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Jeff Schmidt
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7 months ago
in CBS Is Quietly Building An Internet Radio Powerhouse on A VC
Terrestrial radio - fighting a decade of declining revenues from the "Song, Song, WAL-MART COMMERICAL, Repeat" method of radio monetizing - now want to do essentially the same thing to online radio. Awesome.
In this new interview with radio research consultant Mark Ramsey - Seth Godin expresses that he thinks that method is old, tired and doomed.
http://tinyurl.com/6z4oqp
As a guy who works in broadcasting - I believe far more in Seth's vision.
But, I also know the Radio Industry. Our leader's obsession with the :60 spot mirrors the Record Label's obsession with the CD.
In this new interview with radio research consultant Mark Ramsey - Seth Godin expresses that he thinks that method is old, tired and doomed.
http://tinyurl.com/6z4oqp
As a guy who works in broadcasting - I believe far more in Seth's vision.
But, I also know the Radio Industry. Our leader's obsession with the :60 spot mirrors the Record Label's obsession with the CD.
1 reply
1 year ago
in Hey, the cloud took all my data! on Mathew's comments
on the flip side - I bought a new laptop monday, downloaded my gmail contents into a local mail app. i had to return the laptop because of the fan and forgot to wipe the data.
seems either way - data is always at risk to carelessness.
seems either way - data is always at risk to carelessness.
1 reply
mathewi
That's true, Jeff. Thanks for the comment.
As for the CBS owned and operated stations (or those of any other radio company) migrating online: if listeners feel this way about radio, why would they want to listen to a stream of the same crap on the internet? Outside of the constantly changing content of news/talk radio, there seems little reason to listen to the same product merely moved to a new medium.
So then have they at least hit paydirt by acquiring these online services? Doubtful. It's not enough to buy up a bunch of internet infrastructure and set your sales force loose like a pack of rabid dogs. Listeners aren't dumb -- they demand content...good content. And as Godin says, they want to feel wanted again, not yelled at and interrupted by commercials and traffic reports.
I sense that terrestrial radio won't know what to do with internet radio, they won't give it the creative energy necessary to win listeners, and they won't know how to monetize it correctly.