyte and the things that they are doing. Daniel their CEO is a great guy as well. I did not realize they are redesigning their player. I hope it does not screw up my blog where i have it. ;)

http://www.facereviews.com

Just did a video review on my Kyte channel with slides of the facebook app on an iPhone simulator. I also like the fact that I can roll slide shows, transitions, embed links, embed logos and video all in ONE screen with Kyte. Nice multimedia experience in my opinion.

That is one of the really cool things. Nice talking with you the other night. Take care.
Rodney Rumford

Re: What I learned

Rodney Rumford — Thu, 30 Aug 2007 04:36:47 -0000

I just wanted to tell you I totally support the fact that you took a position and still hold to your main premise: that social graph based search is going to upset the Google cart.

The topic itself, the fact that google, and facebook were subjects in the videos and the fact that it was YOU is why the story was so galvanizing. Lot's of smart people (Danny, Dave, and thousands more) were paying you attention. Attention currency sometimes comes at a price.

I think part of the reason that this firestorm spread so fast is that people were watching YOU and then chatting via the Kyte.tv player that got embedded everywhere. I use it for my channels of distributing video/slideshows, etc. as well. I think that it is the first time that they have embedded it at techcrunch

I had a blast participating in the chat sessions for hours over the course of the first day. What some people might not be aware of is that you had well over 600 people continually on the kyte channel watching video and chatting. That was really crazy.

It is nice to see the chat at a level that is easier to follow since it has slowed down.

Finally; admitting where you are wrong takes balls. Lot's of people can never do that.

Cheers! Keep Creating!
Rodney Rumford
www.facereviews.com

Re: Perspective…

Rodney Rumford — Sat, 01 Sep 2007 03:04:06 -0000

Robert,
I am sorry to hear that you lost a dear friend. Death is never easy and perhaps this life moment will help you to to reflect on what is important in your life with your wife and soon to be born son.

I have lost friends when they were way too young and all you can say is that your heart goes out to his wife and young family. Sounds like you both had a great connection with him. Cherish those memories.

It sounds like his passing really effected both Mariyam and yourself. I am sorry you are all feeling a loss.

When I have been in similar situations I always celebrate the life and the blessings that that person has bestowed upon me. You have done that.

The last gift David has given your family is perspective to reflect on the short time that we have here to make a positive impact on people and be the best that we can be and share and embrace people positively... You have been more than generous with your time with me and I am truly grateful for that.

My thoughts and prayers are with the family that David left behind. Remember that he will always be with you and on this earth in spirit. God bless his soul and the people he touched.

Rodney Rumford

Re: A day of social networking, 150 million views a day (on RockYou)

Rodney Rumford — Wed, 05 Sep 2007 01:13:37 -0000

Pretty cool stuff. These guys have serious penetration in the social network space far beyond facebook. Their stats are quite amazing. Well funded also.

Nice interview. You can see the video interview I did with Lance: The CEO of rock you here. http://facereviews.com/2007/08/30/facebook-inte...

Rodney Rumford

Re: The feuding over my Facebook fetish

Rodney Rumford — Mon, 10 Sep 2007 14:06:58 -0000

Robert,
Some people are slow learners and can't take off the blinders. ;)

I love Shel's Quote. That is a great one and business people will one day awake and say... "what the hell"

Remember a few years back when people could not see the business value of a blog... It cracks me up.

The cool thing is that once the facebook light goes on in people's head... they are hooked.

Keep on creating buddy!

Rodney Rumford
http://www.facereviews.com

Re: Cool new little Facebook feature (and unfriending)

Rodney Rumford — Wed, 12 Sep 2007 14:40:09 -0000

Looking forward to your Interview of Randi from Facebook.

Re: Thanks so much for all the kind words…

Rodney Rumford — Sat, 15 Sep 2007 03:03:15 -0000

Robert & Maryam,
All my best to your family. This is a great day that trumps all else I am sure. I love the pic of you and your dad and your son. That stuff is priceless man.

Now Patrick gets to be a big brother. ;)

Thanks for sharing this touching moment of your life. Talk about transparency buddy.

Cheers!

Re: Steve Ballmer still doesn’t understand social networking

Rodney Rumford — Tue, 02 Oct 2007 22:32:04 -0000

Robert,
You nailed it buddy. They are clueless.

It was nice to hear your perspective on how micosoft thinks. I actually blogged about this midday and just day that this topic is on techmeme at th top ;)

I was just dumbfounded at hearing him say it was a fad... lmao.
http://facereviews.com/2007/10/02/microsofts-ba...

See you this weekend at graphing social. Should be good times.

Rodney Rumford

Re: Tracking the fires…

Rodney Rumford — Wed, 24 Oct 2007 09:28:51 -0000

hey robert. Our website is still up... we have just been evacuated for a few days. we might be able to return later today. hopefully our house will still be standing. ;)

Rodney Rumford
http://www.facereviews.com

Re: Where the hell is Mark Zuckerberg and Facebook?

Rodney Rumford — Wed, 05 Dec 2007 04:26:04 -0000

Robert. The time is much overdue for zuckerberg to step out front and admit the error they made.

This beacon issue is not going away.

Re: Google Reader needs GPC

Rodney Rumford — Wed, 26 Dec 2007 03:13:12 -0000

Robert,
Thanks for pushing the Google reader team on this granular privacy controls that they need. I hope they do it fast.

Rodney Rumford

Re: “What’s your audience size?” is wrong question

Rodney Rumford — Sun, 30 Dec 2007 17:59:45 -0000

Robert,
It is about creating conversations and reaching multiple points of gravity. Gravity causes people to move and pulls objects toward it(readers & other bloggers).

It is not how many people you reach... rather... how many people of influence (that you care about) do you reach.

Nice blog post.

Re: Facebook disabled my account

Rodney Rumford — Thu, 03 Jan 2008 06:41:31 -0000

This is interesting for sure Robert. Poof! You have never existed on facebook. You are missing from groups, top friends,etc... still looking to see if all your wall posts disappeared as well.

Screenshot of top friends and a blank of where you used to be. ;) Cheers!

Rodney Rumford
http://facereviews.com/2008/01/03/facebook-bots...

Re: Facebook lets me back in…

Rodney Rumford — Thu, 03 Jan 2008 18:57:47 -0000

Robert.

Glad to have you back on facebook buddy. All your stuff magically reappeared. ;)

Man what a firestorm you have once again created.

Cheers!

Re: Why we’re going to FastCompany.tv

Rodney Rumford — Wed, 16 Jan 2008 15:47:31 -0000

And me the 102nd. Way to go Robert! I am excited to see how this takes off for you... And I am sure it will take off quite well.

Cheers!

Re: Is Facebook doomed?

Rodney Rumford — Sat, 23 Feb 2008 22:07:13 -0000

Robert,
I don't think facebook is doomed at all. At it's core facebook is a communication platform. Applications allows new and different forms of communication.

Facebook is the most efficient and effective and egaing social network that i have ever used.

I agree with you... they seriously need to remove the limitations. They also need to be careful about how people are kicked off and the course for reinstatement.

Re: I’ve redesigned

Rodney Rumford — Wed, 30 Apr 2008 17:49:12 -0000

Robert.

I LOVE the new design. The friend feed widget is a nice touch.

I think the ads are fine! Keep up the great work. Cheers!

Rodney

Re: Why YouTube is going long-form

Rodney Rumford — Wed, 18 Jun 2008 17:51:57 -0000

all great ideas robert. people that watch the longer videos self filter and you end up with exactly your deeply engaged audience that is much more disposed to opening their wallet. ;)

sent from: fav.or.it [FID188565]

Re: What do the freaking tech bloggers want?

Rodney Rumford — Thu, 14 Aug 2008 00:54:45 -0000

Robert,
Great post. I really enjoyed reading it. The best part was your response to the first commenter Marc: "who said I wanted anyone to read this?" Classic. ;)

Cheers!

Re: The Well Funded Layoff

Rodney Rumford — Fri, 10 Oct 2008 23:48:07 -0000

Robert,
Great blog post. Smart entrepreneurs are going to do exactly what Loic and Seesmic did. Cut out non core services.

This is a tough call with all CEO's. Especially with startups; you feel so connected to every employee who has believed in your vision.

I understand his pain; but in the long run it is the right thing to do. Conserve as much cash as possible and try to innovate when no one else is.

Let's all try to keep the faith! This too shall pass.

Re: Thanks Mike Arrington for taking us off the rails into Twitter idiot land

Rodney Rumford — Mon, 29 Dec 2008 04:00:48 -0000

"There aren’t enough smart people so you gotta create some drama to pull in the idiots"

I think it might be time to lower my standards and create some drama. ;) Great post Robert.

This whole idea that followers = "Authority" is ludicrous. to make my point I became an "Authority" on Mercedes convertibles and honey baked ham to have some fun with this fundamentally flawed concept of twitority.

Here is a screen shot with some notes. http://twitpic.com/xeio

Cheers!

Rodney Rumford

Re: Google Making Powerful Moves

Rodney Rumford — Tue, 10 Feb 2009 07:35:54 -0000

Cool.
I did not know about the public domain ebooks being available on the iphone. that should be fun for quick reads.

Gonna fire up latitude today. thanks for the reminder

Re: Twitter Client War: Twhirl vs. TweetDeck

Rodney Rumford — Tue, 10 Feb 2009 07:46:14 -0000

I am all over the tweetdeck. i remember when he was taking donations to support development efforts and i paypaled him something like 10 or 20 bucks. ;) It continues to improve and i just like it so much better for so many reasons. not even close from my perspective; tho both are good.

Re: Make Your Blog Stickier

Rodney Rumford — Thu, 24 May 2007 18:48:24 -0000

Jordan,
Increasing your blog's stickiness can be done several ways. One of the trends that we are seeing is bloggers adding a video channel of aggregated videos(from multiple sources such as myspace, yahoo video, google video, youtube, photobucket, metacafe, etc.) that is relevant to their target readers.

These video channels (playlists) can be embeded in a widget into the sidebar and the user(blog readers) can consume the video directly on the blog and not have to be directed back offsite to the original source. It is a way that blog authors can become even more valuable to their readers and substantially increase readers time on the blog and provide better content. ;)

You can see an example on our comapny blog at http://www.videosticky.com/blog

Cheers!

Rodney Rumford
Founder: videosticky.com

Re: Motrin Faces Twitter Headache Over New Video Campaign

Rodney Rumford — Mon, 17 Nov 2008 03:45:45 -0000

Andy,

I am not sure who it represents. The real story here is not whether I agree; rather the conversation velocity and Motrin conversation snowball enabled by twitter.

See a powerpoint slide here. http://twitpic.com/mb48

Will be in my upcoming twitter book.

Cheers!

Re: How Twitter Was Born

Rodney Rumford — Fri, 30 Jan 2009 19:53:59 -0000

Great detail of the birthing and history associated with Twitter and their growth. I have been on twitter for over 2 years and followed what they were doing at odeo as we were in the same space with another podcast hosting company that i own.

Twitter has become a phenom and a new communication form and channel that is here to stay. How you use it is up to you entirely. Its beauty is in its simplicity. It is moldable and malleable to many use cases.

Cheers!

Re: Facebook iPhone Video Demo

Rodney Rumford — Tue, 21 Aug 2007 11:53:09 -0000

Glad you liked the video. If you want to get all of my blog news reviews and videos automatically in facebook you can just add the this facebook app. ;)

http://www.facebook.com/apps/application.php?ap...

cheers
Rodney Rumford
www.facereviews.com

Re: A Very Beta ReTweet Mapper

Rodney Rumford — Wed, 24 Dec 2008 05:14:39 -0000

Dan,
This tool rocks. It really exposes one of the viral components that most people don't understand about Twitter. The art and science of the retweet is really based on a combination of influence, audience size, value of the information, time of day, listeners ability to hear the message, etc.

I actually wrote a case study in my upcoming Definitive Guide to Using Twitter where we had a large retweet response and actually measured, dissected, and analyzed at how many separate layers/degrees it radiated out, traffic drawn and ultimate conversions on the backside. This is truly fascinating information.

I actually think this is just the tip of the value iceberg submerged in Twitter. Thanks for shedding some light on this with this really nice early stage tool.

Cheers!
Rodney Rumford
http://facereviews.com/twitter-book

Re: THE LAUNCH: The Age of Conversation Bum Rush

Rodney Rumford — Sat, 29 Mar 2008 02:19:15 -0000

Gonna get the book. It looks good.

Funny thing. I don't remember you guys interviewing me. Be great.